Why do people keep buying Apple products?
[Global Network Science and Technology reporter Wang Nan] It has been said that the main reason people buy Apple products is to rely on their own ecosystem.
When Apple introduced the iphone in 2007, iphone users who used itunes saw products that were more cordial and easy to use than devices such as BlackBerry and windowsmobile. And in the past decade, itunes has grown from the seeds of an ecosystem to a towering tree.
In 2008, the Apple App Store launched. Afterwards, people continue to purchase Apple devices while buying applications and games. Since the new software they purchase can only be run on Apple devices, users can only constantly dig deeper into Apple's products and stay away from BlackBerry and a new operating system: Android.
At the same time, Apple continues to build this ecosystem by changing the way its products interact. For example, Apple has increased the ability to use iimesage and facetime on the iPad; it allows users to conduct iphone conversations on tablets. Then it introduced similar features to the Mac and added full phone support. The more Apple devices you use, the better they will perform with your work.
Siri was launched on iPhones and iPads and eventually appeared on Macs, Apple TVs, and even Apple Watches. Wherever you are, it becomes a familiar voice to answer your questions. The most obvious example is that Apple has integrated Siri and Apple Music on different Apple devices. AirPods also received support from Siri. We can now turn to find that Apple's ecosystem has been around us. Very magical work.
At the recent shareholders’ meeting, Apple’s chief executive Tim Cook also stated that it will speed up the production of AirPods to meet the needs of consumers. Apple also works with IBM and other software giants (for example, SAP in Germany). ) Established a partnership, they will also build more productivity apps for the iPhone. And Apple has always attached great importance to business users. Since MacBook computers can be closely integrated with Apple's mobile devices, we will also see that more companies will give priority to iPhone, Apple Watch and iPad.
In addition, Apple has a huge retail business so that customers can learn more about them.
Walk into any Apple store and trained staff will fully show you how to use Apple products. Or browse the shelves and buy any product that can be associated with your iphone or ipad.
At the same time, the Apple Store is also the company's support center, where you can get any help with the product. If you have Applecare +, using Apple's advanced repair program can minimize product repair costs within the day.
Until now, Apple's ecosystem is its biggest advantage. It allows more consumers to choose their own products, such as from the iPhone to the MacBook to the Apple Watch. By introducing the new iPad with the lowest price, Apple It can also attract more consumers to join their ecosystems and then show users their various services and accessories.
Although competitors can build better smart phones, better laptops, or stronger than Apple's augmented reality devices. However, Apple has an extremely large fan base, and these "fruit powders" started on the purchase of Apple's first device (many people are pitted from the iPod) and they followed the same path. These Apple devices For so many years, it has always maintained an amazing correlation. The temptation of its brand's halo and its ecosystem has always kept Apple in a strong position. Regardless of the level of innovation of rival companies, the desire to attract customers means strong marketing, and Apple’s ecosystem also allows companies to tightly integrate products and services, putting competitors at a clear disadvantage. And Apple's service business scale is equal to that of a Fortune 100 company. This is not something that any competitor will be able to reach at one and the same time.
This is why people continue to buy Apple products.
Guangdong Ojun Technology Co., Ltd. , https://www.ojunconnector.com