2017 LCD TV shipments fear of recession 2%

According to Quzhi's statistics, global LCD TV shipments in the first quarter of 2017 were 49.3 million units, which was a decrease of 3.0% from the same period last year. Due to the lack of sporting events and high panel prices affecting demand, it is estimated that global LCD TV shipments in 2017 will be 234 million units, down 2.0% year-on-year. In early 2017, Europe and the United States had a relatively low level of inventory, and there was a relatively strong demand for replenishment. In the first quarter of 2017, shipments were the same as in 2016, and most of the new products were large-size TVs. After the arrival of the Chinese New Year in the mainland market, the inventory of the roads was too high, and the shipping power was significantly weakened. In the first quarter, the mainland TV market experienced a decline of 14% compared with the same period of last year.

2017 LCD TV shipments fear of recession 2%

In addition, due to the rapid rise in panel prices, TV brand manufacturers actively promote high-end and large-size TVs based on profit considerations. Emerging markets have recovered with the recovery of energy prices, but 40-50 inches of medium-sized panel prices have also curbed demand. In the first quarter, emerging market demand turned to small-size TVs under 32 inches.

South Korea's first-quarter shipments fell 2.0% year-on-year, but shipments of 55-inch and 65-inch shipments grew significantly due to strong demand for large-size stocks in Europe and the United States. Quzhi's consulting data showed that in the first quarter, shipments of 55 brands of Korean brands increased by 60% year-on-year, with 65-fold doubled. However, South Korean brands are also facing rising costs and prices, no demand for events, and a strong offensive on mainland brands to attack emerging markets. It is expected that South Korean brands will see sales decline in 2017. With the exception of Sony, most Japanese brands have returned to the local market and have adopted brand authorizations in overseas markets. In the first quarter, sales decreased 12.6% year-on-year. Sony's shipments were stable, with shipments rising by 8% in the first quarter.

55-inch and 65-inch shipments have grown significantly

The mainland's first-quarter shipments decreased by 6.8% year-on-year, mainly because domestic shipments declined by 18% and exports rose by 13%. Quzhi Consultation pointed out that the mainland domestic brands accounted for 58% of the domestic sales market. However, the real estate market regulation and control policies at the end of 2016 restrained consumption. It is expected that in 2017, the mainland LCD TV market shipments will decrease by 4%. On the other hand, mainland brands have steadily expanded their overseas markets. In addition to emerging countries, TCL, Hisense, Skyworth and other brands have also accelerated their expansion in European and American markets.

Other brands include Philips, AOC, Vizio, Sharp, etc. Sales in the first quarter grew by 6.3%, mainly due to the growth of Sharp. After Hon Hai's acquisition of Sharp, it is actively promoting sales in mainland China, Southeast Asia, Europe, and North America. The first quarter shipments increased by 30% year-on-year. It is estimated that Sharp's sales in 2017 are expected to exceed 6.5 million units and grow to more than 30%. Vizio benefited from the continuous growth of the North American market in 2016, with shipments growing 20%. However, due to the obstruction of LeTV's acquisition and the unsatisfactory shipments in the first quarter, the company recently lowered its annual sales plan.