VR/AR Industry Welcomes Spring Industry Standards Promulgated
The 2017 VR/AR Industry Symposium recently kicked off in Jiaxing. Representatives of the Ministry of Industry and Information Technology analyzed the development trend of the industry.
First of all, the display device of virtual reality products is the mainstream product of VR in the market, domestic VR companies are actively launching VR helmet products, and traditional hardware manufacturers have also entered the competition to form a competitive landscape. The performance of VR headset products is also constantly improving in the competition. Second, virtual reality related technologies have made continuous progress in R&D. For example, wireless technologies and multiplayer interaction have achieved certain breakthroughs. Overall, VR industry technology standards have gradually emerged, and users' experiences with VR products have improved; The integration of VR/AR technology and other technologies has increased. The most typical one is the combination of LBS technology and VR/AR software. In particular, AR maps have a good market prospect, and to a certain extent, the virtual and reality integration is truly realized; , VR/AR industry-related investment is more rationalized, capital is more concentrated in enterprises with technical support and development potential, but the reduction in capital investment can promote sound development of the industry; Finally, in addition to VR product equipment sales profit, VR experience services Charging models are also emerging, and users can pay for their favorite VR content and services.
The Ministry of Industry and Information Technology indicated that in the future, it will adopt certain promotion measures to support the development of VR/AR industry, such as establishing a VR/AR public service platform, integrating domestic VR/AR resources to promote the overall progress of the industry, and actively launching industries related to VR/AR industry. Standards, from the system to achieve standardized management of the industry, so as to promote the long-term development of the industry.
The author believes that the reason why the VR/AR industry has not been able to grow and develop is partly due to the lack of industry standards, which makes it difficult for consumers to obtain product recognition. It is believed that after implementing the various measures of the relevant departments, the domestic VR/AR industry or Can usher in a golden period of rapid development.
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