Why did Marvell defeat 4G? Where is the future breakthrough?
OFweek's recent merger and cooperation in electronic engineering network has caused the mobile phone chip industry to receive further attention from the industry.
First, patent disputes between Qualcomm and Apple broke out. Apple insisted on refusing to pay royalties. In the short term, it will increase the purchase of Intel baseband chips to reduce its reliance on Qualcomm. In the future, it will vigorously carry out independent research and development; Qualcomm counters the system and indicts Hon Hai and Wistron. Apple's four major foundries. Subsequently, Qualcomm infiltrated the Chinese market and recently signed a joint agreement with Jianguang Assets, Datang Telecom, Lianxin Technology, and Zhilu Capital to form a joint venture company - Weisheng Technology (Guizhou) to expand domestic low-end mobile phone chips. market. In the case of Qualcomm’s domestic joint venture case, Zhao Weiguo, chairman of Ziguang Group, also made a big blunder: “Meng Wei (Chairman of Qualcomm China), a comprador, is very loyal to the American master...â€
Jianguang Assets, Lianxin Technology, Qualcomm and Zhilu Capital signed an agreement to form a joint venture company
Now there are chip makers to join in. June 2nd, Junjie Technology (Shanghai) has completed the acquisition of Marvell's mobile communications division, which is the cell phone baseband chip business that Marvell already abandoned.
ASR is a venture capital company invested by Pudong Kechuang Group. After the acquisition is completed, Yu Jie will become the second only in China with Hais Second and owns the entire network (support TD-LTE, FDD-LTE, TD-SCDMA, CDMA (EVDO2000), WCDMA, GSM a total of six different modes of communication) baseband Technical company.
Previously there have been rumors that New Broadcom (integrating Anglo-China and Broadcom) plans to invest in Marvell, but this may not be of much interest to its mobile chip unit. If Marvell is really closed, the mobile phone chip business will be sold. . In addition, companies that were rumors of Marvell's mobile phone chip business at the time included Lenovo, Xiaomi, and Shanghai Pudong Investment.
Marvell - a world-famous semiconductor company established by Chinese couples
In the 1980s, Wang An led the development of its own word processor to compete with the Blue Giant (the world's largest word processor manufacturer in the 1980s) and now leads the world's leading global graphics technology and digital media processor industry. Manufacturers - NVIDIA (Nvidia), and today we are going to say the protagonist - Happy Electronics, English name Marvell. You can't look at Marvel. It was Marvel Cinemas, who had filmed "Super Captain America", "Raytheon" and "Iron Man". In fact, the founders of these three companies have one thing in common...
Marvell (Merchant Electronics)
Marvel (Marvel Pictures)
In April 2016, the departure of Marvell's founders not only attracted the public's attention to the chip giant created by the Chinese. At the time when the founder resigned, the company’s share price rose sharply by 8% during the after-hours trading hours. .
Marvell, a leading global semiconductor manufacturer providing a full suite of broadband communications and storage solutions, designs, develops and supplies integrated circuits for mixed-signal and digital signal processing for the high-speed, high-density, digital data storage and broadband digital data network markets Manufacturers.
Marvell founder couple
Like the founding of Cisco Systems, the founder of Marvell was founded by the husband and wife team of Sehat Sutardja and Weili Dai, and Zhou Xiuwu, the brother of Zhou Zhou, who founded it in 1995 and made it one of the largest semiconductor companies in the world. .
Marvell part of market leadership
Through the above chart, we see that Marvell still has strong market leadership in some key areas.
In fiscal year 2015, Marvell shipped more than 1 billion chips each year. Its product line covers areas such as storage DRAM, network device chips, mobile device chips, and the Internet of Things.
Marvell's industry rivals commented on this. Marvell is a very special company. In the storage, network equipment, mobile phone chips and other products, Marvell has launched a very amazing product, leading a long line of competitors. But later it was often a short-lived phenomenon. After the second generation of products came out, it was quickly overtaken. The industry dubbed Marvell "a generation of valiant men."
Marvell defeated China 4G: It was a big morning, but it was a late set.
In 2006, Marvell invested 600 million U.S. dollars in the acquisition of Intel's mobile communications chip business. Based on this, Marvell set up its own mobile phone business unit and launched the first product, the PXA935, that was used in the BlackBerry 3G mobile phone.
Marvell said that he has a lot of love with China. Not only was Weili Dai, one of his co-founders, born in Shanghai, but China Mobile has deployed TD-SCDMA network on a large scale. He urgently needed matching terminal support, and Marvell also contributed a lot.
In 2010, Marvell developed the TD-SCDMA single-chip PXA920 for the Chinese market. It was said that the chip once occupied 90% of the market. In addition, in 2013, when China's 4G license was issued, Marvell also led the rival MediaTek and Spreadtrum to launch the first 4G chip with the first thousand smartphone, and successfully landed on the beach. At that time, China Mobile's big brother commented that "In the 4G development, Marvell has made a lot of contributions."
Also in 2014, the 4G market has seen drastic changes. With the shipment volume of Qualcomm 4G chips tending to be stable, MediaTek and Spreadtrum’s 4G chips are gradually available, and the Marvell market has been seriously eroded. At that time, some analysts pointed out: "Although Marvell's baseband chip is improving, but the long-term profitability outlook is doubtful, Marvell should consider selling the sector and open up more investment value." That year, Marvell 4G chip shipments exceeded 2000. Million, but MediaTek's 4G chip shipments are close to 1.5 times, about 30 million.
Later, it was reported that Marvell was considering selling mobile phone chip business. The pickers were Datang Telecom’s Core Technologies and even CEC’s intention to bid. In the previous 2013-2014, Ziguang brought RDA and Spreadtrum to its flagship and also pulled up to the Intel team. Since CEC owns IC companies such as Shanghai Huahong, it hopes to acquire Marvell's mobile chip business. For industrial layout considerations. As a result, at the end of September 2015, Marvell announced the closure of its mobile phone chip business, which resulted in the layoff of 1,200 people worldwide. The Chinese region has also become a hard-hit area, and Marvell employees in China also protested.
Marvell defeated 4G
As early as 2014, Broadcom had decided to close the mobile phone chip business and dismiss related employees. Texas Instruments also withdrew from the baseband chip market in 2012, and earlier withdrew from the mobile phone chip market, including STMicroelectronics and Ericsson. In April 2016, it was reported that the female executives of the Intel mobile phone chip business will leave the company. It can be seen that the monopoly of the mobile phone chip market is becoming increasingly apparent.
Marvell lost to the mobile phone chip market. The first is vertical integration and horizontal integration in the mobile phone field. The three giants like Apple, Samsung, and Huawei are all adopting their own chips, and the shipments of these mobile phone factories are still growing (Samsung announced 2016 Q1 financial report: Thanks to the hot sales of the flagship Galaxy S7 series and the relative strength of the US dollar, Samsung's profits have increased significantly compared with expectations, and the semiconductor sector has also played a positive role.), including other domestic mobile phone manufacturers will also gradually design their own chips This severely squeezed the living space of independent mobile phone chip makers. The second is that the integration of mobile phone chips and the consolidation of quality products are more concentrated. Even Qualcomm and MediaTek can meet the needs of the mobile phone chip market. Mobile phone manufacturers no longer need more mobile phone chip manufacturers. For example, several of Qualcomm's chips are a platform, and mobile phone manufacturers can easily use one platform to make products of three grades and different standards.
Former Marvell employees once said that the company is the best localized company. Whether it is chip design, hardware design, or software design, this industry can be seen by some IC companies digging from Marvell; the Modem team is also very capable. . Just Marvell does not understand Chinese companies and markets, nor does it allow potential Chinese M&A partners to see their value.
In recent years, it has been a bad year for Marvell. First, it missed China’s fastest growing 4G market in the world, leading to a serious failure of mobile phone chips. It closed down the mobile phone chip business last year and laid off large numbers of employees. The China Business Unit has not been spared. At the beginning of this year, due to the patent price issue, he was fined a sterling price. Eventually, he paid for the $750 million patent litigation costs that Carnegie Mellon ended. In March of this year, Smart Electronics announced an internal investigation and discovered a series of financial issues closely related to the company's revenue. The federal agency then conducted a deeper investigation into Marvell's financial and other issues.
Where is Marvell's future breakthrough?
It should be noted here that after Broadcom gave up its mobile phone chip business, it did not give up the wireless modem technology. After Marvell withdrew from the mobile phone chip business, it retained the Modem technical team and made the IOT Internet of Things market an important business focus. Actually, Marvell is really doing it now.
In early 2016, Marvell's team of technical experts introduced the media to Marvell's series of innovations in IoT solutions, SSD control technologies, Armada 3700 single-chip systems, and Andromeda BOXTM platforms. Stressed that Marvell's business in 2016 will be mainly focused on four directions: storage, networking, connectable technology, and customized solutions. It will also focus more on emerging markets such as IoT, Vehicular, and multimedia.
Many agencies have given bold predictions for the 2016 IoT market, and even some companies believe that more than 2 trillion smart devices will have access to the Internet. This is Marvell's further drive to provide wireless interconnect products in smart homes, wearables, mobile, computing, consumer electronics, video, automotive, industrial and enterprise markets.
Although Marvell is at the helm of his own sails, the future plan looks oily and fat. However, planning is a plan after all. The effect needs to be carried out by the rudder. The resignation of the two founders also created favorable conditions for the company's future development. In the future, Marvell will be like, we are not sure, but we clearly have left Marvell not much time.
Conclusion
Why should I put Wangan Computer, NVIDIA, and Marvell together? In fact, all three companies were created by Chinese people and they are all in the most competitive technology industry. There have been brilliant once and then crashed down, there have been brilliance now suffering, but also slowly old will be gone. Regardless of the outcome, Chinese-owned technology companies can be recognized in the Western world. That is absolutely an example!
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