The LED indoor positioning system has come, and the flagship store of the home appliance in the Netherlands relies on it to enhance the customer experience.
Philips Lighting recently announced that it will launch the "Shopping Navigation" app at the flagship store in the city of Eindhoven, the Netherlands. The application relies on Philips' innovative LED indoor positioning system to help customers quickly locate product locations and provide guided services with their smartphones.
The "Shopping Navigation" app uses Philips Lighting's high-precision indoor positioning system and an indoor map developed by partner Aisle411.
Each Philips LED luminaire transmits location information through unobamine lighting features that are visible to the naked eye. The customer's smartphone camera captures this information and works with the retailer's application to help customers find products and get personalized offers and other location-based services. The entire process does not involve the collection of personal data, fully protecting customer privacy.
The "Shopping Navigation" app enriches the shopping experience of Wonder City appliances and helps the retail experience upgrade program of Wonder City Electric. Wonder City Electric will design a new store, making it a new and interesting shopping place, and enhance the online and offline shopping experience.
WonderCity Electric has always been at the forefront of customer service and technology innovation,†said Gordon Scholz, CEO of Wonder City Electric (Netherlands). “The introduction of the 'Shopping Navigation' app is the best example. With Philips Lighting's indoor positioning system, we will create a fun and convenient shopping experience for our customers. â€
"Joint research by Philips Lighting and the Kantar Group's TNS market research company1 shows that "commodity navigation" is one of the most popular retail applications for customers," explains Gerben van der Lugt, head of Philips Lighting Interior Positioning Systems.
The “Shopping Navigation†application of Wonder City is developed by the eomics solution provider novomind. Aisle 411, which is responsible for electronic maps and routing, is one of Philips Lighting's long-term partners. Swedish electronic shelf label company Pricer offers an innovative product display positioning system. The app is available for iOS and Android systems.
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