New music as wise family push New and Lean series super TV industry supply chain full support
In addition, the new music as Wisdom also released a new EUI6.5 operating system, as a landmark version of the full opening strategy of super TV landing, in addition to collection of more complete, updated content, the degree of improvement of the experience is also the biggest bright spot. It is reported that EUI6.5 has four major upgrades: 1. Desktop architecture upgrades, both open and unified; 2. Super Voice 4.0, intelligent dual-core identification, support for multiple rounds of dialogue; 3, big screen new shopping explosives more prominent, more promotional Variety; more than 4, 10 performance optimizations, only for faster experience.
It is reported that on December 26, LeTV Super Series Lean X40L/X43L/X50L/X65L will be launched on the spot of LeMall.com; New Series X40N/X43N/X50N/X65N will be located in Nanjing, Jinan, Wuhan, etc. 10 The LePar experience store is the first to pre-order. Due to the difference in logistics and transportation time, other national offline experience stores will arrive one after another.
New music as wisdom home positioning smart home Internet platform operators industrial supply chain full support
At the press conference, Xin Li, general manager of the Le Zhi Marketing Center, said that 2017 is the winter of the smart TV industry. First, the rising cost of raw materials in the entire television industry has led to continuous price increases in overall TV products, which has inhibited overall television. The consumer demand of the market. Second, the popular Internet TV camps were also subject to capital constraints, and development encountered significant resistance. Finally, the regulation of China's real estate market has also led to a lack of macroscopic television sales. As the Internet TV camp LeTV, it has encountered unprecedented challenges.
Among them, the new music as the wise family to make changes first, so that business return to business. First of all, New Lezhi Sensei focuses only on the family and only serves the family. Secondly, it is open. The new LeTV zhijia will be a completely open platform, will serve the users together with the industry's high-quality resources and partners, create value, transmit value, share value together, and be the home intelligent Internet service operator. In the end, it is innovation. As the center of the big screen, the new music wise family will expand to all aspects of the smart family and continue to create Internet products and services that satisfy the family life scene.
It is reported that LeTV has more than 10 million high-value user-operated homes, which contributes continuously to the commercial value of super TV. LeTV may be the most familiar enterprise for home users in China and has full-screen large-screen user data. Thousand kinds of behavioral data analysis and insights provide the most valuable reference for operations and ad placement; user actions also vote for LeTV Super TV operations, such as boot rate and boot time leading the industry, LeTV as a member of the ratio of 91%.
In addition, the core suppliers from the global smart television industry supply chain, including TPV, Morningstar Semiconductor and other partners have expressed that they will increase support for the new Le Zhi zhijia, unanimously believe LeTV Super TV's reputation is particularly good, just a few years Time to be the first brand of smart TV in China, it is not easy, this brand is very good, we must work together with the new music as wise home, to tide over the difficulties.
Li Hao believes that a good product is the kind of fire that burns the cold winter. LeTV is not only praised by the international media, but also in the domestic television industry is also a collection of thousands of pets, such a good reputation value is fully reflected in the double 11 this year, the data show that LeTV 50% of the TV sales are old users Purchase, 25% is a friend recommended purchase; in Tmall channel, 26% is repurchased by old users, 35% is recommended by a friend; offline LePar40% is an old user repurchase, 40% is a friend recommendation, Jingdong LeTV super TV master The sales rate of Super 4 X50M is 99%.
Four new EUI6.5 upgrades - Gather more content and create new experiences
According to Wang Zhi, chief designer of LeTV Super TV, the reason why Super TV is super is precisely because EUI, EUI's superiority lies in its continuous vertical integration capability. Over the past 4 years, EUI has passed hundreds of updates. Upgrading, redefining smart TVs again and again, has changed the development of the smart TV industry all the way.
"The superiority of EUI lies in its strong resource integration capabilities. Through the Open Eco strategy, it has formed a powerful content system that uses CIBN as a broadcast control platform, LeTV Video, Hua Digital TV, and Mango TV and many other video resources." Wang Zhi said. These content packs include happily, parent-children, respecting the elderly, and so on, so that everyone in the family can have fun. The LeTV Super Movie and Television members rely on the strong production and distribution capabilities of LeTV Films, and will continue to broadcast multiple broadcasts of single-film and super-television dramas throughout the year. For example, "Geemen's Greaves" is being filmed in theaters.
The new EUI6.5 operating system has four major upgrades:
1, desktop architecture upgrade, both open and unified: new "find the video" desktop, so that different platforms of content, gathered in one place, to provide a consistent viewing experience and a unified portal, while tens of thousands of content Combine each person's preferences with the most popular episodes and recommend the most suitable programs to provide thousands of people with different experiences. The desktop also further completes the "chasing drama" feature, which automatically records recently watched episodes and gives tips when the episodes are updated. At the same time increase the diversity of point of view information and synchronize the real-time scoring function from Douban. In addition, after the desktop framework is adjusted, the navigation profile management is more convenient, and the redesigned status bar provides clear and easy-to-understand messages. The new living room e-magazine can recommend personalized magazine content.
2, Super Voice 4.0, intelligent dual-core recognition, support for multiple rounds of dialogue: as the industry's first voice-specific recognition engine developed specifically for television, using multi-core speech framework, recognition rate increased by 30%, faster response; optimized semantic analysis model , Effectively improve the accuracy of large-screen speech recognition. At the same time, the exclusive VDCDS squelch algorithm model not only effectively reduces the influence of the squelch factors on the recognition results, but also greatly avoids the problem of false recognition and ensures a smooth and natural voice interaction experience.
3, large-screen new shopping, explosives more prominent, more promotional types: hot explosive products to video, scene-based display to the user, eliminating the choice of trouble; and the Jingdong App to open up, users in use In the super-TV process, if you find the desired product, simply press the “OK†button on the remote control and the product will be directly added to the Jingdong shopping cart. The user can complete the ordering operation on the mobile phone.
More than 4,10 performance optimizations, only for faster experience: including boot response, CPU memory management, operation fluency, desktop plug-in performance, terminal performance comprehensive evaluation system, boot startup items, eMMC high-frequency read and write protection, engage in lost frames Intelligent scene optimization, intelligent release of picture and video decompression, intelligent diagnosis solution for one-button physical examination, etc.
It is reported that EUI6.5 will be the first to complete the upgrade of the 4th generation super TV in January 2018, and other models will also be updated soon.
New music as the wise family debut 10 series of New and Lean 10 new products continued high cost performance
Wang Zhi said, “New represents the first wave of new products under the new LeTV system, and Lean represents our willingness to make business return simple.â€
According to reports, the Super TV New series adopts fashionable silver design elements, while the Lean series adopts technologically-influenced black design elements. In terms of appearance, these two series have maintained the exquisite and simple design concept of Super TV. Less is more. All products use narrow frames, slim bodies, and a full-fledged clouded base to highlight the atmosphere.
In terms of picture quality, the unique color management engine of Super TV is still preserved and the details of the screen are restored. In addition, the full range of products support HDR technology to provide users with more natural and realistic images. In view of the current shortage of HDR sources, new products have joined the SDR-to-HDR processing technology for the first time and can display the effect of turning SDR content into HDR. This solution addresses the lack of sources and further enhances the user viewing experience. For the picture quality setting, the picture quality advanced settings that can only be seen in the Japanese and Korean brands are also added to the new products. Through this, the user can independently adjust the picture parameters according to the happiness and try to satisfy the taste of the different groups. Differentiated requirements.
Performance configuration, still insist on using Mstar quad-core processor, the entire system standard 16G large flash memory. In addition, this launch of the new product is also a comprehensive upgrade to the remote control optimization, ID modeling is more dexterous, at the same time, the button layout adjustment is more reasonable, more convenient one-handed operation. New series of remote control, also equipped with Bluetooth voice function, allowing users to easily control the TV.
The Lean and New series are equipped with an optimized EUI6.0 system, which allows users to enjoy the smoothest control experience.
In terms of selling price, X40N is priced at 2,099 yuan, X43N is priced at 2,299 yuan, X50N is priced at 2,699 yuan, X55N is priced at 3,699 yuan, X65N is priced at 5,699 yuan; X40L is priced at 1,899 yuan, X43L is priced at 2,099 yuan, X50L is priced at 2,499 yuan, and X55L is priced at 3,399 yuan. X65L Pricing 5499 yuan.
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