March washing machine trend attention with spring back?
Washing machines are no longer limited to the ability to wash clothes. Now more washing machines go to high-end routes, such as protecting clothes, drying functions, networking functions, and so on. More and more manufacturers have integrated washing machines into our daily lives, so washing clothes has begun to pay attention to it. In February, PConline analyzed the attention of washing machines and integrated the performance of washing machines of major brands. Today we will tell you about the performance of March.
(1) Proportion distribution of popular washing machine brands
From the data ratio can be analyzed, Haier still sits on the first throne, and the attention is twice as high as that of the second-ranked Siemens. Compared with February, Haier and Siemens have received more attention, which is quite good. Little Swan, Panasonic and Midea are in the 3, 4, 5 position, but they have not shown an upward trend. Samsung, LG, Sanyo, TCL and Whirlpool are in the back position, but their performance is stable and there is no significant fluctuation.
(2) The most popular washing machine products for users
Among the top TOP10 ranks, Siemens ranks four in the top five positions, and only the fourth-ranked Haier slightly plays. The United States, TCL, Siemens, Haier have arranged the back position, the brand distribution is still relatively average. Compared with the poor one in the ten popular products in February, one of them was added in March, and it can be seen that the washing machine has a warming effect.
(3) User attention in different price ranges
Although the washing machine is a product that almost every household has, people are still rational enough to invest in the washing machine. From the data display, it can be seen that the population of 1000-2000 yuan accounted for 21.16%, ranking first. The second is 3000-4000 yuan, and the interval of 2000-3000 yuan ranks third. The attention level below 1000 yuan and 4000-5000 yuan is basically the same. The analysis shows that 1000-4000 yuan is the price segment that everyone pays most attention to. This is also the price of washing machines among the top e-commerce sales.
(4) Usage of different washing machine types
The type of washing machine is divided into cylinder types, which are drum type, pulsator type and double barrel type. The roller and the pulsator take an absolute advantage, and the degree of attention between the two differs by more than ten points, and the roller still takes advantage of the point. The binocular type may target a relatively small group of people, so the degree of attention is relatively low.
(5) Washing capacity
Washing capacity is also an important measure for purchasing a washing machine. It involves how many clothes can be washed at a time, so especially for a family of a few people, a parameter of 7 kg and above accounts for more than 50%. This advantage can be Said to be quite domineering. Subsequent rankings have also declined as capacity has shrunk. It seems that large-capacity washing machines are now the absolute first choice for users.
(6) Proportion of operating users
Now the washing machine is also smart, from the mobile phone control to the automatic program preset by the washing machine, it is the easiest to use. Computer control is the program control of the washing machine itself, accounting for more than 85% of the strong, even APP control is higher than the traditional mechanical control. It seems that the intelligentization of the washing machine is the trend of the times, and eventually it will make the washing machine become a part of the smart home.
(7) Male to female ratio
Concerned about the proportion of males and females in washing machines, boys account for the vast majority. It seems that the crowd of household appliances is still mostly male, regardless of whether the boys are using after buying home.
(8) Age ratio
The ages of 21-30 and 31-40 are the highest, which is also the mainstay in society, so the focus on washing machines is still strong enough. Interestingly, the proportion of people under the age of 20 is higher than that of people aged 41-50. It seems that the attention of washing machines has become younger.
Before purchasing a washing machine, it is quite necessary to know the relevant functions and practicality on the Internet. But analyzing which washing machines others have bought is also a trick. I don't know if you can see the trend of the washing machine in the "March Washing Machine Consumer Data Report". I like to remember it!
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