Cypress Busch Secretary: The car in the wave of innovation, changing and invariable influence
Cypress Semiconductor Corporation, a leading global supplier of advanced embedded system solutions, recently held a media conference and exclusively sponsored SugarTalk's second phase of the Automotive Electronics Forum hosted by TechSugar. A number of Cypress executives conducted in-depth analysis and full communication on the development trend of global automotive electronics and industry media, and introduced Cypress’s advanced automotive electronics solutions. Mr. Busch Wuss, senior vice president of Cypress’s Automotive Division, also delivered a keynote speech on the “Car in Innovation Waves: Change and Unchanged†at the forum, expressing Cypress's dedication to China and boosting China’s autos. The determination of electronic market development.
Senior Vice President of Cypress Automotive Division Buschows Speaks at SugarTalk Second Automotive Electronics Forum
Cypress believes that the automotive market has entered the era of disruptive innovation and development driven by technological trends such as smart, networked and electrified. Vehicles, urban infrastructure, occupants, and even a variety of related services will all realize different levels of networking. The human-machine interface that combines complex information display and control functions and artificial intelligence technology will also replace existing instruments and machinery. Interactive mode; data acquisition, recording, analysis, learning, reasoning, and forecasting techniques that are closely related to driving safety are developing rapidly, driving the driving of assisted driving and automatic driving technologies. All these will bring about earth-shaking changes in all aspects of the industrial chain, including automotive design and manufacturing, driving experience, infrastructure, and automotive services.
Wen Junpei, Director of Automotive Products, Cypress Asia Pacific, Participates in the SugarTalk Roundtable Forum
Driven by the Cypress 3.0 program, Cypress’s automotive electronics business has achieved impressive results in the first quarter of 2018 that has just ended. Automotive electronics revenue accounted for 34% of the company's total revenue, an increase of 15%. In the global automotive market, Cypress has applications in car dashboard MCUs, Wi-Fi and Bluetooth wireless connectivity solutions, touch screen and touch sensing solutions, NOR flash memory for advanced driver assistance systems (ADAS), and more. Leading the market. Cypress is also the leader in USB-C connectivity and fast charging solutions, and pioneered the introduction of automotive-grade USB-C products. An extensive portfolio of automotive products, zero defects, and commitment to providing world-class services, along with the strictest adherence to industry standards, give Cypress the ability to deliver complete automotive electronics solutions.
Mike Belo, executive vice president of global applications and sales at Cypress, said: "As an automotive electronics supplier, Cypress has always been customer-focused and committed to providing customers with superior service and long-term support and supply capabilities. We regard the automotive market as a key growth driver for our future development, and in the global market including China, we have established close cooperative relationships with several top automotive companies and core suppliers.We are willing to partner with China. We share our views on the development trend of the automotive market, and provide the Chinese market with the most advanced automotive product portfolio, introducing the luxury vehicle user experience into popular models, benefiting the general public and making it fully enjoy the high-end driving pleasure.â€
Mike Belo, Executive Vice President of Worldwide Applications and Sales at Cypress, addressed the media
For a long time, Cypress has been working with the world's top car manufacturers and suppliers to develop leading automotive systems, including advanced driver assistance systems (ADAS), 3D graphic displays, wireless connectivity, full-featured touch screens and superior Body electronics system. Cypress's automotive-grade product portfolio includes:
TraveoTM microcontrollers (MCUs) built into the car dashboard and body electronics
PSoC® MCUs for Universal Control and Touch Sensing
Wi-Fi®, Bluetooth®, and combo wireless connectivity solutions, including Real Simultaneous Dual
(RSDB) technology that allows multiple devices in a vehicle to connect and transmit different content simultaneously
USB, USB-C, and USB PD Solutions for Mobile Device Connectivity and Fast Charging
CapSense® Capacitive Sensing Solution for Touch Sensing User Interface and Level Sensing
TrueTouch® Touch Screen Solution for Central Display and Rear Display
Fingerprint solution for system security access and personalization
Automotive-grade NOR flash memory for data storage in dashboards, automotive entertainment systems, ADAS and other security systems
HyperBusTM memory
ExcelonTM F-RAMTM non-volatile memory for use in event data loggers
Power Management IC (PMIC) for safe electrical operation
Manometer Gauge,Contact Pressure Gauges,Safety Pressure Gauge,Steel Case Copper Alloy Pressure Gauge
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