The war in the post-lighting era opens, and intelligence becomes a key breakthrough.

With the popularity of LED lights to a certain extent, the growth rate of the lighting industry has slowed down. Lighting companies have “cross-border” into intelligent areas such as smart cities, optical networking, mobile travel, smart phones, and health lighting, integrating lighting into the Internet of Things and tapping into new values ​​of light. From the 2018 Guangzhou International Lighting Exhibition, this "cross-border" has become a trend in the "post-lighting era."

Osram China President and CEO Gu Na said at the Guangzhou International Lighting Exhibition Summit on June 10 that mobile travel, smart cities and smart phones are the three key areas for OSRAM to achieve innovative applications of light.

Gu Na said that an ordinary car has 250 independent light sources, and the number is still expanding, and the lighting design has accounted for 25% of a car design. China is the world's largest electric vehicle market. A battery-powered car will become a self-driving car with just one more step. Therefore, a large number of LED-based laser radar systems will be needed in the future, and the global market in this field will reach 5 billion euros by 2023.

Once auto-driving is achieved, the car does not require a cab, and more space is available in the car for family gatherings, office meetings. Gu Na said, so the car must have a Lifi system that uses the Internet to access the Internet, and different lighting designs are required for sleep and office work. Therefore, there is a huge demand for automotive lighting, sensors, autonomous driving, and interior decoration. OSRAM has invested a lot of energy to meet these needs.

In the smart city sector, the Asia-Pacific region accounts for 50% of the global smart city market, and China accounts for 50% of the smart city market in the Asia-Pacific region. Gu Na said that as long as the technology of LED lights is mastered, it can control lighting, manage energy, identify faces, collect data, and help realize the lighting, energy, security and other functions of intelligent buildings. Therefore, OSRAM has integrated lighting solutions into building solutions. in.

The same is true for real estate developers. A number of lighting companies and Country Garden signed a strategic cooperation agreement for industrial projects, and will jointly develop intelligent lighting systems for 100 industrial towns to achieve lighting, security, energy management and many other functions.

As one of the lighting companies that cooperated with Country Garden, Wang Micheng, president of Hongyan Electric, told the First Financial Reporter that it is expected that the future is the era of the Internet of Things. Smart home is the basic form of the Internet of all things for families and communities. Therefore, from 2018 to 2019, the smart home industry will have great development. Hongyan Electric has cooperated with Alibaba Cloud to create an open and interconnected platform and position itself as an intelligent hardware integrated provider based on the Alibaba Cloud platform. The cooperation between Hongyan and Country Garden hopes to join hands with Ali to promote.

Zhongzhao Capital related people from the middle line told the First Financial Reporter that the lighting industry needs to be upgraded from the low-end to the high-end. Country Garden needs to transform from traditional real estate developers to builders and operators of industrial platforms. The deep cooperation between the two industries is a hit. The construction of intelligent lighting systems in 100 towns not only provides incremental growth for the lighting industry, but also brings greater possibilities for smart city construction.

Gu Na said that with the participation of artificial intelligence technology, smartphones need more sensors, and OSRAM enters the field of smart devices. With invisible LED light, face recognition and blood pressure can be achieved. "If you only pay attention to lighting, it is impossible to seize these opportunities."

The Langdewans, which was spun off from Osram and is now a wholly-owned subsidiary of China's LED lighting listed company, Mulinsen, is looking for opportunities to be compatible with the smart home platform. At this year's show, Roundmans presented the latest ZigBee technology applications and new products designed specifically for Apple products. With Amazon Alexa and Apple Siri Voice Assistant, you can easily control your lighting with smart voice.

In addition to being compatible with smart homes, another hot spot for smart lighting is Human Centric Lighting, or "human lighting," which uses the effects of lighting on human biological rhythms to regulate people's moods and improve people's Health level. Based on this, Roundmans will become a supplier of lighting solutions that have a positive impact on people's health and mood. It presented the “smart lighting switch” at this exhibition, which can automatically adjust the light of the conference room according to the natural light in the room, and can also set a variety of other lighting modes.

Tan Changlin, the new CEO of Landwell, revealed in an exclusive interview with the First Financial Reporter that the traditional lighting, LED light source and LED lighting business each accounted for 30% of the business income of Landwells, and the remaining 10% were smart products. Although the smart business is still not high, he hopes to cooperate more with Internet technology companies, cooperate with companies like Xiaomi in China, and cooperate with Apple, Amazon and Google abroad. In fact, this year, Roundmans has added a dimmable LED filament lamp for Apple HomeKit.

Not only Landdev, Seoul Semiconductor, Hongli Optoelectronics, Ruifeng Optoelectronics, etc. have also exhibited health lighting products, promoting full-spectrum LED lights that are close to the sun. In different scenes such as schools, offices, hospitals, shops, etc., provide different spectral lighting environment to help protect the eyes, human health and comfort.

Zhang Xiaofei, chairman of Gaogong LED, believes that traditional lighting growth is weak, and emerging markets such as new display, intelligent lighting, automotive lighting, and plant lighting are in the ascendant. “At this stage, LED lighting has entered the post-lighting era, and enterprises need to be innovative and intelligent. He also believes that smart lighting has grown rapidly, but the penetration rate has not reached 20%, so there is still a lot of room to dig.

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