Xiaomi's share of the wearable device market in India reaches 46% and remains the number one
According to foreign media reports, market research company IDC said on Thursday that in the second quarter of 2018, Xiaomi held a leading position in the wearable device market in India, with a market share of up to 46%, and continued to rank first.
The report shows that in the second quarter, India’s wearable device shipments exceeded 1 million units, an increase of 66% year-on-year and a month-on-month increase of 40%, making it the best quarter in the wearable device sector in India. The top three brands maintained their respective positions.
Bracelets accounted for nearly 90% of India’s wearable device shipments in the second quarter.
In addition to bracelets, shipments of wearable computing watches also increased by 34% month-on-month. Apple is the leader in the smart watch market. In the second quarter, one of every three smart watches sold in India was the Apple Watch.
Xiaomi's wearable device shipments in the second quarter increased by 31% from the previous quarter, continuing to occupy the first place in the Indian market.
Most of Xiaomi's wearable devices are still sold through online retailers, but Xiaomi has now significantly enriched its retail channels, selling through its favored partner stores, selected large retail stores, and exclusive retail stores.
In addition to Xiaomi, the second to fifth places are GOQii, Titan, Fitbit and Lenovo Group. Lenovo re-entered the top five after three quarters. The company launched three new bracelets to strengthen the company's position in the field of fitness bracelets and helped the company achieve strong triple-digit percentage growth in shipments in the second quarter.
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