In August Hisense Laser TV continued to lead the market with absolute advantage

The latest data released by Zhongyikang for August 2018 shows that Hisense Laser TV's retail sales and retail sales share both exceeded 90%, continuing to lead the market with absolute advantages.

According to the monitoring data of Zhongyikang, from January to August this year, the retail volume of Hisense laser TV increased by 407.44% year-on-year, and the retail sales increased by 197.60% year-on-year. Looking at the entire laser TV market, in August, Hisense’s laser TV retail sales share reached 94.46%, and the retail sales share reached 94.82%, both breaking through 90%, leading the industry strongly.

Since Hisense launched the world's first 100-inch laser TV in 2014, laser TV, the fourth generation of display technology, has been industrialized for 4 years. In 4 years, more than 20 companies around the world have rushed to join this camp. Since 2018, laser TVs have gradually become the mainstream products in China's large-size color TV market, and Hisense laser TVs have become the biggest hot spot in the large-size market due to their excellent "safe eye protection" advantages and color expression.

Relying on the outstanding performance of laser TVs, Hisense is continuing to reap the dividends in the large-screen market. For a long time, large-screen high-end TVs have always been the "domestic" of Japanese and Korean brands. From January to August this year, Hisense Laser TVs have steadily occupied half of the 80-inch and above market in China in terms of retail sales and retail sales. Among them, the proportion of retail sales in August reached 64.37%.

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