Philips store lighting atmosphere to create experts
Experiencing the economic era and creating a relaxed and enjoyable consumer experience is crucial to the construction of brand culture. Shop lighting can showcase the unique window design and booth display with the beautiful and dreamy lighting, so that different textures and colors can display different visual effects in different lighting environments. Therefore, store lighting plays an indispensable role in creating a shopping atmosphere.
How to strengthen personality positioning, render brand temperament, guide customer consumption, deepen shopping experience, and even create cultural identity is the top priority of the overall lighting of the store. As a supplier of lighting solutions, Philips, the world leader in lighting, has found common ground in various types of stores based on its own industry experience, creating a set of lighting "four-corner theory", citing four variables (shops) Price level, store decoration design, store type, sales style), comprehensive analysis, design the best lighting solution. This store can help to get rid of a single visual image with its outstanding lighting performance art, highlighting its individual culture and achieving the effect of attracting customers' attention and then purchasing.
The basic space lighting in the store, or the key lighting for each product in the sales area, requires professional lighting design. For popular goods, top luxury goods, chain brand monopoly, and even large-scale department stores, the lighting field involved is all-encompassing, and the lighting styles are also different. To achieve an ideal state, you need detailed and professional lighting solutions. Philips has been providing a full range of store lighting services to many world-class companies. The professional lighting solutions have brought customers the best benefits and worry-free experience. The success stories have won praises from customers while attracting close attention from industry peers. . Philips' lighting renovation program for a world's retail giant is another great example of its store lighting.
The lighting renovation plan was implemented at the company's branch in Chengdu. As we all know, Chengdu is a famous cultural city with a long history. In the environment of rapid economic development, Chengdu has played the advantage of being located in the junction of China's eastern and western economic zones, and has become the central city for the development of the western region. With the improvement of the entrepreneurial environment and the improvement of residents' consumption power, Chengdu has attracted more and more commercial chain enterprises. As a world-famous retail company, the company's branch in Chengdu has occupied a considerable share of the retail industry in Southwest China. In order to seek greater development, store executives decided to further improve the store's grades and launch a high-level lighting renovation program to meet the needs of deeper levels. Therefore, its lighting renovation plan requires a high-level illumination with an average illuminance of more than 1000 LUX and a color rendering index of 80 or more (that is, the ability of light to restore the color of the object being illuminated). According to Philips' "four-corner theory", the customer belongs to a large department store, which has a wide variety of products and is relatively expensive. The sales style is mostly open-ended, with closed shelves, and the store's decoration has its own characteristics. This type of store has relatively high requirements for illumination and color rendering of space lighting, and requires a higher proportion of accent lighting to achieve the lighting function of creating a shopping atmosphere and enhancing the image of the store. Taking into account the customer's desire to make this store a first-class store in the city, Philips has carefully analyzed and compared the use of the "four-corner theory" to provide each other with a complete lighting design and various technical materials. From luminaire development to interior lighting design, product manufacturing, transportation, to after-sales service, and finally to the owners, installers, and even users, Philips team members track the progress of the entire lighting project from start to finish, targeting the owners. The personality temperament and brand positioning, providing menu-style quality service, tailor-made lighting solutions for the store in full accordance with customer requirements. At the same time, as the world's top lighting system manufacturer, Philips continues to put its own quality products into its lighting solutions. Therefore, the solution is not only impeccable in terms of professionalism, but also has great advantages in price stability. After the final test, Philips products are all up to standard, the actual lighting effect is bright and vivid, natural and vivid, the key lighting part is combined with reality and static, and the refined performance is perfect.
Use lighting to enhance the store's image, create colorful lighting effects and a relaxed and comfortable shopping experience. The high-quality lighting effect can start from the customer's visual senses, subtly highlight the shopping atmosphere that is conducive to decision-making, and attract the customer's vision and guide its consumption, while also reflecting the cultural orientation of the store itself. Create an aesthetically pleasing lighting art to enhance the dream of shopping. It is always the unremitting pursuit of Philips to provide store lighting solutions that fully meet the needs of the owners.
Editor: China Lighting Network Lu Langjia
How to strengthen personality positioning, render brand temperament, guide customer consumption, deepen shopping experience, and even create cultural identity is the top priority of the overall lighting of the store. As a supplier of lighting solutions, Philips, the world leader in lighting, has found common ground in various types of stores based on its own industry experience, creating a set of lighting "four-corner theory", citing four variables (shops) Price level, store decoration design, store type, sales style), comprehensive analysis, design the best lighting solution. This store can help to get rid of a single visual image with its outstanding lighting performance art, highlighting its individual culture and achieving the effect of attracting customers' attention and then purchasing.
The basic space lighting in the store, or the key lighting for each product in the sales area, requires professional lighting design. For popular goods, top luxury goods, chain brand monopoly, and even large-scale department stores, the lighting field involved is all-encompassing, and the lighting styles are also different. To achieve an ideal state, you need detailed and professional lighting solutions. Philips has been providing a full range of store lighting services to many world-class companies. The professional lighting solutions have brought customers the best benefits and worry-free experience. The success stories have won praises from customers while attracting close attention from industry peers. . Philips' lighting renovation program for a world's retail giant is another great example of its store lighting.
The lighting renovation plan was implemented at the company's branch in Chengdu. As we all know, Chengdu is a famous cultural city with a long history. In the environment of rapid economic development, Chengdu has played the advantage of being located in the junction of China's eastern and western economic zones, and has become the central city for the development of the western region. With the improvement of the entrepreneurial environment and the improvement of residents' consumption power, Chengdu has attracted more and more commercial chain enterprises. As a world-famous retail company, the company's branch in Chengdu has occupied a considerable share of the retail industry in Southwest China. In order to seek greater development, store executives decided to further improve the store's grades and launch a high-level lighting renovation program to meet the needs of deeper levels. Therefore, its lighting renovation plan requires a high-level illumination with an average illuminance of more than 1000 LUX and a color rendering index of 80 or more (that is, the ability of light to restore the color of the object being illuminated). According to Philips' "four-corner theory", the customer belongs to a large department store, which has a wide variety of products and is relatively expensive. The sales style is mostly open-ended, with closed shelves, and the store's decoration has its own characteristics. This type of store has relatively high requirements for illumination and color rendering of space lighting, and requires a higher proportion of accent lighting to achieve the lighting function of creating a shopping atmosphere and enhancing the image of the store. Taking into account the customer's desire to make this store a first-class store in the city, Philips has carefully analyzed and compared the use of the "four-corner theory" to provide each other with a complete lighting design and various technical materials. From luminaire development to interior lighting design, product manufacturing, transportation, to after-sales service, and finally to the owners, installers, and even users, Philips team members track the progress of the entire lighting project from start to finish, targeting the owners. The personality temperament and brand positioning, providing menu-style quality service, tailor-made lighting solutions for the store in full accordance with customer requirements. At the same time, as the world's top lighting system manufacturer, Philips continues to put its own quality products into its lighting solutions. Therefore, the solution is not only impeccable in terms of professionalism, but also has great advantages in price stability. After the final test, Philips products are all up to standard, the actual lighting effect is bright and vivid, natural and vivid, the key lighting part is combined with reality and static, and the refined performance is perfect.
Use lighting to enhance the store's image, create colorful lighting effects and a relaxed and comfortable shopping experience. The high-quality lighting effect can start from the customer's visual senses, subtly highlight the shopping atmosphere that is conducive to decision-making, and attract the customer's vision and guide its consumption, while also reflecting the cultural orientation of the store itself. Create an aesthetically pleasing lighting art to enhance the dream of shopping. It is always the unremitting pursuit of Philips to provide store lighting solutions that fully meet the needs of the owners.
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