STMicroelectronics teamed up with local system vendors


ST () began selling products in China through its sales office in Hong Kong in the 1980s. After more than 20 years of development, today, ST has established a complete industrial chain from design, chip manufacturing to packaging in China, and has been one of the largest semiconductor suppliers in the Chinese market. ST established the Greater China Region in 2005. On the one hand, it has adopted a strategy of co-development with local Chinese machine manufacturers; on the other hand, it has continuously improved the level of its complete industrial chain in China, and strives to become the largest semiconductor for a wide range of applications in the Chinese market. supplier.

Strengthen strategic cooperation with local system vendors

In the latest ranking of market research firm iSuppli, ST, the largest semiconductor manufacturer in Europe, is the fourth largest semiconductor supplier in China (including the mainland and Hong Kong). Because the products of the top two vendors Intel and Hynix are single and special, they are the two components CPU and DRAM that many systems use, and ST and the third-ranked TI do not include this product. Two, but can be applied to a variety of semiconductor devices in a wide range of systems, so it can be said that in a wide range of product consumption, ST is the second semiconductor supplier in the Chinese market after TI.


“TI is very similar to the market we are targeting.” Mr. Bob Krysiak, vice president and CEO of Greater China, told the China Electronics News, “So our goal is to become the first consumer in a wide range of services in China. Large semiconductor suppliers." To this end, ST has developed two major strategies: one is to improve the penetration of ST in the local top OEMs; the second is to strengthen cooperation with EMS customers in China.


Today, Chinese OEMs have begun to design and manufacture products with independent intellectual property rights and sell them all over the world. In many product areas, such as Internet PC, automotive wireless technology, mobile communication navigation, MEMS processing technology, etc. It may become a leading manufacturer; and EMS companies in China have gradually developed into the world's largest EMS companies, such as Foxconn. Therefore, these two types of companies play an extremely important role in China's electronic supply chain. “Our goal is to grow together with China's machine partners.” Mr. BobKrysiak said, “We have made this goal an important strategy that ST must implement in China.” To this end, ST has developed a key customer program. The program focuses on working closely with the management of leading OEM companies in China to build and strengthen their cooperation. “ST has very good resources. We are one of the few companies in the world with strong capabilities on SoCs, and we have a wide range of IPs including digital, analog, power and software,” said Mr. Bob Krysiak. “And ST’s key customer program makes We play a key role in the design and manufacture of system products."

Improve the level of the complete industrial chain in China


The Chinese market is very important for ST. To this end, ST is committed to establishing a complete industrial chain in China. To date, ST is one of the few international semiconductor companies that have established a complete semiconductor industry chain of front-end manufacturing, back-end packaging and design in China.


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