Yang Xuewu: The small stage creates a big situation
Recommended comments: Li Guangzhong, member of the Standing Committee of the Lower District Committee and deputy head of the district: Yang Xuewu, an entrepreneur who has been in the mall for 20 years, and has a keen eye for an entrepreneur who has only a dozen people and a debt of more than 600,000 yuan. The factory has become a large-scale private enterprise group with 13 subsidiaries and 1 billion yuan of assets. He steadily and steadily made decisive decisions, scientifically operated, and explored a new path of commercial workers, multi-point expansion, and rolling development. He continued to innovate. Based on the high-tech grafting transformation of traditional industries, he developed high-tech industries and successfully developed fully automatic precision tracking Solar Power Station products, becoming the leader of Jinan photovoltaic power generation industry.
Feeling to climb the business sea for 20 years, the eyes are sharp, the shot is decisive, only 10,000 yuan in the account will dare to build the building; 5 days to raise 10 million yuan down payment, buy the old Dongmen market first; complete the formalities in one week, build It was the largest concrete mixing station in Jinan at that time. Today, his industry involves real estate, building materials, commerce, printing, solar energy and many other fields, and all 13 subsidiaries can make a profit.
This master who is good at "craving crabs" is Yang Xuewu, secretary of the party committee and chairman of Shandong Huayi Group. "Success is death. The short-lived passion is not worth the money. Only a lasting passion can make money." He summed up his entrepreneurial path.
On the verge of death: the bankrupt small factory is back to life
The predecessor of Shandong Huayi Group is Jinan Luodong Machinery Factory. There are only five old bungalows and 13 workers. They rely on sand casting accessories to maintain their livelihood. Due to the single wrong product, the development of the company is difficult and it is on the verge of bankruptcy. In 1987, this small factory ushered in a new home, Yang Xuewu.
No factory, no funds, no talent, and some are only more than 600,000 yuan in debt. Abandoning the generous treatment of the organs, Yang Xuewu, who was sent to the "firefighting" by the leaders, faced a lot of problems. How can this "three no" small factory be able to break the rebirth? He brought 30,000 yuan of hard-earned money from his home as a "face-to-face ceremony" to break the puzzle. He also moved several new projects being produced at home to the factory. The company has been temporarily stabilized, but it must rely on product upgrades to truly develop healthily. After some inspections, Yang Xuewu decided to "transform" and aimed at the emerging printing business at that time. "Several broken factories are full of holes, and the rain basin and lunch boxes have all become rain-watering tools. Often the rain stops outside and the inside is still there. There is no money to buy glass, and the winter window is covered with plastic sheets. Go to Guangzhou to pull Business, not willing to live in the hotel, and crowded with the migrant workers ... ... In this way, clenched his teeth and worked hard for a year, Yang Xuewu finally breathed a sigh of relief. In addition to the payment of employee wages, the net profit of the year was 50,000 yuan.
In the following years, the enterprises that have identified the direction have become more and more prosperous. In 1994, Yang Xuewu built the Shandong Red, Yellow and Green Special Equipment Factory and began to produce new products such as motor vehicle license plates and driver's licenses. In 1995, he merged Jinan Jianhua Printing Factory. In 1998, the number of printing companies in the Jinan market jumped from 14 to more than 100, and the printing industry became increasingly competitive.
Yang Xuewu sharply grasped the new business opportunities and organized the technical forces to develop and develop the "cold light source, high illumination" motor vehicle rear fog lamps that filled the domestic gap and reached the international advanced technology level, and seized the commanding heights of the market.
Breaking the boat: 10,000 yuan to build a five-story office building
In 1991, enterprises gradually gained popularity in the industry, and several foreign-invested companies came to the door to talk about cooperation. However, I did not expect that the customer was "frightened" by the company's rudimentary factory when he first entered the door. Watching the orders of the hands flew, Yang Xuewu did not think about tea for a few days, and he made up his mind: "If you want to develop, you have to build a decent office building."
Make bricks without straw. The reality in front of Yang Xuewu is very cruel: only $10,000 is available at the time of the corporate account. Covering the building with 10,000 yuan is simply a fantasy! Workers and friends feel that Yang Xuewu’s idea is a daydream.
Yang Xuewu is a person who does not admit defeat. No money, the locals did not dare to take over, he found the construction team contracting in Wenzhou, raising funds while covering. His "dedication" touched the bank and loaned more than 1 million yuan of "relief money"; his "dedication" made Wenzhou merchants a business ally of Huayi. After five months, the 5th floor 4,700 square meters of modern integrated production office building was put into use, and once recruited 8 million yuan of business, not only paid off the loan, but also earned the first "business" Bucket of gold."
Decisive clapper: buy the East Gate market in 15 minutes
In these years, Yang Xuewu has been involved in printing, building materials, real estate, commerce, solar energy and other fields. The entrepreneurial process is quite legendary. Among them, the most classic in addition to 10,000 yuan to build an office building, it is 15 minutes to buy the East Gate small commodity market.
In 1998, due to policy reasons, Jinan Dongmen Small Commodity Market was to be transferred to the outside world. The conditions for the seller to open are: "The down payment is 10 million yuan, and the 26 million yuan in one month is all in place." Some buyers were scared off by this harsh condition. Yang Xuewu, who heard the news, thought this might be a business opportunity. "I have never been to the mall before, and I have never been to Dongmen City to visit it. I just felt like it was when I entered. The money floated like a snowflake into my pocket." After making up his mind, Yang Xuewu and the seller The negotiations took only 15 minutes. "On the price, a penny does not pay the price; the other party drafts the contract, I immediately sign it."
Five days later, Yang Xuewu raised a 10 million yuan down payment to buy the Dongmen market, less than a month, 26 million yuan all together. Since then, he has invested more than 20 million yuan in renovation and rectification, so that all aspects of the market have reached safety standards, and 2,130 laid-off workers have achieved re-employment. This year, Huayi decided to invest 500 million yuan to transform the current Dongmen market. This will not only solve the employment of 8,000 people, but also enhance the landscape around Daming Lake.
In Yang Xuewu's view, the market economy is not a big fish to eat small fish, but a fast fish to eat slow fish. In 2001, he had never done real estate. Through repeated investigations, he thought that this was an excellent opportunity for enterprises and they must attack quickly. In that year, he invested 30 million yuan to set up Shandong Huasen Real Estate Co., Ltd., and spent 10 months to make the 28-story Huasen? Biyuntian Building rise to the ground. In 2002, the Group invested 47 million yuan to build the largest concrete mixing plant in Jinan, and involved in related industries such as aluminum-plastic doors and windows, construction and installation, and automobile transportation.
Thick accumulation: entering the solar industry
The foundation is solid, and Yang Xuewu began to consider Huayi's long-term development strategy. In July 2003, he met Wang Daoyang and Sun Yingguang, who were seeking industrialization. The three people saw it as soon as possible, Huayi Sunshine--this is the strategic direction of today’s Huayi Group, and the leader of the automatic tracking photovoltaic power industry in Jinan Born.
In 2003, Shandong Huasen Solar Energy Industry Co., Ltd. invested 30 million yuan was established. Technology has been inserted into the wings of capital. Huayi Sunshine has quickly achieved 21 patent technologies in solar photovoltaic power generation and new LED light sources, reaching the domestic advanced level. In 2007, they built the national “10th Five-Year†scientific and technological research project – 100KW automatic tracking solar power station grid-connected power generation. At present, the Jinan Ring Expressway South Line has all used Huayi's LED lights. It is expected that LED lights will enter the ordinary people's families in Quancheng next year.
At present, the whole domestic solar photovoltaic power generation is still in its infancy, and huge investment is very risky for private enterprises. If it is not good, it will be ruined. However, Yang Xuewu and Wang Daoyang have a striking agreement on strategic vision: photovoltaic power generation must be the future of energy. After a total investment of 250 million yuan, in 2008, Yang Xuewu sold three profitable enterprises in Taian and a real estate in Qingdao, and lost at least 100 million in losses to support the development of the solar industry. Next year, he plans to inject more money into the solar industry.
At present, Shandong Huayi Group has 13 subsidiaries, and its total assets are not comparable to those at the beginning, but Yang Xuewu is not satisfied. He firmly believes that as long as the national policy is launched, Huayi, which has already reserved a number of high-tech strategic technologies and products such as solar concentrating battery production lines and solar thermal power generation, will achieve a greater leap.
Edit: LC-HY
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