When high performance actions are in progress

- "Semiconductor Lighting Enterprise Performance Improvement Action" launched

"Opportunity + Challenge" tortures the innovation ability and management ability of China's semiconductor lighting enterprises

In recent years, as a strategic emerging industry identified by the state, the state has given priority policy support to the semiconductor lighting industry. At the same time, the semiconductor lighting industry has obvious global integration characteristics. Although the domestic market is still in the cultivation stage, a large number of domestic enterprises have participated in the big cycle of the international lighting industry, directly driving the development of the semiconductor lighting industry.

According to the National Semiconductor Lighting Engineering R&D and Industry Alliance statistics, in 2009, the domestic semiconductor lighting industry reached a scale of 82.7 billion yuan, and it is expected to exceed 100 billion in 2010. With the improvement of semiconductor lighting efficacy and cost reduction, the semiconductor lighting industry is about to enter an explosive period. It is estimated that from 2010 to 2015, the domestic semiconductor lighting and related industries will maintain a growth rate of 40%, reaching a scale of 500 billion yuan in 2015. For semiconductor lighting companies, the next five years will be full of opportunities!

While gaining tremendous opportunities, China's semiconductor lighting industry is also facing enormous challenges. On the one hand, domestic enterprises are generally plagued by management lags. Although opportunities come, the shortcomings of enterprises in terms of talent construction, technological innovation and management mechanisms make it impossible for enterprises to seize opportunities; on the other hand, the globalization of semiconductor lighting industry The characteristics are very obvious. Although the company is located in China, the real opponents are often international companies. If they cannot catch up, they will be destroyed by huge competitive pressure. In the market war, Chinese companies are not fighting positions but fighting.

According to industry experts, in the next 5 to 10 years, the competition in the semiconductor lighting industry will mainly be characterized by product technical indicators and quality and price/cost level competition. The technical indicators and quality of enterprise products are mainly affected by the level of technology and R&D; the price/cost level of enterprise products mainly depends on the management and management capabilities of enterprises. This shows that the competition of the semiconductor lighting industry in the future is essentially the competition of business management ability and innovation ability. The current scale does not determine the pros and cons of the company in the market. Who can improve their management level and technical level as soon as possible, who can win the initiative in the future competition and occupy the commanding heights of competition.

At present, China's semiconductor lighting companies generally have a tendency to focus on research and development and light management. Emphasis on production and technology research and development investment, while ignoring business management improvement, leading to different levels of problems in organizational construction and management, these management issues are becoming the bottleneck of the growth of semiconductor lighting companies, and become a hidden danger of the healthy development of China's semiconductor lighting industry.

What is the performance evaluation model?

The “High Performance Model” is a systematic management model created in the United States in the late 1980s. This model is derived from the US National Quality Award – the evaluation model of the Baldrige Award. Now it has become an effective method and tool for comprehensive performance management and improvement of organizations that is widely recognized internationally. It is called the de facto international standard for business management.

The “High Performance Model” has a wide range of industry and domain applicability. Enterprises and organizations of all sizes can apply this method to achieve effective management and operation. So far, more than 60 countries and regions including China have launched promotion actions for high performance management. Many companies around the world, such as Xerox, GM, Microsoft, Motorola and other world-class companies have used the high performance model to achieve excellent results.

The high-performance model is customer- and market-oriented. The core is to strengthen the organization's customer satisfaction and innovation activities, and to create excellent business results through continuous improvement process management, and to promote the company's management into a virtuous circle of continuous maturity. The evaluation system consists of seven aspects: leadership, strategy, customer and market, measurement and analysis improvement, resources, process management, and business results. It aims to achieve a comprehensive organizational performance management approach through program/planning, execution/implementation, evaluation/adjustment. And systematic integration – a logical cycle that examines the problems and shortcomings in the enterprise and continually improves them to improve the overall performance and capabilities of the organization, create value for customers and stakeholders, and enable organizations to Sustained success.

The standard framework for the high performance management model is shown below:

Government guides to spread wings to promote high performance models

On August 30, 2004, the State Administration of Quality Supervision and the National Standardization Administration of China issued the GB/T 19580 "High Performance Evaluation Standards" national standard and GB/Z 19579 "High Performance Evaluation Guidelines Implementation Guide" with reference to international advanced experience. Standardized guidance technical documents were implemented nationwide on January 1, 2005.

Once the standard is promulgated, it has become the award standard for the National Quality Award, effectively promoting the use and popularization of standards. As of 2009, hundreds of companies have systematically introduced and applied high-performance models and applied for national quality awards. Among them, 72 companies have won awards, such as Haier, Baosteel, Lenovo, Qipai and Liugong. These companies have now become examples of excellence in operations in the country and in the industry.

In recent years, with the government orientation of transforming the economic development model, local governments across the country have successively launched “provincial quality awards” or “provincial quality management awards” and other awards. Many prefecture-level governments have also established “mayor awards” and so on. Corporate awards. These awards are based on high performance evaluation standards to promote the introduction of high performance management models and change the way of extensive development to achieve operational and management levels.

In order to promote enterprises to actively participate in the activities, many provincial and local governments have introduced a variety of incentives and incentives, such as the Zhejiang Provincial Government Quality Award for each award-winning enterprise reward of 1 million yuan, the Shenzhen Mayor Award for a maximum of 300 rewards Ten thousand yuan, and many prefecture-level cities have also introduced incentives ranging from quotas. These awards have effectively stimulated the confidence and determination of Chinese entrepreneurs to pursue excellence and actively promoted the actions of Chinese companies to implement high performance models.

At the same time of winning the award, the company can also obtain a variety of benefits, including: bank credit rating, government priority policy support, brand promotion.

Semiconductor Lighting Enterprise Performance Excellence Action

Semiconductor lighting companies introduce high-performance performance evaluation standards, and can apply for quality awards and management awards at all levels of government according to the evaluation results. More importantly, enterprises can implement continuous management improvement and improvement based on the framework of the model.

The high performance evaluation standard itself is a systematic management thought and management tool. The company introduces high performance evaluation, which can be based on the seven dimensions of the standard, according to the management logic of the plan/plan, execution/implementation, feedback/adjustment and system integration. The company's operation and management are systematically evaluated, and defects and deficiencies are found, and continuous improvement is made to achieve a systematic improvement of management level.

Based on the above situation, in April 2010, the National Semiconductor Lighting Engineering R&D and Industry Alliance United Nations New Materials Industry Productivity Promotion Center launched the “Semiconductor Lighting Enterprise Excellence in Performance Improvement” campaign.

The first batch of activity plans from the semiconductor lighting industry, collecting about 20 representative companies. From May to June, the Alliance will organize experts to enter the enterprise and adopt a model of high performance evaluation to evaluate and manage the diagnosis. For companies with higher ratings, the Alliance will assist companies in participating in national and local quality awards. The Alliance will also help companies identify key issues affecting current performance and potential performance, and assist semiconductor lighting companies in managing improvements.

The “Semiconductor Lighting Enterprise Excellence in Performance Improvement” will be a long-term event. According to the design of “Diagnosis-Assessment-Improvement-Chuangyou-Shenzhen-Summary-Recognition”, we will help the majority of semiconductor lighting companies to win more activities through continuous systematic improvement and innovation. The government's support and industry resources have reached the goal of improving corporate image and competitiveness, and cultivating a group of truly internationally competitive leading companies in China's semiconductor lighting industry.

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