TCL Group's net profit for the first half of the year was 158 million, and the layout LED was "a step later"

On August 27th, TCL Group released its 2010 interim results report. The report shows that from January to June, the company's total revenue was 23.166 billion yuan, achieving a net profit of 158 million yuan, an increase of 59.35%.

Specific to the two core businesses, TCL Multimedia lost a loss of HK$334 million during the reporting period, which was a short-term profit for the Group; TCL Communications achieved a profit of HK$250 million, a record high in recent years.

Due to poor multimedia performance, TCL Multimedia CEO Yu Guanghui has voluntarily resigned and was replaced by Zhao Zhongyu, Executive Director of TC L Group. In addition, TCL Group has the first position of Finance Director to be responsible for the operation of the company in the capital market.

Layout LED "a step later"

In the first half of the year, TCL Multimedia achieved sales revenue of HK$1,241 million, a year-on-year increase of 7.5% and a net loss of HK$334 million.

For the huge losses in the first half of the year, TCL Multimedia gave many reasons: if the growth forecast of the domestic color TV industry failed to meet expectations, the pre-inventory increased. In order to accelerate the LED growth, the inventory cleaning of the old LCD products was concentrated in the second quarter. , increased sales costs; and the company's business restructuring costs, O EM business adjustment and the North American market to strengthen the promotion of private label sales, the euro continued to depreciate and other factors.

Among all the loss factors, the damage caused by clearing inventory from China is the biggest, and since the inventory cleaning of traditional CCFL-backlit LCD TV products will continue until August this year, the performance of TCL Multimedia in the third quarter will still be affected.

“At the end of last year, we were more optimistic about the growth of the industry, resulting in higher inventory in the previous period. At the same time, there was a certain lack of product structure. The LED backlight module TV product planning was not enough. The sales volume in the first half of the Chinese market did not reach the expected target.” Director of TCL Group When Li Dongsheng accepted an interview with Nandu, he said that TCL was "a step later" on the LED layout.

"The LED layout is really slow. Last year, TCL Multimedia only planned one LED product line, and the product line positioning is relatively high-end. At the beginning of this year, it was found that the product positioning was wrong, and the adjustment was delayed."

Li Dongsheng said that at the beginning of this year, LED sales accounted for only 2% of TCL color TV sales, and rose to 8% in June, accounting for 10% in July. “Now the LED sales volume in the entire market is close to 20%. It is also improving rapidly. The goal is to hope that by the end of December, LED backlights will account for about 30% of the overall sales. It is estimated that the average market level is also around 30% at that time, so it will reach the market average at the end of the year."

Communication turned losses into a profit of 250 million Hong Kong dollars

Compared with multimedia, TCL Communication is the "first-class hero" of TCL Group's ultimate achievement of overall profitability.

From January to June, TCL Communication achieved sales revenue of HK$3.452 billion, a strong increase of 1.6 times year-on-year and a net profit of HK$250 million, a record high in recent years.

"The 13 companies that got the mobile license with us in the past, now TCL is the only remaining, and the others are dead." Li Dongsheng expressed his gratitude when talking about the performance of TCL Communication in the first half of the year.

In the first half of this year, TCL Communications sold 14.23 million mobile phones in the first half of the year, up nearly 2 times year-on-year, with sales in China increasing by 20.5%. The overseas market performed particularly well, with a strong year-on-year growth of 226.1%.

"The success of TCL communication business is the success of international business." According to iSuppli's first quarter global statistical report, TCL Communication has ranked among the top 10 mobile phone and parts sales in the world in the first quarter.

In the first half of this year, TCL Communication's sales in the entire Asia-Pacific region increased five-fold to 1 million units, especially in India, and entered new regions such as Israel, Sri Lanka and the Philippines to expand its customer base.

Li Dongsheng said that the goal of TCL Communication in the second half of the year is that mobile phone sales will exceed 30 million units throughout the year. At the same time, the company will develop towards smart phones and Internet mobile phones to ensure that “the product line will gradually move to the mid-to-high end and continue to improve its product technology competitiveness.”

On the day of the release of the interim report, TCL Multimedia also announced major personnel adjustments. Multimedia CEO Yu Guanghui voluntarily resigned as TCL Multimedia CEO due to performance reasons. Zhao Zhongyu, executive director and senior vice president of TCL Group, took over on September 10, 2010.

Viewpoint

Major changes in personnel

The reporter was informed that this time as the CEO of TCL Multimedia, Zhao Zhongyu will continue to serve as CEO of TCL Home Appliances Industry Group. This means that Zhao Zhongyu will shoulder the black and white "two burdens". According to TCL sources, after taking over as CEO of TCL Multimedia, Zhao Zhongyu will accelerate the deployment of the 8.5-generation LCD panel production line project and LCD module project, “to build an upstream and downstream integrated industrial chain”.

In addition to the appointment of Zhao Zhongyu, Shi Wanwen, general manager of the TCL Multimedia Emerging Markets Business Center, offered to resign as a multimedia executive director for the reason of “seeking another career development”; TCL executive Bo Liangming resigned as vice chairman of multimedia but was appointed as the board of directors. Member of the committee.

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