How will the company continue after the festive season?

Now that the Mid-Autumn Festival is over and the National Day is far away, the consumption boom in the lighting market seems to be cooling down. For many companies and brands, it is particularly necessary to drive the autumn lighting market to continue to be hot. How can companies continue?

From the point of view of the lighting industry, the fall has not only escaped the shackles of the summer heat, but has also been an excellent decoration and reorganization period for building materials stores and specialty stores, while the autumn season has seen the gradual completion of renovation projects, home renovations, and more. This also means that the autumn will be the lighting brand, lighting market activity is the highest, so, through the Golden Week hot market, opened a brand-name marketing activities, opening the autumn lighting "hot" consumption phase.

For most lamp companies, they have been seeking marketing breakthroughs. In fact, the National Day holiday is a typical marketing flash point. Most brands often use TV and news media to bombard marketing through National Day and other festivals to achieve rapid, accurate and direct Marketing effect, achieved successful marketing with sales, service, word of mouth. During the long holidays, we take gifts, discounts, awards, etc. to the distributors to allow them to take free and flexible holiday promotions according to the local conditions. According to the merchants, during the National Day, discounts, gifts and other promotional activities resulted in energy-saving lamps and decorative lights. , Children's lamp sales are better, which also generally reflects the concept of energy conservation, fashion, and more and more affect the contemporary consumer trends, Li-Zhen Lighting said.

A lighting wholesale city staff in Beijing told the author that in order to expand sales during the National Day, not only all lighting discounts, but also a large number of lighting special sales, such as 10 yuan, 100 yuan, etc., these promotions are to consumers the most direct stimulus, Imagine Mom and Dad walked shopping malls with their children. When the children watched a happy lamp flashing, how could most parents refuse to return their own requests; some families used their lamps during the holidays to dress up for years without change. The home environment adjusts the sweltering and monotonous overall environment of a long summer; some families and units use the holiday to carry out renovations to fully create an environment that uses energy-saving lighting and decoration to improve the backward lighting environment of homes and enterprises. .