Samsung takes advantage of LED TV to open up distance from competitors
South Korea's Samsung Electronics has repeatedly emphasized the combination of "3D" and "LED TV." 3D can be seen as one of the key words of this year's CES.
Samsung Electronics does not attempt to differentiate by using technology to force "Cell TV" at the forefront of the exhibition area and Sharp, which uses 4-color color filters to emphasize image quality. Rather, it emphasizes the successful marketing power of LED TVs using LEDs in backlights, and maintains a unique position in the market. This strategy can be seen from the company’s press conference held on January 6, 2010 and at the show.
At a press conference, Tim Baxter, president of Samsung Electronics’ US corporation, said, “When LED TVs were launched eight months ago, no one thought it was a success. But we 2.6 million LED TVs have been sold. The market share is about 80%."
Samsung plans to sell more than 10 million LED TVs in 2010. South Korea's Displaybank believes that this figure is about twice that of Japanese manufacturers. In addition to this absolute lead, Samsung will also adopt a policy of enriching the range of 3D products such as TVs and Blu-ray Disc players. The 3D home theater system will be launched in the second half of 2010.
Samsung also announced that it will cooperate with the largest US film company DreamWorks Animation to promote the popularity of 3D products. DreamWorks Animation CEO Jeffrey Katzenberg attended the press conference and handed over the first Blu-ray disc of the 3D version of the movie Monsters vs Aliens to Baxter.
Samsung's exhibition area attracts a large audience through its impactful display with LED TV
Repeatedly stressing the phrase "This is 3D LED TV"
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