Product marketing plan advertising language

The slogans of products must form a mantra, have functions, and sell goods. Fan Zhifeng’s point of view: Advertising slogans that cannot be sold are all “aircraft drafts”. It is useless. People who plan out such slogans are simply on the locust of the company.

The core advertising slogan of the product must be closely linked with the efficacy of the product, and a core slogan is needed for general promotion, so that consumers can remember the effectiveness of the product while remembering the slogan. When the slogan of the product is used by many people to make jokes or form a popular spoken word, then the slogan will be successful. The core slogan for melatonin “gifts melatonin”, Besson’s “wash your intestines”, Huiren’s “women's problem woman”, and Haiwang’s 30-year-old 60-year-old heart. 60-year-old 30-year-old heart" and so on. A short slogan directly reflects the efficacy of the product and the consumer population. Firmly grasp the product's efficacy and accurately tell the target consumer group, thus taking the first step in sales.

The slogan does not need to pursue creativity. Creativity is the self-entertainment of the advertiser. It can also be interpreted as “masturbation”. It is the biggest harm to the enterprise. Each year, China’s top ten most popular advertisements are selected. Each year, melatonin is among the best in the world. But why did the melatonin insist on using "receiving only melatonin?" Because of the sale.

KFC, McDonald's advertising in China, is always in the promotion. Because these two foreign companies are very clear, advertising in China, the content of advertising must be in line with the hearts of Chinese consumers. Many years ago, McDonald's had a TV commercial. The picture was like this: A little boy was swinging, and when it was shaken, the child laughed, waved and cried, repeated several times, and finally ended the picture. The picture is a big M. This advertisement was broadcast on a domestic TV station and was quickly stopped. Why? Because the Chinese do not like to see these advertisements that are too “connotative”, for a long time, they do not understand what you really want to say.

There is also an advertisement, which is a lubricant. The picture is a waterfall. There is a windmill below the waterfall. The water is washed down and the windmill slowly turns. This picture looks very comfortable and enjoyable. A few seconds passed and it ended. At the end of the screen is "Foss." I watched many times. For a long time, I couldn't understand. Maybe I was really stupid. I chatted with the business people of their company and asked what the advertisement meant. They couldn't say anything. Anyway, they wanted to embody one of their lubricants. Environmental protection. Day, this advertisement is too good, too connotative, this idea is very good, there are several people who can understand?

Meaningful, deep, too connotative, there is no sales force, advertising without sales force is always a failure;

The slogans for selling goods can be divided into functions, concepts, promotions, promises, brand grafts, etc. Such as: treatment of the mind and brain, to be symmetrical, 24 small cycles to protect the mind - function, concept, commitment slogan;

In the past 400 years, ancient prescription drugs were passed down from generation to generation. Guwan Pills--brand grafted slogans from generation to generation, ancient prescription medicine 400 years old, known in Guangdong as Chen Liji, followed by a product name, the concept of sales to consumers was Gu Gu Wan is Chen Liji’s , Buy Gufu pill to buy Chen Liji; - branded advertising slogan;

Fu Yanjie’s advertisements are also commonplace, but sellers tell women's symptoms, so they are more healthy and washable. When a woman is itchy, she wants to go for a healthier wash.

Gift collection only brain Platinum - feel very vulgar, do not forget, people do more than ten years, selling!