Apple faces unprecedented competitive pressure to co-operate with domestic manufacturers

March 01, 2024

Apple CEO Tim Cook believes that "now (Apple) has only touched the surface of the (China) market." The company is also actively changing this situation. Recently, at the WDDC (Apple Global Developers Conference) held in San Francisco, the United States, Apple introduced the iOS 6 operating system to support Chinese, with emphasis on the Chinese plan. From the previous visits to the Chinese market by high-level Apple executives, to the operating system to support Chinese, Apple's exploration of the Chinese market is gradually penetrate the core level.

Apple's newly launched Mac OS "mountain lion" has added a large number of Chinese elements: built-in Sina Weibo, Siri support Chinese, search engine to increase Baidu, provide Youku, potato video source. Currently, iOS 6 and Mountain Lion do not have built-in Youku client or web shortcuts. Instead, you can use Youku and Tudou video services as a video platform for sharing the video. Users' videos and local videos can be directly shared via system options. Youku, potato platform.

In particular, it is worth mentioning that the newly released iOS 6 system supports Siri Chinese voice input function, supporting Mandarin, Cantonese and Hokkien. In Apple's demo, the on-site user asked in Chinese about "There is no coffee shop nearby," and Siri immediately gave a list of 14 nearby options, which also had corresponding user ratings and reviews. According to reports, the new version of Siri has been connected to the domestic LBS database to support the search for nearby stores. Chinese Siri can be used on iPhone 4S and new iPad.

Some analysts pointed out that the partners who are “hand-picked” by Apple will be “more powerful”, while other competing companies will face more market pressure.

The Communications Industry Network reported that for the "small surprise" of the Chinese elements of the Apple WWDC conference, many analyses point to the enormous potential of the Chinese market and the beautiful financial reports of Apple in the second quarter of this year. However, the other side of the coin is that although the Chinese market has occupied 20% of Apple's total revenue, but from the perspective of the entire smartphone terminal market share, Apple is facing unprecedented competitive pressure.

According to data from AiMei, China’s smart phone market in the first quarter of 2012 was ranked first with 22.8% of sales, while Huawei, Coolpad, Lenovo, ZTE, and Apple ranked second, with a 11.6% sales ratio. %, 11.2%, 10.8%, 9.7% and 8.5%. The four manufacturers from Samsung and China have joined forces to push the Apple iPhone to sixth place. This downward trend began in the second quarter of 2011. In the second quarter of 2011, Apple ranked third in China’s smartphone market share, and fell to fourth place in the third quarter of 2011, accounting for 10.4%; 2011 In the fourth quarter, Apple’s market share of smart phones in China dropped from 10.4% in the previous quarter to 7.5%, ranking fifth.

In addition, due to the enormous financial pressure of unbearable subsidies for the iPhone, some international operators represented by AT&T have begun to cancel subsidies for the iPhone. This will, to a certain extent, also bring Apple to mature markets in Europe and America. With greater market pressure, Gartner expects that the iPhone's global market ranking will further decline in the next few quarters.

In this context, the Asia-Pacific region, especially the Chinese market, will become an important channel for Apple to release pressure. This is another important reason why Apple attaches importance to the Chinese market.

Vehicle Router

What is Car Ethernet
Car Ethernet is a new local area network technology that uses Ethernet to connect the electronic unit in the car. Unlike traditional Ethernet, which uses 4 unshielded twisted pair cables, car Ethernet can achieve a transmission rate of 100Mbit/s or even 1Gbit/s on a single pair of unshielded twisted pair cables. At the same time, it also meets the requirements of the automotive industry for high reliability, low electromagnetic radiation, low power consumption, bandwidth allocation, low latency and synchronous real-time. The physical layer of on-board Ethernet uses BroadRReach technology, and BroadR-Reach's physical layer (PHY) technology has been standardized by the One-pair Ethernet Alliance (OPEN). Therefore, it is sometimes called Broad RReach (BRR) or OABR (Open Alliance BroadR-Reach). The MAC layer of vehicle Ethernet adopts the IEEE 802.3 interface standard and seamlessly supports widely used high-level network protocols (such as TCP/IP) without any adaptation.

On-board Ethernet protocol architecture
Vehicle-borne Ethernet and its supported upper-layer protocol architecture are shown in Figure 1. Vehicle-borne Ethernet mainly involves OSI layer 1 and Layer 2 technologies, while vehicle-borne Ethernet also supports AVB, TCP/IP, DOIP, SOME/IP and other protocols or application forms.

On-board Ethernet framework
Among them, AVB is an extension of traditional Ethernet functions, which enhances the real-time performance of traditional Ethernet audio and video transmission by adding precise clock synchronization, bandwidth reservation and other protocols, and is a network audio and video real-time transmission technology with great development potential. SOME/IP (Scalable Service-Oriented MiddlewarE on IP) specifies the video communication interface requirements for vehicle camera applications, which can be applied to the field of vehicle cameras, and realizes the mode control of driver assistance cameras through apis.

As an extension of AVB protocol, Time-Sensitive Networking (TSN) introduces related technologies of time-triggered Ethernet, which can efficiently realize the transmission of automotive control information. In addition, the on-board Ethernet of the 1Gbit communication standard also supports Power Over Ethernet (POE) function and Energy-Efficient Ethernet (EEE) function. The POE function provides power for connected terminal devices while transmitting data through twisted pair cables, eliminating the need to connect external power cables to terminals and reducing the complexity of power supply.

On-board Ethernet standardization
In terms of in-vehicle Ethernet standardization, the IEEE802.3 and IEEE802.1 working groups, AUTOSAR, the OPEN Alliance and the AVnu Alliance have played a major role in promoting it.
The IEEE802.3 local area network standard represents the mainstream Ethernet standard in the industry, and the on-board Ethernet technology is developed on the basis of IEEE802.3, so the IEEE is currently the most important international standardization body for on-board Ethernet. In order to meet the requirements of the car, it involves the development of a number of new specifications and the revision of the original specifications within the two working groups of IEEE802 and 802.1, including PHY specifications, AVB specifications, and single-wire to data line power supply. In addition, AVB related to AV transmission, timing synchronization and other specifications also need to be standardized by other technical committees of IEEE, such as IEEE1722 and IEEE1588.

OPEN Alliance
The OPEN Industry Alliance was launched in November 2011 by Broadcom, NXP, and BMW to promote the application of Ethernet-based technology standards to in-car connectivity. The main standardization goal is to develop a 100Mbit/s BroadR-R physical layer standard and develop OPEN interoperability requirements.

AUTOSAR
AUTOSAR is a consortium of automotive manufacturers, suppliers, and tool developers that aims to develop an open, standardized automotive software architecture, and the AUTOSAR specification already includes the automotive TCP/UDP/IP protocol stack.

AVnu
The AVnu Alliance was formed by Broadcom in collaboration with Cisco, Harman and Intel to promote the IEEE 802.1 AVB standard and the Time Synchronization Network (TSN) standard, establish a certification system, and address important technical and performance issues such as precise timing, real-time synchronization, bandwidth reservation, and traffic shaping.

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Shenzhen MovingComm Technology Co., Ltd. , https://www.movingcommtech.com

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