July 2012 China Electric Pressure Cooker Market Analysis Report

Brand focus on the pattern: the United States continues to lead In July 2012, China's electric pressure cooker market brand changes in the pattern of concern, the United States, Supor, 9 Yang remain unchanged in the top three positions. Among them, the United States with a proportion of attention to 37.1% reelection brand watch champion, the market position is stable. The US PLS5011 replaced Supor CYSB50YC11-100 as the most consumer-focused product this month. The 301-500 yuan price segment has concentrated more than 50% of the attention ratio, which is the mainstream price segment of the market.

Report Highlights • Brand focus: The United States, Supor, and Jiuyang maintain the top three positions. The boss rank rose to eighth, Lobber dropped to ninth, and Rongshida dropped to tenth.

• Product focus: The USPLS5011 has replaced Supor CYSB50YC11-100 as the most popular product for consumers, and consumers of 5L volume and 900W power are highly concerned.

• Price segment pattern: 301-500 yuan is the mainstream price segment in the market.

• Case Study - Midea: The trend of brand awareness in the United States has risen significantly, with the largest number of commercially available products.

First, the brand focus on the pattern • The United States continues to lead the electric pressure cooker market In July 2012, the brand awareness in the Chinese electric pressure cooker market changed little. The United States, Supor, and Joyoung maintained their top three positions unchanged. Among them, the United States with a proportion of attention to 37.1% reelection this month's championship, an increase of 3.2% over June. Supor kept the runner-up unchanged, focusing on 26.3%, a 4.0% decrease from June. Nine Yang kept the third place unchanged, focusing on 13.6%, up 2.9% from June. It is noteworthy that the boss rose to eighth place this month, with a 1.2% concern. At the same time, Lopez fell to the ninth position, Rongshida fell to tenth, concerned about the proportion of 1.1% and 1.0%.

(Chart) July 2012 China Electric Pressure Cooker Market Brand Concern Ratio Distribution Chart June to July 2012 China Electric Pressure Cooker Market Brand Concern Comparison

June 2012 July 2012 brands concerns the proportion of the brand concerned about the ratio of the United States 1 United States 33.90% of the 37.10% 2 Supor 30.30% Supor 26.30% 3 nine positive 10.70% Joyoung 13.60% 4 Pentium 9.70% Pentium 7.80% 5 Glanz 3.20% Glanz 3.30 % 6 ASD 1.70% ASD 1.60% 7 ATL 1.40% Liren 1.30% 8 Lopez 1.30% Boss 2 1.20% 9 Rongshida 1.20% Lopez 1 1.10% 10 Boss 1.00% Rongshida 1 1.00% — Other 5.60% Other 5.70 %

Second, the product focus on the pattern (A) Product models concerned • US PLS5011 board product attention list champion In July 2012, China's electric pressure cooker market, the US PLS5011 replaced Supor CYSB50YC11-100 become the most consumer-focused products, its focus This was 5.0%, up 1.4% from June. This 5L capacity, 900W power electric pressure cooker price of 499 yuan this month, unchanged from the previous month. The first ten products were purchased by Midea, Supor and Jiuyang. Among them, Midea has 4 models, Supor 4 models and Jiuyang 2 models.



(Chart) July 2012 China Electric Pressure Cooker Product Focus on Product Ranking