Mainland companies cannot just be envious of hate for Apple

On September 13, Apple released the iPhone 5, probably because the previous rumors revealed too much detail. The release of the iPhone 5 did not satisfy most of the domestic users watching the live broadcast day and night. However, Apple still uses its new iPhone, iPod Touch, iPod Nano and iOS 6 to develop its own ecosystem.

I am afraid there will no longer be a single enterprise that allows the media to advertise new products for free; it will allow millions of fans across the ocean to stay up late to watch the product launch. And it can be expected that the plagiogal landscape that once appeared will appear again. Although the stream length is longer or shorter than before, it is also an interesting public topic.

Seeing Apple becoming the hottest choice for Chinese people to choose mobile phones, China's mobile phone industry, IT industry, for Apple can not only be envious of hate.

We once had proud national brands, such as the fighter planes in the mobile phones, such as Bird, Kejian, Panda, TCL, and so on. Many of these brands have been driven by rain. Some brands rely on the meager profits of OEMs and struggle to support them. While many of China’s independent brands, such as OPPO, Lenovo, Backgammon, Jinli, and Xiaoku, have been mixed with “personal names” in the current market, Always become a "celebrity." China's self-owned brand smart phones such as cool, millet, Meizu, etc., although occasionally small surprises, they have always been unable to become the market mainstream, as for those who once sold their own brand than the original brand of mobile phones not mention mention worth mentioning, after all, the result of imitation forever It is always impossible to surpass.

Therefore, under the turmoil of the Apple Storm, the Chinese mainland market has become one of the most lucrative and market-rich regional markets for Apple. Comparing the differences between Chinese mobile phone companies and Apple, I am afraid that the most critical point is that Apple will use its instinct to pursue innovation to the fullest, be good at using the platform to build and integrate many intelligent resources, and form a seamless connection between hardware and software, thus forming a powerful Apple product. Competitiveness. In contrast, domestic mobile phone brands have always depended on exotic products for core technologies. They only pursue the economies of scale and cheap processing fees, and have little profit. They are always shy and shy in R&D investment, and the unrelenting business development model will inevitably Discarded by the ever-changing market, this also exists in the once brilliant Chinese-made IT brand.

In fact, Apple has long sold itself not as a product, but as an intangible corporate culture. Apple founder Steve Jobs's paranoid development concept forced every engineer and salesman to provide consumers with the most optimized and most unexpected products and services. This kind of pursuit is deeply rooted in the soul of Apple. Change, so that consumers and Apple reached a zero-hearted contact with the heart, consumers are not so much favor Apple's mobile phone, it is better to say that the product of respect for self-willing give the most enthusiastic embrace. However, in addition to one or two national revival slogans shouting big and empty, Chinese mobile phone brands have not realized that a single product sales model will only isolate long-standing cultural barriers between enterprises and consumers, and the purely commodity-trading relationship cannot. Adhere to the emotional bond between business and consumers.

Apple looks very far, so mainland companies can at least learn HTC from Taiwan. In just 14 years, HTC has become one of the world's most famous smartphone manufacturers from its original PDA (Pocket PC) foundry and has become a model for Chinese entrepreneurs to successfully create their own brands on the world stage. As the chief woman of the company, Wang Xuehong did not lie in the wealth of Wang Yongqing, the father of the “operating god” of the former Taiwan region. Instead, he created a myth that is as good as his father with tenacity and perseverance. What impresses people most is the sentence of Wang Xuehong: “What foreigners can do, Chinese people can certainly do it!” It is precisely this insistence on this idea that Wang Xuehong leads VIA Electronics to become the only company in the world The chip manufacturers in the three major areas of central processors, graphics processors and mobile communications chips are also the only Chinese high-tech enterprises with independent intellectual property rights of X86 microprocessors.

Wang Xuehong's success is actually based on respecting the laws of the market and maximizing the interests of consumers and promoting win-win business. This enterprising and enterprising corporate culture is not what the mainland companies generally lack.