Implement the most cross-border conversation: Stephen Chow VS Ma Yun

Last night, this bizarre cross-border dialogue was staged at the Communication University of China in Beijing.

Although the main purpose of the dialogue was to give Zhou Xingchi a new movie "Journey to the West: Demons" which was released on February 10th, it was overwhelmingly sought after by netizens.

At the same time, "Journey to the West: Devil's Matter" 1898 points ahead of the movie tickets, but also landing Taobao spike platform.

Unfortunately, the first round of spikes is limited to the film side Huayi Brothers brand theater in the Mainland. Because Zhejiang does not have Huayi Cinema, it is not within the ranks of the spike.

The dialogue between Stephen Chow and Ma Yun was followed by reporters from the entertainment line and the economic line. Nowadays, it has become a trend to collaborate with e-commerce companies in film promotion.

Li Lei told reporters that although the traditional premiere ceremony and other promotional activities were very powerful, they did not directly relate to ticket sales. The success of the “Second Exposure” pre-purchase campaign last year also inspired the “Journey to the West” film makers.

At that time, the “Second Exposure” and Wanda Films jointly created a “National 100-Electronic Ticket Pre-sale System” to pre-sell movie tickets for 22 days in advance, setting a maximum price for pre-sales of domestic films. .

"Second exposure" investment up to 50 million, of which the declared cost of more than 20 million, the final box office over 100 million and profitable, and large-scale advance sales inseparable.

"The audience of Stephen Chow is more extensive. We hope that a platform with a wider base will attract the audience." Li Lei explained the movie "Journey to the West" and Taobao.

According to industry insiders, the mainstream audience of cinemas is now 15-25 years old, and they are different from the consumption habits 10 years ago. In the past, the film party racked its brains at the premiere and press conference to find points to attract the audience. Now that Wechat, Weibo, and online shopping have become popular, Internet marketing is easier to reach young people.

“Losing Love in 33 Days” relied on several large online communities to drive word of mouth and box office. In fact, the combination of movie propaganda and e-commerce has always been the norm in Hollywood, and the mainland has only started in recent years. Of course, there are good things to do. Of course, there are also things that can be done effectively," said the person in the industry.