TV companies accelerate double-line layout

In September, Konka Television announced the launch of an online sub-brand, TCL and iQiyi to launch TV+, Skyworth and Ali to launch smart TV. The frequent appearance of various new products marks that the technology R&D competition has become more intense.

Cost control is outside the level of technology research and development, and it also reflects the competition focus of economies of scale. The competitive tradition of cost control for domestic brand camps is deeply entrenched. Under the new technology environment, the low-price strategy of the domestic brand camp will continue.

The optimization of self-channel layout is the biggest concern outside the product competition. According to relevant data, online and offline channels performed differently. In July, the retail sales of home appliance franchised channel LCD TVs fell by 23.2% year-on-year, the retail sales of department stores decreased by 19.7% year-on-year, supermarket retail sales decreased by 16.1%, and online channel flat-panel TV retailed. The volume achieved 12.7% year-on-year growth. The sales base of offline channels and the sales potential of online channels have enabled companies to make up for the short board and double layout of their channels.