Guo Jun: Brand LED merchants need "education"
On May 7th, “2013 Zhongshan Lighting Quality Upgrade Strategy Conference†was successfully held in Xiaolan, Zhongshan. The conference attracted more than 400 business leaders.
The conference was jointly sponsored by Gaogong LED, Zhongshan Semiconductor Lighting Industry Association and Zhongshan Semiconductor Lighting Industry Technology Alliance. Zhongshan Science and Technology Bureau, Zhongshan Xiaolan Town People's Government as support unit, Philips Lumileds, Mulinsen Lighting, Mingwei Electronics, Confucian Electronics, Star Alliance Lighting, LED Lighting Expo Center, etc. are sponsors. It covers various key elements of enterprises, governments, business associations, high-end media, and exhibition platforms of regional industrial clusters.
Hong Ji Lighting General Manager Du Jifang, Pinshang Lighting Chairman Hong Ziang, Guangyang Lighting General Manager Chen Shaozhong, Xiaobailong Lighting Chairman Wang Yunlong, Ou Man Technology Lighting General Manager Li Xiaoping, Minguang Lighting General Manager Guo Huaguo, Shanghai Luyuan Lighting Standing Vice President Luo Quanxing, Ward Lighting General Manager Cai Xianghu, Yuzhiyuan Solar Technology Chairman Lei Zongping, Zhongshan Starlight Alliance Investment Co., Ltd. Zeng Shuneng, Guangbohui Managing Director Guo Xiu, Kyushu City General Manager Zhang Liqiang, Zhongshan Semiconductor Lighting Industry The delegation of the Association, Tu Qiaoling, and the Secretary of the Zhongshan Lighting Association, Mr. Decheng, and other 400 guests attended the meeting.
Guo Jun, director of Sanxiong Aurora Lighting Market, said that high-quality businesses are recruited or cultivated. Enterprises will have different answers when choosing partners at different stages. But for companies that have already passed the whole process of the investment life cycle, the answer must be the latter, that is: high-quality partners are grown together with the company and cultivated.
Enterprises should consciously cultivate businesses. For example, every year, Sanxiong Aurora invites hundreds of dealers to do various trainings and go abroad to develop their vision, aiming to improve dealer sales and exchange experience. At the meeting, detailed explanations were made from the construction of team awareness to the expansion planning of the market where the dealers are located.
In contrast to the industry, at present, many companies open dealer conferences or apply old tricks, three points and one line: eating, playing, watching the factory. This approach may not be ineffective, but it is not a long-term solution for the development of modern enterprises. Enterprises and merchants are the upstream and downstream relationship of the supply chain. The mutual influence of each other in cooperation is mutual. Guo Jun believes that enterprises should take the initiative to undertake the training of the business, and gradually achieve the integration of ideas, the unification of ideas and the consistency of methods through training, and become a harmonious and integrated relationship. Only by maintaining this "ecological balance" for a long time can the two sides achieve mutual growth and development.
The conference was jointly sponsored by Gaogong LED, Zhongshan Semiconductor Lighting Industry Association and Zhongshan Semiconductor Lighting Industry Technology Alliance. Zhongshan Science and Technology Bureau, Zhongshan Xiaolan Town People's Government as support unit, Philips Lumileds, Mulinsen Lighting, Mingwei Electronics, Confucian Electronics, Star Alliance Lighting, LED Lighting Expo Center, etc. are sponsors. It covers various key elements of enterprises, governments, business associations, high-end media, and exhibition platforms of regional industrial clusters.
Hong Ji Lighting General Manager Du Jifang, Pinshang Lighting Chairman Hong Ziang, Guangyang Lighting General Manager Chen Shaozhong, Xiaobailong Lighting Chairman Wang Yunlong, Ou Man Technology Lighting General Manager Li Xiaoping, Minguang Lighting General Manager Guo Huaguo, Shanghai Luyuan Lighting Standing Vice President Luo Quanxing, Ward Lighting General Manager Cai Xianghu, Yuzhiyuan Solar Technology Chairman Lei Zongping, Zhongshan Starlight Alliance Investment Co., Ltd. Zeng Shuneng, Guangbohui Managing Director Guo Xiu, Kyushu City General Manager Zhang Liqiang, Zhongshan Semiconductor Lighting Industry The delegation of the Association, Tu Qiaoling, and the Secretary of the Zhongshan Lighting Association, Mr. Decheng, and other 400 guests attended the meeting.
Guo Jun, director of Sanxiong Aurora Lighting Market, said that high-quality businesses are recruited or cultivated. Enterprises will have different answers when choosing partners at different stages. But for companies that have already passed the whole process of the investment life cycle, the answer must be the latter, that is: high-quality partners are grown together with the company and cultivated.
Enterprises should consciously cultivate businesses. For example, every year, Sanxiong Aurora invites hundreds of dealers to do various trainings and go abroad to develop their vision, aiming to improve dealer sales and exchange experience. At the meeting, detailed explanations were made from the construction of team awareness to the expansion planning of the market where the dealers are located.
In contrast to the industry, at present, many companies open dealer conferences or apply old tricks, three points and one line: eating, playing, watching the factory. This approach may not be ineffective, but it is not a long-term solution for the development of modern enterprises. Enterprises and merchants are the upstream and downstream relationship of the supply chain. The mutual influence of each other in cooperation is mutual. Guo Jun believes that enterprises should take the initiative to undertake the training of the business, and gradually achieve the integration of ideas, the unification of ideas and the consistency of methods through training, and become a harmonious and integrated relationship. Only by maintaining this "ecological balance" for a long time can the two sides achieve mutual growth and development.
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