Analysis on the Export Strategy and Development of China's LED Lighting Enterprises
In the current economic stimulus policies of China, China has repeatedly listed light industry and optical lighting technology as key development industries, and supported the important lighting technology and standard innovation in policy, taxation, capital, and priority procurement of key projects. The dominant technology companies with independent intellectual property rights are strongly supported, and the technical fields of concern focus on LED lighting. Especially after more than 30 years of development, China's LED industry has initially formed a relatively complete industrial chain, the market development has gradually grown, and the application field has gradually expanded.
LED lighting industry development LED applications are divided into display and lighting two categories. A new type of illumination using light-emitting diodes (LEDs) as a light source is called semiconductor illumination, referred to as LED illumination. The industry dominated by semiconductor illumination is called the LED lighting industry. The LED lighting industry chain includes upstream raw materials, equipment (single chip) and epitaxial growth; midstream chip manufacturing; downstream packaging and product development, production and application; supporting industries including related equipment, accessories, materials, etc.
The upstream link has high technical content, large capital investment, large quality impact, high profit margin, LED luminous color and luminous efficiency are related to the materials and processes for making LED, and upstream accounts for about 70% of LED manufacturing cost, which is extremely important for the LED industry; It is a technology- and capital-intensive link. The chip is currently the most competitive part of patent competition. It has the characteristics of large investment intensity but slow effect. The downstream links include the development and production of LED packages and lamps, which are the most closely related links to the market. The relatively low content and low investment threshold are the largest and fastest growing areas in the LED industry.
At present, the global LED industry is distributed in a pyramid state. The United States, Europe, and Japan are at the top of the pyramid. The output value accounts for 60% to 65% of the world's total. Its technology, patents, and output value are ahead of other countries and regions. Taiwan and South Korea are in the middle of the pyramid, and the proportion of output value accounts for 30% to 35% of the world. The technology is slightly shorter and the production capacity is larger, but the added value of the products is slightly lower. At the low end are mainland China, Malaysia and other places, accounting for 3% to 6% of the world, the lower end of technology, lack of core patents, small scale, low production capacity and output value, but its rising rate is faster.
In 2009, China's semiconductor lighting industry generally fluctuated greatly. In the first quarter, affected by the 2008 international financial crisis, industrial development was slow, and export shrinkage became a prominent problem. A considerable number of enterprises had difficulties in operating or even closed down. From the second quarter onwards, with the advancement of China's “Ten Cities and Ten Thousand Cities†application demonstration project and the improvement of the domestic and international market situation, the LED industry began to rise steadily. In the second half of the year, the international and domestic real economy came out of the trough, showing the recovery momentum. At the same time, the situation of China's LED industry continues to improve, especially under the policy of the country's vigorous promotion of low-carbon economy model, LED lighting has become a hot industry.
Domestic LED lighting applications <br> <br> save energy and protect the environment, the development of green lighting products are the focus of the work of the early nineties from China's lighting industry has been active in the last century, therefore, when efficient LED appears, immediately It has attracted the attention of relevant domestic ministries. In June 2003, the Ministry of Science and Technology led the establishment of the “National Semiconductor Lighting Engineering Coordination Leading Groupâ€, which opened the curtain of the domestic LED lighting industry.
At the beginning of 2009, the Ministry of Science and Technology launched the pilot project of “Ten Cities and Ten Thousands†semiconductor lighting application engineering, which set off the climax of the development of domestic LED road lamps. In October 2009, in response to the development of domestic LED lighting, the National Development and Reform Commission and the Ministry of Housing and Construction and other six ministries and commissions issued the "LED lighting energy-saving industry development advice", clearing the development goals of China's LED lighting industry in 2015. The specific target is that the output value of the semiconductor lighting energy-saving industry will increase by 30% annually before 2015, of which functional lighting accounts for 20%, LCD backlights reach 50%, and landscape decorative lamp products account for more than 70%.
LED as a new type of light source, the technological progress in recent years is obvious to all. However, in the development of LED lighting products in China, many companies lack scientific attitudes, and there is no in-depth research. They simply imitate traditional products, product homogeneity is serious, products fail to meet technical requirements and requirements, and quality is unstable. It is also an indisputable fact that the products are brought to market and cause many unnecessary losses and negative effects.
LED has brought a revolution to the lighting industry. In the future, LED has become the mainstream in the field of lighting. As long as LED manufacturers strengthen their investment, establish a sound testing system, strengthen research, be brave in innovation, understand LED lighting characteristics, fully understand standards, understand the use of environmental lighting requirements, and understand user needs, we will be able to expand the enterprise with the development of LED lighting industry. Be strong and contribute to the future of China's lighting industry in the international lighting field.
China's LED lighting enterprise export strategy and development LED industry has experienced the purchase of devices, buy chips, buy epitaxial film, has initially achieved the independent production of epitaxial wafers and chips. According to the data compiled by China Industry Consulting Network, at present, there are more than 500,000 people engaged in the industry, more than 20 research institutes and more than 4,000 enterprises, including about 50 upstream enterprises and more than 1,000 packaging enterprises. There are more than 3,000 companies. In 2009, the total output value of China's LED industry reached 18.55 billion yuan, of which the packaging industry output value reached 1.25 billion yuan. China's LED exports account for a large share of the world market, especially in recent years, showing an increasing trend year by year. According to the survey, China has the absolute advantage of low raw material and labor prices, and is the main place for countries around the world to purchase LED products. At present, the countries that can compete with China's LED export volume are only the United States, Japan and other big countries. With the continuous expansion of the global LED promotion scope, the market competition is becoming increasingly hot. Represented by the Pearl River Delta, the Yangtze River Delta and other developed manufacturing regions, more and more enterprises are participating in the flood of LED export competition.
The decision-making and management of sales channels play an important role in the marketing mix. As a bridge and link between producers and consumers, a reasonable distribution channel ensures that products are delivered to target customers at the right time and at the right price, so developing an effective distribution channel strategy is significant.
In the current economic environment, China's foreign trade development strategy in the new era should be guided by the scientific concept of development, and completely change the traditional foreign trade development strategy with export earnings as the primary goal, from focusing on trade surplus to trade balance, focusing on trade. Turn to a trade-oriented strategic shift that increases productivity and promotes international competitiveness.
In short, with the increasing international competitiveness of China's LED lighting products, in the future, it should be more inclined to enhance the international competitiveness of products by improving the core competitiveness of the industry. While breaking through the core technologies of the industry, we must also recognize the imbalanced status of China's economic development regions and the resource endowment of unlimited supply of labor, vigorously develop labor-intensive LED lighting manufacturing enterprises, and continue to maintain China's international competitiveness in such products. Advantage.
LED lighting industry development LED applications are divided into display and lighting two categories. A new type of illumination using light-emitting diodes (LEDs) as a light source is called semiconductor illumination, referred to as LED illumination. The industry dominated by semiconductor illumination is called the LED lighting industry. The LED lighting industry chain includes upstream raw materials, equipment (single chip) and epitaxial growth; midstream chip manufacturing; downstream packaging and product development, production and application; supporting industries including related equipment, accessories, materials, etc.
The upstream link has high technical content, large capital investment, large quality impact, high profit margin, LED luminous color and luminous efficiency are related to the materials and processes for making LED, and upstream accounts for about 70% of LED manufacturing cost, which is extremely important for the LED industry; It is a technology- and capital-intensive link. The chip is currently the most competitive part of patent competition. It has the characteristics of large investment intensity but slow effect. The downstream links include the development and production of LED packages and lamps, which are the most closely related links to the market. The relatively low content and low investment threshold are the largest and fastest growing areas in the LED industry.
At present, the global LED industry is distributed in a pyramid state. The United States, Europe, and Japan are at the top of the pyramid. The output value accounts for 60% to 65% of the world's total. Its technology, patents, and output value are ahead of other countries and regions. Taiwan and South Korea are in the middle of the pyramid, and the proportion of output value accounts for 30% to 35% of the world. The technology is slightly shorter and the production capacity is larger, but the added value of the products is slightly lower. At the low end are mainland China, Malaysia and other places, accounting for 3% to 6% of the world, the lower end of technology, lack of core patents, small scale, low production capacity and output value, but its rising rate is faster.
In 2009, China's semiconductor lighting industry generally fluctuated greatly. In the first quarter, affected by the 2008 international financial crisis, industrial development was slow, and export shrinkage became a prominent problem. A considerable number of enterprises had difficulties in operating or even closed down. From the second quarter onwards, with the advancement of China's “Ten Cities and Ten Thousand Cities†application demonstration project and the improvement of the domestic and international market situation, the LED industry began to rise steadily. In the second half of the year, the international and domestic real economy came out of the trough, showing the recovery momentum. At the same time, the situation of China's LED industry continues to improve, especially under the policy of the country's vigorous promotion of low-carbon economy model, LED lighting has become a hot industry.
Domestic LED lighting applications <br> <br> save energy and protect the environment, the development of green lighting products are the focus of the work of the early nineties from China's lighting industry has been active in the last century, therefore, when efficient LED appears, immediately It has attracted the attention of relevant domestic ministries. In June 2003, the Ministry of Science and Technology led the establishment of the “National Semiconductor Lighting Engineering Coordination Leading Groupâ€, which opened the curtain of the domestic LED lighting industry.
At the beginning of 2009, the Ministry of Science and Technology launched the pilot project of “Ten Cities and Ten Thousands†semiconductor lighting application engineering, which set off the climax of the development of domestic LED road lamps. In October 2009, in response to the development of domestic LED lighting, the National Development and Reform Commission and the Ministry of Housing and Construction and other six ministries and commissions issued the "LED lighting energy-saving industry development advice", clearing the development goals of China's LED lighting industry in 2015. The specific target is that the output value of the semiconductor lighting energy-saving industry will increase by 30% annually before 2015, of which functional lighting accounts for 20%, LCD backlights reach 50%, and landscape decorative lamp products account for more than 70%.
LED as a new type of light source, the technological progress in recent years is obvious to all. However, in the development of LED lighting products in China, many companies lack scientific attitudes, and there is no in-depth research. They simply imitate traditional products, product homogeneity is serious, products fail to meet technical requirements and requirements, and quality is unstable. It is also an indisputable fact that the products are brought to market and cause many unnecessary losses and negative effects.
LED has brought a revolution to the lighting industry. In the future, LED has become the mainstream in the field of lighting. As long as LED manufacturers strengthen their investment, establish a sound testing system, strengthen research, be brave in innovation, understand LED lighting characteristics, fully understand standards, understand the use of environmental lighting requirements, and understand user needs, we will be able to expand the enterprise with the development of LED lighting industry. Be strong and contribute to the future of China's lighting industry in the international lighting field.
China's LED lighting enterprise export strategy and development LED industry has experienced the purchase of devices, buy chips, buy epitaxial film, has initially achieved the independent production of epitaxial wafers and chips. According to the data compiled by China Industry Consulting Network, at present, there are more than 500,000 people engaged in the industry, more than 20 research institutes and more than 4,000 enterprises, including about 50 upstream enterprises and more than 1,000 packaging enterprises. There are more than 3,000 companies. In 2009, the total output value of China's LED industry reached 18.55 billion yuan, of which the packaging industry output value reached 1.25 billion yuan. China's LED exports account for a large share of the world market, especially in recent years, showing an increasing trend year by year. According to the survey, China has the absolute advantage of low raw material and labor prices, and is the main place for countries around the world to purchase LED products. At present, the countries that can compete with China's LED export volume are only the United States, Japan and other big countries. With the continuous expansion of the global LED promotion scope, the market competition is becoming increasingly hot. Represented by the Pearl River Delta, the Yangtze River Delta and other developed manufacturing regions, more and more enterprises are participating in the flood of LED export competition.
The decision-making and management of sales channels play an important role in the marketing mix. As a bridge and link between producers and consumers, a reasonable distribution channel ensures that products are delivered to target customers at the right time and at the right price, so developing an effective distribution channel strategy is significant.
In the current economic environment, China's foreign trade development strategy in the new era should be guided by the scientific concept of development, and completely change the traditional foreign trade development strategy with export earnings as the primary goal, from focusing on trade surplus to trade balance, focusing on trade. Turn to a trade-oriented strategic shift that increases productivity and promotes international competitiveness.
In short, with the increasing international competitiveness of China's LED lighting products, in the future, it should be more inclined to enhance the international competitiveness of products by improving the core competitiveness of the industry. While breaking through the core technologies of the industry, we must also recognize the imbalanced status of China's economic development regions and the resource endowment of unlimited supply of labor, vigorously develop labor-intensive LED lighting manufacturing enterprises, and continue to maintain China's international competitiveness in such products. Advantage.
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