Big friends VR and Samsung enter the honeymoon VR machine trends brighter
Recently, Da Peng VR official sent a message, big friends VR executives visited South Korea's Samsung headquarters, Samsung Semiconductor business president and general manager Kinam Kim led a delegation.
The "intimate" relationship between Daping VR and Samsung is no longer a secret. Dafen VR not only used the Samsung AMOLED screen at the earliest stage, but is also the only virtual reality company in the country that has received Samsung AMOLED technology support.
AMOLED screen is of great value to VR
Mentioned that Big VR and Samsung's supply and demand on the AMOLED screen, have to say that the value of this screen in the field of VR. The delay in the VR device depends on four major factors: display delay, calculation delay, transmission delay, and sensor delay. Among them, the display screen is the most important factor of delay. Take OculusRift as an example, the total delay of OculusRift is 19.3ms, in which the screen display is delayed by 13.3ms, and the delay ratio accounts for 69%.
Compared to LCD screens, AMOLED screens are thinner, lighter, active, no-angle, high-definition, high-brightness, fast response, low power consumption, wide operating temperature range, strong shock resistance, low cost, and flexible display. Advantage. In fact, Oculus, HTC Vive and Sony all use AMOLED screens. According to relevant sources, Daydream Ready phones from Google Daydream oblige AMOLED screens, and Samsung AMOLED screens are the first choice.
According to Zhang Peng, chief tactics officer of Big Brother VR, the all-in-one experience will be better than the mobile phone, and it is more suitable to present the experience of mobile VR integrity. The life of the all-in-one is very long, and the one-time machine is also available for playing time is close to 3 hours. Predicting the Chinese market As of the second quarter of 2017, sales of VR-based all-in-one machines (including exports) will be around 1 million units, and the demand for AMOLED screens will increase significantly. Samsung's advantage in small and medium-sized AMOLED technology is even more in the world's leading position. VR's demand for it is no less than that of a smart phone! Its value is no shortage of words.
Big friends VR and Samsung LSI, Samsung Display and other departments of high-frequency interaction
Da Peng VR did not disclose too much information on this matter, but from a few hundred words of news can still find some of the two sides may have a clue of the intersection!
You can see the Samsung LSI logo in the background in the pictures of both parties bursting out in the big VR. The Samsung LSI Business Unit can be divided into three major business units: system LSI development room (CIS, DDI, PMIC, etc.), SoC development room (Mobile AP, BP, and LTE), and foundry business group. It is mainly responsible for Samsung chip R&D. . According to official VR official, the two sides conducted a strategic cooperation negotiation on the core Hardware part. It is not difficult to guess that Samsung’s plan to develop a VR dedicated chip has been carried out some time ago, and president and general manager of Samsung’s semiconductor business Dr. Kinam Kim (pictured third from right) visited Da Peng VR in March this year.
As we all know, Big Brother VR one machine is selected Samsung Exynos7420 processor, for media speculation, "is not digest S6 mobile phone chip inventory?" Question, Big VR gave a positive answer, is not very good to distinguish between digested inventory. In the mid-2015 mainstream chip, the Exynos 7420 is more stable than the Qualcomm 810 processor, and it is also the top chip in 2015. The world’s first 14nm FinFET process technology CPU is the high-level chip recommended by ARM. How to digest the inventory? From the market performance of the stable VR MFP shipments, Exynos7420 is undoubtedly the right choice. According to insiders of Da Peng, the content of the negotiations between the two parties also includes new VR chips. It looks like Samsung has already chosen its first partner!
Da Peng VR and Xiaomi visit Samsung in the same period with the same intention
According to Taiwan media reports, the demand for AMOLED panels was strong in the first quarter of this year, and shipments climbed to 87 million pieces, an increase of 63% year-on-year. Samsung's displays have acquired almost all of AMOLED's advantages in terms of technology, investment, and yield. Panel order.
According to industry analysts, from the AMOLED display point of view, not only VR product shipments are small, but only high-end flagship products use AMOLED as the display screen, and most VR products still use the LCD display. However, with Oculus, SONY and domestic VR VR, millet VR and other VR flagship products have adopted AMOLED, it is expected that more and more VR products will use AMOLED display in the future.
The most important goal of Samsung’s visit to Samsung is to further solve the supply problem of AMOLED screens. According to the latest news, the second batch production machine of Big Brother VR machine will be in Tmall, Suning and Jingdong on August 15th. Gome included Da Peng's VR official mall to sell online. According to relevant sources in the supply chain of the industry, Da Peng VR has received sufficient supply of Samsung AMOLED screens for the next two years.
In addition, Samsung intends to in-depth optimization of OLED screens, will be more adapted to VR needs. Under the influence of tight supply and technological optimization, Da Peng’s VR visited the Samsung headquarters at this time node, and its strategic layout intention has become very clear. Also this month, Lei Jun represented Xiaomi on his trip to South Korea and his goal is Samsung. According to Korean media reports, Lei Jun hopes to get Samsung AMOLED panel support and help Xiaomi further seize the Chinese smart phone market. Millet and big friends VR's strategic intentions coincide with each other, just in the Samsung AMOLED screen is so sought after, who can do it is unknown.
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