Pinghe Lighting City Li Daquan: Customer is the source (Figure)
Media: In order to let customers know more about professional lighting city, how can you briefly introduce the situation of Pinghe Lighting City?
Li Daquan: At the beginning of 2004, the Beijing professional lighting market, Shilihe Lighting City, invested heavily in the overall renovation and upgrading of the market, and opened the Pinghe Lighting City on the original basis. It will have a 7-year history of Pinghe Decoration City and a new development in 2004. The lighting of the city is reflected in the city, adding a new life force to the Tianjin lighting building materials industry.
Media: Group buying has become a trend for consumers to buy building materials. How do you view this phenomenon?
Li Daquan: By relying on group purchases, it is possible to organize members with the same purchase intention, make bulk purchases to manufacturers, convert the passive rights originally purchased into initiative rights, and change the weak position in consumer behavior, which not only maximizes cost savings. And occupy a relatively active position in the process of purchasing and service, can have higher security and enjoy better service.
Second, it can completely transform the weak position of consumers caused by market opacity and information asymmetry in traditional consumer behavior. By participating in the group purchase to learn more about the product specifications, performance, reasonable price range, and referring to the objective and fair evaluation of the product by the group purchase organizer and other purchasers, occupy an active position in the purchase and service process, and truly buy good quality and service. Good, reasonably priced, and satisfactory products, save time, worry, effort, and save money.
The current decoration group purchase is still a commercial behavior in a natural state. There is no good system to guarantee, so there will always be problems, but with the improvement of the legal system and the maturity of the market and the improvement of consumers' self-protection awareness, the group purchase behavior will also Towards standardization, the legitimate rights and interests of group purchase participants will also be protected to the utmost extent.
Media: At present, online marketing is being adopted by more and more businesses. How do you know about the marketing method of online marketing?
Li Daquan: Consumers are always the source of brand vitality. Only by focusing on consumers, having a deep insight into their consumer needs, communicating with them in the way that suits them best, and effectively passing on the value of their products, this is the most effective competition law. When the degree of competition in the market continues to escalate, the focus of competition is not only on the differentiation of product quality and service, but also on the level of emotional communication between the company and consumers. Therefore, how to communicate more closely with consumers and establish emotional mutual trust has become a weight for competitive competition.
The full play of network marketing enables enterprises to form a competitive advantage of speed, whether in information dissemination, consumer communication, product value chain circulation, market information feedback, through the operation of an effective network platform, greatly enhance the competitiveness of enterprises. Whether it is to meet customer needs through the network at any time, or to realize the consumer's inner dream through the network, an online marketing model is emerging: its success is deeply insighting the psychological needs of consumers and fully satisfying the potential needs of consumers. . In the seamless communication with consumers, enhance the trust of enterprises, brands and products, and finally win the recognition of consumers.
Media: At present, many consumers still have some misunderstandings about purchasing lamps. Do you offer some suggestions to consumers who need to buy lamps?
Li Daquan: The lamp is now not only to meet the needs of life, but also an important means of beautifying the living room and mediating the atmosphere. Identification from the appearance of the luminaire: marking of the luminaire, identification from protection against electric shock; identification of the structure of the luminaire; identification from accessories used on the luminaire.
Whether the specifications of the pendant of the crystal lamp are uniform is significant. The reason why the crystal lamp can shine brightly and dazzlingly, showing the gorgeous and noble temperament, all relying on a string of pendants. If the layers of the pendants are different in size, it will affect the overall beauty of the crystal lamp. Show. Some of the holes in the imitation crystal chandelier pendants are not standard, or there are sharp edges, wear, and different sizes, which not only affects the appearance, but also is very easy to crack. If the pendant of the crystal chandelier falls from the ceiling, it will be against the family. Security poses a threat. Now, the crystal lamps on the market generally start at 1,000 yuan. The origin and purity of the crystal is the main factor causing the price difference. Crystal is actually a kind of glass. It is a kind of purified product, and the price varies according to the level of lead content. Therefore, when buying crystal lamps, consumers must carefully identify the crystals with good quality through the crispness and transparency of the crystal. The sales staff in my city are all professional employees in the lighting market. When consumers buy products, they will make different suggestions according to different needs, and help consumers choose appropriate lighting products from the perspective of energy and beautification.
Media: Compared with other decorative materials, the competition in the lighting market is quite different. What do you think about the current development of the lighting market?
Li Daquan: Lamps and building materials are two very important categories in the home industry. Competition is inevitable, but it is not in conflict. I personally think that investing in a lighting market must rely on time, location, and people. Whether it is investors in the market or merchants entering the market, the first consideration is the geographical location. From the geographical location of Tianjin, it is located in Hedong District. A professional lighting market, a project supported by the government department, there are more than 30 bus lines in front of the mall, connecting the six districts of the city. In addition, the market is also opposite to the “temporary railway station†to many provinces and cities in the country. .
It is predicted that by 2010, the investment in reconstruction and development around Tianjin Haihe will total 105 billion yuan, and the urban construction project is very large, involving an area of ​​212 square kilometers around the Haihe River. In addition, the total amount of demolition will exceed 7 million square meters. In addition, large-scale urban construction projects such as the construction of Tianjin Olympic venues and their supporting facilities, the renovation of old urban areas, the construction of Binhai New Area, and the construction of urban lighting projects are under preparation and construction. The demand for lamps and related products is huge. So I think there is potential development in the future of the Tianjin lighting market.
Media: Thank you, Mr. Li for accepting our interview.![]()
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Li Daquan: At the beginning of 2004, the Beijing professional lighting market, Shilihe Lighting City, invested heavily in the overall renovation and upgrading of the market, and opened the Pinghe Lighting City on the original basis. It will have a 7-year history of Pinghe Decoration City and a new development in 2004. The lighting of the city is reflected in the city, adding a new life force to the Tianjin lighting building materials industry.
Media: Group buying has become a trend for consumers to buy building materials. How do you view this phenomenon?
Li Daquan: By relying on group purchases, it is possible to organize members with the same purchase intention, make bulk purchases to manufacturers, convert the passive rights originally purchased into initiative rights, and change the weak position in consumer behavior, which not only maximizes cost savings. And occupy a relatively active position in the process of purchasing and service, can have higher security and enjoy better service.
Second, it can completely transform the weak position of consumers caused by market opacity and information asymmetry in traditional consumer behavior. By participating in the group purchase to learn more about the product specifications, performance, reasonable price range, and referring to the objective and fair evaluation of the product by the group purchase organizer and other purchasers, occupy an active position in the purchase and service process, and truly buy good quality and service. Good, reasonably priced, and satisfactory products, save time, worry, effort, and save money.
The current decoration group purchase is still a commercial behavior in a natural state. There is no good system to guarantee, so there will always be problems, but with the improvement of the legal system and the maturity of the market and the improvement of consumers' self-protection awareness, the group purchase behavior will also Towards standardization, the legitimate rights and interests of group purchase participants will also be protected to the utmost extent.
Media: At present, online marketing is being adopted by more and more businesses. How do you know about the marketing method of online marketing?
Li Daquan: Consumers are always the source of brand vitality. Only by focusing on consumers, having a deep insight into their consumer needs, communicating with them in the way that suits them best, and effectively passing on the value of their products, this is the most effective competition law. When the degree of competition in the market continues to escalate, the focus of competition is not only on the differentiation of product quality and service, but also on the level of emotional communication between the company and consumers. Therefore, how to communicate more closely with consumers and establish emotional mutual trust has become a weight for competitive competition.
The full play of network marketing enables enterprises to form a competitive advantage of speed, whether in information dissemination, consumer communication, product value chain circulation, market information feedback, through the operation of an effective network platform, greatly enhance the competitiveness of enterprises. Whether it is to meet customer needs through the network at any time, or to realize the consumer's inner dream through the network, an online marketing model is emerging: its success is deeply insighting the psychological needs of consumers and fully satisfying the potential needs of consumers. . In the seamless communication with consumers, enhance the trust of enterprises, brands and products, and finally win the recognition of consumers.
Media: At present, many consumers still have some misunderstandings about purchasing lamps. Do you offer some suggestions to consumers who need to buy lamps?
Li Daquan: The lamp is now not only to meet the needs of life, but also an important means of beautifying the living room and mediating the atmosphere. Identification from the appearance of the luminaire: marking of the luminaire, identification from protection against electric shock; identification of the structure of the luminaire; identification from accessories used on the luminaire.
Whether the specifications of the pendant of the crystal lamp are uniform is significant. The reason why the crystal lamp can shine brightly and dazzlingly, showing the gorgeous and noble temperament, all relying on a string of pendants. If the layers of the pendants are different in size, it will affect the overall beauty of the crystal lamp. Show. Some of the holes in the imitation crystal chandelier pendants are not standard, or there are sharp edges, wear, and different sizes, which not only affects the appearance, but also is very easy to crack. If the pendant of the crystal chandelier falls from the ceiling, it will be against the family. Security poses a threat. Now, the crystal lamps on the market generally start at 1,000 yuan. The origin and purity of the crystal is the main factor causing the price difference. Crystal is actually a kind of glass. It is a kind of purified product, and the price varies according to the level of lead content. Therefore, when buying crystal lamps, consumers must carefully identify the crystals with good quality through the crispness and transparency of the crystal. The sales staff in my city are all professional employees in the lighting market. When consumers buy products, they will make different suggestions according to different needs, and help consumers choose appropriate lighting products from the perspective of energy and beautification.
Media: Compared with other decorative materials, the competition in the lighting market is quite different. What do you think about the current development of the lighting market?
Li Daquan: Lamps and building materials are two very important categories in the home industry. Competition is inevitable, but it is not in conflict. I personally think that investing in a lighting market must rely on time, location, and people. Whether it is investors in the market or merchants entering the market, the first consideration is the geographical location. From the geographical location of Tianjin, it is located in Hedong District. A professional lighting market, a project supported by the government department, there are more than 30 bus lines in front of the mall, connecting the six districts of the city. In addition, the market is also opposite to the “temporary railway station†to many provinces and cities in the country. .
It is predicted that by 2010, the investment in reconstruction and development around Tianjin Haihe will total 105 billion yuan, and the urban construction project is very large, involving an area of ​​212 square kilometers around the Haihe River. In addition, the total amount of demolition will exceed 7 million square meters. In addition, large-scale urban construction projects such as the construction of Tianjin Olympic venues and their supporting facilities, the renovation of old urban areas, the construction of Binhai New Area, and the construction of urban lighting projects are under preparation and construction. The demand for lamps and related products is huge. So I think there is potential development in the future of the Tianjin lighting market.
Media: Thank you, Mr. Li for accepting our interview.
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