TCL drags 15 million shipments this year

It is reported that there are only three companies in the global TV sales target of 15 million units in 2012, namely Samsung, LG and TCL. Before that, sales of TCL flat panel TVs have surpassed Japanese companies such as Panasonic, Sharp and Toshiba. It can be said that the development of TCL this year is very good.

Li Jixiang, deputy chairman of Zhongkang analysis pointed out that China’s color TV industry has formed a brand new “wild goose pattern” with 15 million units as the first echelon, 10 million units, and 7 million units as the second and third echelons. TCL is in the Yanyu position. This breakthrough of 15 million units indicates that TCL has reached the first camp of the global color TV industry and is expected to hit the world's top three.

According to DisplaySearch data, sales of TCL flat-panel TVs in the first half of this year have surpassed Matsushita and Sharp, and have reached the top five globally. In the third quarter, TCL overtook Toshiba, quickly rose to the fourth place in the world, and continued to maintain the first place in China's LCD TV market with a market share of 18.7%. This time, it broke the 15 million mark again and achieved global sales hops in 2012.

According to Liang Qichun, assistant president of the TCL Group and general manager of the brand management center, TCL was able to achieve a new breakthrough of 15 million units, which is in parallel with its strategic heights, ability to accumulate innovation, enhance brand strength, deepen international distribution, and expand sales channels. The result of systematic operation. As early as April of this year, TCL took the lead in the industry to release its corporate cloud strategy. In September, TCL took the lead in the dual-core upgrade of smart cloud TV and continued to maintain its technological innovation advantage. There are also many achievements in terminal channels, international distribution, and brand building.

It is understood that TCL Group's brand value of 58.326 billion yuan, reelection of China's TV manufacturing industry, ranked first in China's top 100 brands, continue to maintain the industry leader. In recent days, TCL has become the chief strategic partner of Hollywood's giant "Cloud Map" and has been on the list of "Global Competitive Brand China Top 10" for three consecutive years.

Liang Qichun said that in the future, TCL will continue to deepen the global market layout, seek more technological innovations and product breakthroughs, and further speed up the construction of the upstream and downstream industrial chain. At the same time, TCL will continue to inject young, fashionable and international TCL brands. Its value orientation and new vitality will make TCL a truly international brand and a world-class company.

According to Bai Weimin, vice president and secretary-general of the China Electronics Video Industry Association, as an industry leader, TCL is expected to continue to consolidate and play the head-on geese effect, lead the Chinese color TV industry to comprehensively enhance its global competitiveness, and create a true global color TV industry “China era".