Internet companies are involved in smart TVs and do not expect to use hardware to make money. Instead, they must use their advantages in content and applications. As the value of smart TV industry stands out, not only color TV companies, but also Internet companies, operators and other companies are all interested in it. The needs of the people began fierce competition and the market became alive and well for a time. For a time, the smart TV market was surging. IT companies such as Xiaomi, Leshi, and Iqiyi began to enter the cross-border industry. Domestic TV giants such as Hisense, Haier, TCL, Skyworth and other TV giants have accelerated the pace of television intelligentization. Samsung, LG, Philips, Panasonic and other foreign TV manufacturers have introduced a variety of models. The products of smart TVs and TV boxes have low prices for alternative products, and the competition in the smart TV market has become increasingly fierce.

The direction of intelligence has become the choice of most Chinese companies, and the direction of the new display technology is the choice of South Korea's Hutchison Samsung and LG. Japanese companies can generally be classified as the latter.

The data shows that in 2014, the sales volume of TVs in the domestic market was negative. This year's situation is still not optimistic, and the performance of various companies has generally declined. After years of high growth, the large-scale development of the color TV industry hit the ceiling of the market. Not only that, but worse news came that the traditional TV operating rate dropped below 30%. Smart phones such as mobile phones and PADs gradually erode the market. Many young people have formed a habit of immersing themselves in small screens. It is as if the family is sitting around enjoying the scene of watching TV.

Faced with such heavy pressure, color TV industry is still lacking in anger. Not only the stock price of listed companies has risen, but also the influx of capital and companies from all quarters, the trend of smart TV is heating up. In terms of audiovisual aspects, compared to traditional TVs, smart TVs provide live TV programs and support online video content on demand. The autonomy of viewers increases. Compared with small screens such as mobile phones and PADs, smart TVs have a large screen and are better for viewers. Get more relaxed and exciting audio-visual enjoyment. This fundamentally reversed the situation of the loss of the audience, allowing the television to return to the video to play at home.

In recent years, China’s color TV companies have devoted most of their energy to intelligence, but five years later, smart TVs have not seen breakthrough innovations, many innovations still remain at the micro level of innovation, and people’s ways of watching TV are not Subversive changes have taken place. On the contrary, people watching TV are still decreasing. This shows that the impact of TV on mobile Internet products such as mobile phones, tablets, notebooks, smart watches, and smart glasses continues.

Where is the future of television?

The future of television must be an intelligent OLED TV, no doubt. What Chinese companies need to think about now is how they will not be left behind by foreign companies in the coming OLED era. The reason why people are optimistic about OLED is not because it can be made thinner, but because OLEDs can achieve curling and even folding. Greatly expand the physical form of television, which greatly expands the TV market itself and achieves a geometric-scale expansion of the TV market. Faced with this situation, the arrival of OLEDs is faster than expected. By 2018, large-screen intelligent OLED TVs will enter consumer homes on a large scale.