Letv join hands with fairy king Zheng Yuanjie to create children's channel IP content
With the advent of online dramas, major internet companies that are very concerned about content have begun to cooperate with outstanding IP writers in the industry. LeTV has joined hands with the fairy tale king Zheng Yuanjie and bought the copyright of Pipiru's “Pipiru Gives You 100 Lifeâ€. And reached a cooperation to continue to create children's film and television content.
Remember those stories that once accompanied your childhood and now you can clearly remember what has become a classic? The King of Fairy Tales, Shuk and Beta, Pipiru and Roussi, Rubik's Cube...
He had repaired airplanes, worked as a worker and defeated Mo Yan. He was once the top ten outstanding young man in Beijing... His literary and fairy tale works are deeply rooted in people’s hearts. His fairy tales have more than 300 million loyal readers, accompanied and influenced. For the growth of four generations, he is Zheng Yuanjie, the father of Chinese contemporary fairy tales.
On April 19th, LeTV's official Weibo and CEO Gao Fei announced Weibo’s invitation to Zheng Yuanjie to recreate the appearance of children.
On the afternoon of April 21st, the "LE Painting Wonderful King Returns" conference was held in Beijing. At the press conference, LeTV Video and the fairy tale king Zheng Yuanjie officially entered into cooperation -- one of the Pipilu IPs, "Pipyru Gives You 100 Life," was exclusively licensed to LeTV Animation.
Gao Fei, President of LeTV Video, stated that in the future, LeTV Animation will focus on the in-depth development of Pipiru IP and make full use of the “four modernization†(ie, fragmentation, diversification, persistence, and globalization) operating rules of animation IP to create it. Guo Man's most classic image formally moves forward from the middle and lower reaches of the animation industry chain and will quickly grow into the country's first brand. Backed by music as the ecology, combined with the status quo of global animation, LeTV Animation will operate with a global mindset, highly integrated with the new media and animation industry, and try to open up a new ecosystem of Chinese animation IP internationalization.
LeTV Animation has officially started the animation project with Korean animation group ICONIX. According to Guo Guangya, general manager of LeTV Animation Division, besides the exquisite picture quality, the anime picture of “Pipyue Gives You 100 Life†will also incorporate a large number of Chinese elements, such as Chinese characteristics architecture, special food, traditional paper-cut culture, and nostalgia. Elements, etc., will also increase the combination of technological elements and the times. LeTV Animation will create a Guoman 3D benchmark boutique.
It is understood that "Pipiru will send you 110 life" will be made into a set of 5 minutes, each episode tells a safe story. And continue to deepen the IP's persistent operation. In addition to animation production, peripherals to do, toys, games, animation series of big movies will be involved.
According to reports, after the “Pipyue Sends You 100 Lives†animation production, it will be stationed in LeSpe Ecosystem and other new media, and then it will feed back to various TV stations across the country and select excellent publishing partners to export to the world. Cut into the global animation market.
Egg
Teacher Zheng Yuanjie is very low-key, wearing a cap and dark eyes, and the unobstructed mouth always rises. It is filled with a smile. After Zheng Yuanjie’s teacher comes to power, he seriously asks what “long tail†and “IP†mean. The play described himself as a long-tailed writer. He described his childhood experience of various accidents. He attached great importance to the establishment of safety awareness, especially for the cultivation of children's awareness of safety protection. This was also the reason why Pippi was born. Lu is sending you 100 life. This textbook works.
The book not only contains self-protection content such as earthquake self-help, medical common sense, life accidents and sexuality, but also includes multidimensional content such as healthy diet, daily life tips, and cyber security. He believes that keeping children's curiosity is more important than giving.
Zheng Yaqi had been playing live broadcasts before the launch of the conference. He inherited the humorous cells of Zheng Yuanjie’s teacher. After he took office, he also extolled the excavation of his own facial value. According to him, the reason why the company's brand has not been authorized for more than a decade is that there is no complete commercial operation model in the field of animation in China. This time, the cooperation with LeTV Video was successful, and he was impressed with the high clicks of LeTV. Profit model. Rely on a powerful production team to produce high-quality content, more extensive promotion, a good story, tell a good story, so that children like it is the most successful thing!
Remember those stories that once accompanied your childhood and now you can clearly remember what has become a classic? The King of Fairy Tales, Shuk and Beta, Pipiru and Roussi, Rubik's Cube...
He had repaired airplanes, worked as a worker and defeated Mo Yan. He was once the top ten outstanding young man in Beijing... His literary and fairy tale works are deeply rooted in people’s hearts. His fairy tales have more than 300 million loyal readers, accompanied and influenced. For the growth of four generations, he is Zheng Yuanjie, the father of Chinese contemporary fairy tales.
On April 19th, LeTV's official Weibo and CEO Gao Fei announced Weibo’s invitation to Zheng Yuanjie to recreate the appearance of children.
On the afternoon of April 21st, the "LE Painting Wonderful King Returns" conference was held in Beijing. At the press conference, LeTV Video and the fairy tale king Zheng Yuanjie officially entered into cooperation -- one of the Pipilu IPs, "Pipyru Gives You 100 Life," was exclusively licensed to LeTV Animation.
Pictured: LeTV Video President Gao Fei
Gao Fei, President of LeTV Video, stated that in the future, LeTV Animation will focus on the in-depth development of Pipiru IP and make full use of the “four modernization†(ie, fragmentation, diversification, persistence, and globalization) operating rules of animation IP to create it. Guo Man's most classic image formally moves forward from the middle and lower reaches of the animation industry chain and will quickly grow into the country's first brand. Backed by music as the ecology, combined with the status quo of global animation, LeTV Animation will operate with a global mindset, highly integrated with the new media and animation industry, and try to open up a new ecosystem of Chinese animation IP internationalization.
Pictured: Le Guang, general manager of animation business Guo Guangya
LeTV Animation has officially started the animation project with Korean animation group ICONIX. According to Guo Guangya, general manager of LeTV Animation Division, besides the exquisite picture quality, the anime picture of “Pipyue Gives You 100 Life†will also incorporate a large number of Chinese elements, such as Chinese characteristics architecture, special food, traditional paper-cut culture, and nostalgia. Elements, etc., will also increase the combination of technological elements and the times. LeTV Animation will create a Guoman 3D benchmark boutique.
Pictured: Music as 7 screen terminal
It is understood that "Pipiru will send you 110 life" will be made into a set of 5 minutes, each episode tells a safe story. And continue to deepen the IP's persistent operation. In addition to animation production, peripherals to do, toys, games, animation series of big movies will be involved.
According to reports, after the “Pipyue Sends You 100 Lives†animation production, it will be stationed in LeSpe Ecosystem and other new media, and then it will feed back to various TV stations across the country and select excellent publishing partners to export to the world. Cut into the global animation market.
Egg
Pictured: Fairy King Zheng Yuanjie
Pictured: CEO of Beijing Pipilu General Mobility Culture Technology Co., Ltd. Zheng Yaqi
Teacher Zheng Yuanjie is very low-key, wearing a cap and dark eyes, and the unobstructed mouth always rises. It is filled with a smile. After Zheng Yuanjie’s teacher comes to power, he seriously asks what “long tail†and “IP†mean. The play described himself as a long-tailed writer. He described his childhood experience of various accidents. He attached great importance to the establishment of safety awareness, especially for the cultivation of children's awareness of safety protection. This was also the reason why Pippi was born. Lu is sending you 100 life. This textbook works.
The book not only contains self-protection content such as earthquake self-help, medical common sense, life accidents and sexuality, but also includes multidimensional content such as healthy diet, daily life tips, and cyber security. He believes that keeping children's curiosity is more important than giving.
Zheng Yaqi had been playing live broadcasts before the launch of the conference. He inherited the humorous cells of Zheng Yuanjie’s teacher. After he took office, he also extolled the excavation of his own facial value. According to him, the reason why the company's brand has not been authorized for more than a decade is that there is no complete commercial operation model in the field of animation in China. This time, the cooperation with LeTV Video was successful, and he was impressed with the high clicks of LeTV. Profit model. Rely on a powerful production team to produce high-quality content, more extensive promotion, a good story, tell a good story, so that children like it is the most successful thing!
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