Attention! LED lights are sold on the Amazon platform and subject to platform review!
What is the hottest product before Christmas?
Christmas tree!
What is more fire than a Christmas tree?
LED light string.
One buys two Christmas trees, each of which requires multiple Christmas lights to decorate, not to mention the lights in the courtyard, under the eaves and even on the roof.
But unfortunately, because LED light strings (and other similar products used to decorate Christmas and live) need to be connected to the power supply, the product is not qualified to cause fires, endangering people's lives and property safety. In the case, before the Christmas season, the Amazon platform always conducts a carpet-style inspection of Christmas-like products. It is found that sellers who sell similar products often receive the following email:
Hello from Amazon.
We are writing to let you know that the following detail pages have been removed from our catalog:
ASIN: BXXXXXXXX, SKU: WXXXX, Title: "XXXXXXXXXXXX"
This product has been identified as a Holiday/seasonal light. Amazon approval is required to list these products. For instructions on how to request approval to sell these products, please refer to the following help
Page:https://sellercentral.amazon.com/gp/help/help.html/ref=ag_202137960_cont_200164330? Ie=UTF8&itemID=202137960
For more information on our policies, search on “Restricted Products†and “Listing Restrictions†in Seller Help.
**Action Required: Within 48 hours of this notice, please review your listings and close, delete or archive any listings that do not comply with our policies.
Failure to comply may result in the removal of your selling privileges.
We appreciate your cooperation and thank you for selling on Amazon.com.
Amazon pointed out in the notification email that similar to the holiday/season lighting products, the publication needs to be approved by the platform. Therefore, the seller needs to remove or close the related listing within 48 hours, otherwise the sales permission may be removed by Amazon. .
Many sellers may have questions: LED products are a category that does not require platform auditing?
Yes, for most LED products, there is no need for platform auditing. However, for LED products in Christmas decoration, it is indeed necessary to review the platform. The specific reasons have already been mentioned above.
If the seller wants to go through the platform audit, the specific review and request can be inquired according to the tips in the above email. In short, the focus of the audit is: Does your product have UL588 certification?
The specific UL588 certification content, the seller needs to search for it, or confirm with your supplier. What I want to say is that most of the LED string products currently on the market do not have this certification.
So why are so many sellers selling?
The reason is simple. Most sellers do not use the three words that have the most traffic but are most likely to cause system screening during the actual release of the product: Decoration, Holiday and Christmas. If your product is a Christmas-style string of lights and related products (such as a decorative ball that can be illuminated on a Christmas tree and a Santa Claus, ribbon, etc.), once you use these three words in your Listing, you The listing is very likely to be searched by the system, and then, the email will be received as above.
What if you want to sell such products?
First, avoid the three words of Decoration, Holiday and Christmas;
Second, inventory small batches of multiple batches of restocking into the warehouse (in order to avoid out of stock in the peak season, you can send the goods to the US local warehouse in advance, according to the sales situation in batches into the warehouse);
Third, if it is a local tyrant, you can do certification, and the cost may have to be tripled.
Nanning Ousibang Information Technology Co., Ltd. , https://www.ousibangvape.com