Does Apple AR change the way you see the world on a large scale?
On September 1st, the "Time" website published an article introducing developers using Apple's ARKit tools to develop a variety of augmented reality applications, revealing that Apple has brought you a plan to experience a new way of experiencing the world. The article stated that both Apple and Google have a very favorable position in the field of augmented reality based on smart phones, and each has its own advantages.
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When Ralph Bishop opened a text message on his iPhone, he did not see ordinary photos or video messages. In contrast, the virtual arrow brings in instructions - from the sender's signals that recommend a virtual treasure hunt game. Bishop was able to see the trail when the camera's camera viewfinder searched the area. He followed the secret passage into the room on the other side of the ladder, where he was waiting for a message saying "Good luck!" (Good luck!).
Bishop, the GIPHY design director, is showing how the new application of this popular photo sharing platform works. The application, called GIPHY World, will use Apple's ARKit augmented reality platform to make GIFs (a popular online image format) look real-world when viewed through a mobile phone camera. ARKit will be launched this fall with Apple’s next-generation iOS operating system for the iPhone and iPad. It is a set of tools designed to help developers build augmented reality experiences.
Augmented reality refers to the use of your phone camera software to create illusions that objects and even utopian creatures are separated from you by being able to interact with physical objects or spaces around you. It is through this technology that the popular mobile game Pokemon Go enables virtual wizards to appear on the sidewalks or your back garden; Snapchat can add trendy masks to your selfies. However, so far, in addition to the popular application of Pokémon Go, which has caused widespread popular pursuits, developers and technology companies have not been able to widely push this technology to the public.
Apple ARKit Project
That's why ARKit's launch is attracting attention. Why is it considered to be a reason for the success or failure of AR? With Apple's support and instant access to countless iPhones and iPads around the world, AR is expected to finally burst. Apple CEO Tim Cook told The Independent in February that augmented reality will change the way we interact with technology. "I see it as a good idea like a smartphone." As ARKit-based applications will launch with the iOS 11 system in a few weeks, Cook's comments will be closely examined.
Developers have been receiving ARKit for several weeks, during which dozens of demos have surfaced. For example, IKEA plans to launch a new augmented reality app called "IKEA Place" to let you place virtual furniture at home and see how it looks. The application's user interface is different from ordinary retail applications. It uses Snapchat-style camera viewfinder to track your position in the room, and then can accurately place furniture. IKEA has been experimenting with Augmented Reality technology since 2013, but from the perspective of its new applications, its products have become more complex. Its new application is not to place a static sofa against the wall, but to let you see what the sofa will become when it unfolds into a bed. You can look at the furniture from any angle, even when you temporarily leave your camera out of the scene.
Apple's ARKit project has attracted developers who would not have been involved in augmented reality. Asher Vollmer, the creator of the popular puzzle game Threes, is also developing an app that allows users to arrange rooms digitally. Walmer posted a short video about the technology on the Internet, showing how to put real size 3D chairs, sofas, tables, and fireplaces in a room.
He told Time magazine that he plans to expand the demonstration into a complete application and is negotiating with the furniture company. Walmer has a background in the development of mobile games, but he said he would consider using ARKit to develop other augmented reality applications. "I'm fascinated by the field now," he said. "It's still in a very early stage and we have to wait and see."
Development challenges
One of the biggest challenges for developers is wondering how to design truly useful AR applications, rather than just making gimmicks in veiled novelties. Because of this, Laan Labs, developer of face swap application Face Swap Live, has been using the Internet as a testbed for hatching ideas.
Jason Laan, a partner at Laan Labs, said that the company’s demo video shows how ARKit can turn the iPhone into a virtual tape measure. The video is broadcast to the YouTube platform through the Twitter account MadeWithARKit, which is currently the company’s highest viewing volume. A demo video. The company is developing an ARKit-driven application that can measure any item, from the furniture's specifications to the diagonal length of the mural, and you just need to wave your iPhone camera on the item.
Given the inherent entertainment nature of augmented reality, video games have naturally become a hot area of ​​application for this technology. The game manufacturer Climax Studios plans to launch a 3D jigsaw puzzle named Arise that will project a floating land full of ruins. The player's task is to ensure that the game character can explore the area by connecting gaps. To do this, you need to turn your iPhone or iPad until the half circle on the map is aligned. This task requires viewing the scene from all angles.
The game studio Next Games collaborated with entertainment giant AMC to create the AR game "The Walking Dead: Our World". In the demo, a creature of size is crawled out of a sewer deck that is virtually stacked a few steps away. Fans' favorite character "Mokonne" is very realistic. When she appears, she will even blink at you as you approach her.
Apple and Google dominate
Apple is not the only company that provides tools to help developers develop augmented reality applications. Alternatives such as EasyAR, Wikitude, and Kudan have been available for several years. But developers think Apple's solution makes it easier to create an engaging experience because its tools are part of the iPhone's core operating system.
Barry O'Neill, CEO of Touch Press, explained that since ARKit is embedded in iOS, the application runs more smoothly because there is no additional image processing layer. His company is building an augmented reality application based on the very famous children's book "The Very Hungry Caterpillar" by Eric Carle.
According to O'Neill, one of the key issues that ARKit solves is that virtual objects are stably located where they are, and there is no tendency to skew. "Those things can help create incredible results," he said. "This is a very important part of the augmented reality experience."
From the application's demo experience, it is true: When the caterpillar moves to O'Neill during the demonstration, it looks like it really moves on the carpet. As you approach the caterpillar, its face changes as your shadow moves—another case in which ARKit makes these things lifelike.
Apple is not the first, and it will never be the last big technology company to bet on augmented reality. Since the release of the deep-sensing system for mobile phones in 2014, Google has been encouraging device manufacturers and application developers to ponder how AR technology should be applied to smart phones. Today, Google also released ARCore to target Apple's ARKit. The software development kit is intended to help developers push their AR applications to all Android phones, including those that do not support Tango. Microsoft is developing the HoloLens helmet while also working with its PC partners to create “real world†devices. Obviously, the company also believes there is great potential for augmented reality in the future.
However, given that smartphones have become an integral part of our daily lives, augmented reality based on smartphones is expected to become an outbreak, and both Apple and Google have obvious advantages.
On the one hand, it is easier for developers to develop applications that are compatible with most iPhone models because iPhone models are much less than Android phones. "This is not a question of penetration, but of vertical integration," said Tuong Nguyen, chief research analyst at consumer research firm Gartner Inc., who pointed out that "ARKit is internally developed by Apple and is aimed at Apple's hardware. optimization."
On the other hand, Android phones supporting Tango are equipped with better hardware that provides an AR experience. Both Asnex Zenfone AR and Lenovo Phab 2 Pro phones supporting Tango include depth-sensing hardware that can draw 3D space. The iPhone does not have such components and rely on its standard camera to provide AR experience.
Before more people started to use it, it was unpredictable whether Apple or Google would dominate the technology that was still in its early stages of development. The above trial applications are all presented in ideal scenarios with adequate space and good lighting conditions, and it is unclear what they will look like in a less than ideal environment.
One thing is certain: Many apps that use the iPhone camera to create a new world in the real world will soon be on the App Store. "Because of Apple, ARKit is very excited for a large number of developers." Shi Yan said, "That's important because they are the people who are making innovations." In other words, the success of ARKit will depend on the developers. What kind of product can be used to make it. If there is any inspiration from these early applications, it is that the developers' works will certainly be attractive. (Lebang)
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