DC and Man Wei fighting for a century, who can outperform the VR business?

DC and Marvel's birth can be said to be very different. The former was in the era of Nicholson's (1934), and he was known as the "National Joint Publishing Company." Five years later, Martin Gu Siman created the first publication of the "Come in Time" comic book, "Marvel Comics". The two entertainment giants began their war. Their rise and fall also acted like a dramatic rotation.

In the 1950s, the American comic industry was strongly resisted by the criticism of public opinion. The sharp decline in magazine sales caused Guzman to close the studio and cut off the distribution channel. Only Stan Lee left a small office. The room, Marvel at the time can only rely on DC to preserve the few remaining works.

After the gradual revival of the comic industry, the situation has undergone a 180° shift. Marvel has become the real leader in the market, and DC was on the verge of bankruptcy in the 1980s. The company even wanted to make a living by selling the right to use the role, but it was willing to There are almost no money people.

By 2008, DC and Marvel had already occupied 80% of the US comics market. The expansion of the multi-role movie universe series began. With the comics, movies, and games, the businesses of the two companies can be said to It is a relative battle, and the vr technology that has risen in the past two years has naturally become one of their targets for landfall.

Thanks to Warner, DC's VR game seems to be even better

When it comes to DC and Marvel, they have to talk about the two giants behind them - Warner and Disney, in the way of advancing into the game industry, Warner obviously want to go a little smoother.

Warner Game's fortune is inseparable from the word "acquisition." In the nearly 30 years since the establishment of the interactive entertainment department, Monolith Productions, SCi Entertainment (Eidos), and Rocksteady Studios have all been collected. In the same period, the company also continued to strengthen its independent research and development capabilities, such as the collection of Snowblind Studios and the WB Games studio founded by Seattle.

Eidos won this Square ACE Enix, a powerful ally, and Rocksteady Studios' Batman series made it a hit, allowing Warner to become the mainstay of the game industry. This enabled DC to quickly enter the core player group. Batman: Arkham was very successful with the first psvr binding. This work has also become the old face of Sony's TOP 10 in the VR game list.

Although Disney has also deployed games business, the situation of the relevant departments has been very rampant, the company can not stand the project investment in a period of 5 to 10 years, and the complex bureaucratic system also makes many people want to share a cup of profit from the only soup. Under pressure, Disney Infinity, The Avengers Alliance, and Avengers Alliance 2 have ceased operations and Disney has gradually shifted from development to purely authorized.

In fact, Marvel's attitude toward the game business is actually more positive. During the 90's, Marvel's theme adaptation games reached 43 models, which is almost three times that of DC (16 models). The resources given by Lord Kim are really limited.

From the interview with GameSpot, Marvel Games started to deeply study vr technology as early as 2016, but it wasn’t until D23 Expo’s fan club that Disney took Oculus and the unknown Sanzaru Games Studio to start “Man.” The development of Weiwei Force VR was officially launched in 2018.

Disney's theme park experience provides Marvel with offline advantages

Marvel also has its own advantages project. The Marvel Experience is a major feature of their business. Disney's theme park experience may provide them with ideas for hosting. The Manjue Busan Pavilion, which is about to open soon, has provided us with some surprises. From the “exposure” of the operator WoW Planet, the facility will incorporate a large number of AR-VR experiences.

Although the same "Hero's main perspective" entertainment was adopted, considering the sale time of "Marvel Power VR", the experience of offline venues should be unique and similar to the VR Zone of Bandai Nanmeng. It is worth mentioning that the Marvel Experience already settled in San Diego as early as 2015, and it also used a 360° interactive semi-circular roof.

DC's VR offline experience currently has to be attached to IMAX. The former is the content provider, while the latter is responsible for the hardware and facilities. After the IMAX Los Angeles store landed at the beginning of this year, Warner quickly reached a cooperation with it, announcing that it will launch 3 VR projects such as “Justice League” and “Neptune” to try to narrow the gap with Disney at the end of the cinema.

As IMAX and Warner have signed franchise rights, Warner will not interfere too much with the expansion of DC IP, and IMAX can freely adjust the experience price according to the business conditions. In contrast, the starting price of the Marvel Experience is 27.5 US dollars, IMAX Los Angeles store is only 7 US dollars.

However, in recent years, DC's performance in theaters has been far less than Marvel, and the construction of the DC universe has been five years late. Some of the works that have been launched in succession are merely stepping on the pass line. "Batman Wars Superman" has a net profit of 105 million U.S. dollars, while "Iron Man 3" and "Avenger's Alliance" have a net profit of nearly 400 million U.S. dollars. It is difficult to say how much the benefits of IMAX promotion can bring to DC.

It is obviously not a wise move. Warner eventually focused on DC-related VR games. They decided to preheat the "Justice League VR" in four stages, and eventually landed the complete experience on mainstream platforms such as HTC Vive and PSVR. Of course, most people still can't tell the specific concepts of DC and Marvel, excluding the loyalties accumulated during the golden era. To win the favor of the consumer market, the quality of content is more important than IP.

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