Can TV live for several years?

In the multi-screen era of information overload, where attention has been severely distracted, the “screen” of television and even the “screen” of the PC are being abandoned by more and more people. The whole family is sitting in the living room and talking together. The warm time for watching TV is laughable. However, "The TV is dead! The living room is dead!" Can you really make a conclusion?

If TV is redefined as "a smartphone with a larger screen," will you return to the living room?

We believe that the future of smart TVs, smart micro-projections, and television boxes will directly determine the outcome of this change.

First look at a set of data: The Guardian quoted the survey as revealing that compared with 2004, the average time for people to watch TV every day increased by 18 minutes to 4 hours. The proportion of households with two television sets is declining. Today, 41% of households have only one television, compared with 35% a decade ago. When watching TV, the number of handheld devices in each home has exceeded 3 units. The place where this set of data gives us confidence is: People are really on the way back to the living room. The question is just who is the “boss” in the living room?

01 Smart TV

While retaining the advantages of large-screen display, smart TV's entertainment richness tends to be consistent with computers and mobile phones (almost all smart TV systems are Android systems, and the mobile phone version of Android is homologous), which is also recognized in the industry as the most common in the future. Living room entertainment. Televisions are becoming more and more intelligent. One of the most obvious changes is that video sites established separate Internet TV divisions in 2016. Before this, the development of the entire video industry entered a relatively static period of stability. Everyone needs to take new channels and growth points to break through the ceiling. As a result, Internet TV became the "last chance to break out" in the industrial imagination space.

02 Smart Projection

Projection has always been an alternative to living room display equipment, but due to factors such as cost has not been widely popular, but today's smart projection generally uses LED, laser and other new light sources, maintenance costs have dropped substantially, but also because of the integration of the operating system, Its entertainment richness is not weaker than smart TV. The unlimited pursuit of large screens also gives Projection a huge opportunity.

03 TV Box

Because of the cheap and practical external devices such as the box, let Chinese users realize the convenience of Internet TV for the first time.

Its essence is equivalent to the host of smart TV. It can provide the same entertainment experience as the smart TV. The television connected to the box becomes extremely open. By downloading various audio and video applications, not only can the digital TV broadcast live, but also can watch the video website. On-demand content, all of this is tempting for users.

In general, the future of television boxes is closely connected with the future of television. The future of smart TVs must be the structure separating the host from the screen. The future of TV boxes is an alternative to television hosts.

04 Family Game Console

In the United States, console games have already emerged. The host game is compatible with American family values. American potato sofas and families play together, making them have a long-term vitality, and will also reorient television in the living room.

Last year, Tencent launched a high-profile launch of its own MiniStation, which features multi-player games in the living room. The ambition to occupy the dominant position in the living room game is obvious.

Some analysts believe that as long as the direction is accurate, there will be opportunities for console games to temporarily save TV. The upgrade of console games and TVs may shape the core product of the living room.

From the possible "boss" of the above-mentioned living room, we can easily discover that intelligence has become the inevitable development direction of the future of living room entertainment. The future living room display device is a collection of screen + intelligent systems. However, netizens have just experienced a migration from the PC side to the mobile side, and it takes time to migrate to the TV screen. It also requires the wisdom and efforts of relevant practitioners. How much value can we give "Internet TV"? Shopping + Smart Home + Internet of Things...or more? It is still too early to conclude, but we have reason to believe that you are on the way back to the living room.

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