In the era of new energy, can the engine market become a “tipping machine†for zero-set companies?
So far, the history of the car has been a hundred years! However, the engine is the core of traditional automobiles, and it is an important selling point for auto companies. The engine is the profit dairy cow of the auto company. The product development and new technology application are firmly in the hands of the entire vehicle company!
After many years of development, China's self-developed engine product technology has made considerable progress. The mainstream vehicle models are all equipped with self-developed engines. For example, the explosive models Chuanqi GS4, Changan CS75, Bo Yue, and Haval H6 are widely available. The 1.5L-2.0L displacement engine achieved good market performance.
However, at the same time as the technological advancement of domestic engine products, more is the integration of international giants of spare parts resources. Judging from the top 100 auto parts in 2016, TOP10 ranks, 70% of the companies have engine parts business. Bosch, Magna, and Denso have revenues of 46.5 billion, 36.4 billion, and 36.1 billion US dollars, respectively. The scale of revenue of the parts and components companies exceeds that of the entire vehicle company.
Then, in which business areas are the international companies involved in the engine parts business making efforts? Of course, it is in areas with high technical content, such as engine distribution mechanisms, fuel supply systems, and ignition systems that involve engine combustion efficiency.
Among the suppliers of fuel oil supply systems, there are Bosch, Denso, and Continental, which rank among the top five in the world; suppliers of gas distribution systems mainly include Continental and Valeo; suppliers of ignition systems mainly include Bosch and Federal-Mogul.
There is no doubt that with technology, high investment certainly has higher returns. Take Bosch as an example. Last year, the company invested a total of 6.6 billion euros in R&D, with a total revenue of 73.1 billion euros, accounting for 9%; Bosch China alone, with a staff of more than 60,000, of whom more than 10% are R&D personnel, basic product gross profit All can reach 50% and higher.
It is not an exaggeration to say that the domestic engine companies generally have close cooperation with Bosch, Denso, Valeo or its domestic joint ventures or wholly-owned companies, such as the procurement of key components, and the calibration experiments of engines, etc., basically. Most of the links in R&D are technically dependent. This is one of the reasons for the international parts giant Hengqiang.
The earliest domestic engine parts originated from commercial vehicles. With the introduction, digestion, attraction and innovation of engine product technology, a supply chain consisting mainly of engine single parts has been gradually formed. Domestic engine companies have mastered the components of gas distribution and crank connecting rod system, occupying the cost strategy and scale competitiveness. Greater domestic market share.
Although engine parts enterprises have made progress in recent years, the progress of internationalization and technological progress have been relatively slow and are limited by the concerns of the cost of sinking the company. If parts and components purchasers request to open molds and produce finished products in advance, most domestic parts suppliers are more hesitant.
On the other hand, China's engine parts exports are more aftermarket orders and fewer or no OEM orders, resulting in slower technical progress in domestic parts and components.
At present, the development of new energy vehicles in China has been accelerated. The scale of production and sales has surpassed 500,000, and the market has exceeded 1 million. The era of new energy vehicles is approaching.
However, the domestic and foreign engine business is still the most booming business in the automotive industry, which means that the engine still has strong vitality and industry value. Therefore, traditional fuel vehicles and new energy vehicles will coexist for a long time as a high probability event! It is necessary to continue to strengthen the research and improvement of engine product technology.
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