Multi-party layout 8K Ultra HD becomes the trend

Since its invention in 1925, television has been an important information communication medium and entertainment platform in people's daily lives. Through the TV, people can watch football matches held thousands of miles away, watch TV shows with twists and turns, and make video calls with distant relatives. Sitting around the living room watching TV has become the norm for many families to spend their leisure time.

With the progress of the times, TV display technology is gradually improving. From the first black-and-white TV to the color TV, from the 480P CRT to the 4K flat-panel TV , the better and better picture quality makes the TV more beautiful and expressive, providing people with higher quality. Living room entertainment life.

When 4K TV is in the ascendant, 8K TV has sent new news: Recently, NHK Broadcasting Corporation of Japan is developing an 8K resolution camera that can shoot 240fps slow video, using NHK's latest transmission technology, and the corresponding 8K TV shows are also in preparation. According to the home grid, NHK's new 8K broadcast equipment will be officially launched at the 2020 Tokyo Olympics.

Multi-party layout 8K Ultra HD becomes the trend

Ultra HD becomes the trend to drive market growth

From 1080P to 4K to 8K, pursuing high-definition resolution, making TV pictures more delicate and expressive, and improving the premium ability of their own color TV products, has always been the pursuit goal of color TV enterprises. At the CES exhibition earlier this year, many of the old TV manufacturers such as Samsung, LG, and Sharp showed prototypes that have reached 8K resolution. Among them, Sharp also produced an 8K camera worth $90,000, which integrates built-in video and real-time. Playback and image capture functions in one.

The emergence of ultra-high-definition TV has also promoted the growth rate of the high-end color TV market. Taking 4K TV as an example, according to industry sources, the global 4K TV market penetration rate is expected to reach 41% in 2018, up 6% year-on-year. The penetration rate of 4K TV in the Chinese market is close to 60%. In 2016, China's 4K TV products sold more than 25 million units, and it is expected to reach 44 million units by 2020. The number of 4K households worldwide will exceed 330 million.

While releasing 4K TV bonuses, bundled content and IP pain points in the color TV industry, 8K TV has become a new market boost. According to the HIS report, it is expected that 8K will occupy 1% of the panel market of 60 inches and above in 2018 and will reach 9% by 2020. Industry professionals expect that the development of 8K TV will be launched in 2018, and it is expected to accelerate penetration after 2019. By 2022, the shipment size of 8K panels will reach 9 million units, and the penetration rate will increase to 3.5%. Even more optimistic people believe that by 2022, in the 65-inch and above TVs, the 8K penetration rate will exceed 20%.

Multi-party layout 8K new decoder speeds up penetration

In August last year, Japan’s old-fashioned color TV brand Sharp released the world’s first consumer-grade 8K TV. It was followed by Samsung’s 8K TV “TheWall” and Sony’s 85-inch HDR 8K TV at CES this year. LG exhibited its 88-inch 8K OLED TV.

As UHD quickly replaces full HD in the oversized TV market, panel makers are looking to offer higher resolution differentiated products to increase profit margins, Taiwan's Innolux, AU Optronics, South Korea's Samsung Display, Sharp's new plant in Guangzhou , have been put into production 8K LCD TV screen. Domestic BOE (BOE) and CLP Panda plan to develop 8K LCD TV panels in the second half of 2018, and LG Display also indicated that it will work hard to mass produce 8K OLED panels.

Recently, at the first ultra-high-definition equipment exhibition held in Tokyo in Japan, BOE (BOE) demonstrated the 8K ultra-high definition system solution composed of BOE 4K/8K image service cloud platform, BOE 8K decoding player and BOE 8K display terminal. This means that Chinese TV manufacturers already have the technical capabilities of all aspects of 8K industry chain such as content production, transmission, decoding, broadcasting and display, which will help to promote the popularization of China's 8K TV in the future.

Although Sharp entered the 8K industry in advance to give it a leading position in the market, with the increase of the market, Samsung, Sony and Hisense, Skyworth, TCL and other Chinese and foreign color TV giants have also joined. Soon, the competition in the 8K TV market will become increasingly fierce, further promoting the development of 8K display technology. Of course, the popularity of 8K TV is still facing difficulties. In terms of content, only Japan plans to open 8K channel on December 1, 2018. Most other countries and regions in the world do not have the conditions to watch 8K. In addition, there are many factors such as high cost and immature technology. There is still a way to go to achieve the popularity of 8K TV.

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