Urumqi: What influences the development of the neon market
On the evening of July 26, the night shrouded the city of Urumqi, the streets and facades of the commercial district, and the neon lights flashed. These various neon lights seem to compete with each other, and they try their best to show their charm and attract the attention of passers-by as much as possible. “This year, the profit of the neon market has dropped by about 40% compared with 2006. Although, as people’s purchasing power continues to increase, high-priced LED displays are gradually accepted by more people, but in order to truly open up a new market, Need a process." Recently, Zhang Xinhua, manager of Urumqi Tongte Lighting Technology Co., Ltd. said. "This process is not a single wait for more people to accept, but a process in which a company strives to improve its comprehensive quality and service and establish long-term cooperative relationships with consumers under the premise of following market rules." Zhang Xinhua added.
Into Zhang Xinhua's neon franchise store, a variety of plastic, neon, and LED displays hung on the wall, and they glowed at night. Zhang Xinhua pointed out that the LED display signboard of less than two square meters outside the store told reporters: "The two square meters of things only sold for more than 10,000 yuan, which would have been more expensive before."
On July 24th, the reporter learned at the Guanghui Mercure Logistics Park and Hualing Market in Urumqi. Before and after 2004, Urumqi launched the urban lighting project. The blister, neon and LED display in Urumqi lamps are very popular. The neon lights are regarded as high-end lamps. Many self-employed households and units have neon lights installed along the buildings. At the same time, there is a phenomenon of neon lights selling in Urumqi.
Later, the Ukrainian policy introduced a specific requirement for the installation of neon lights: the neon lights installed should not have the phenomenon of “lack of arms and legsâ€. Due to the characteristics of strong material selection, high temperature resistance and damage, blister lamps are increasingly favored by consumers. The neon lights have been left out since then. Although the profits of neon lights are considerable, there are not many people who buy them.
"This is only the subjective reason for the market law to influence the development of the neon market." Zhang Xinhua believes.
When talking about another factor affecting the development of the neon market, Zhang Xinhua said that regular manufacturers have a complete set of production, processing and sales systems; there are fixed storefronts, addresses and staff, and there are warranty periods after installation to ensure the legitimate rights and interests of consumers. But since 2006, this is not their advantage.
Could it be said that there is another trick in the neon market in Urumqi? The reporter took a question to understand the advertisement in the Hualing market. The reporter found that there were some unscrupulous businessmen around the market, and they robbed the business halfway. For example, unscrupulous merchants do not have production equipment, but they buy the raw materials produced by the manufacturers on the spot, and then they provide their own tools to wait for or directly sell the products, or provide the warranty period and other promotional products for the customers in the name of a certain manufacturer. After these people got the money, they went to the building. Guaranteeing after-sales service for customers has become an empty talk.
According to incomplete statistics, the annual income of these unscrupulous businessmen accounts for about two-fifths of the normal income of regular stores. This cast a shadow over the Ukrainian neon market, which was already in a downturn.
Wang Yuzhen, general manager of Urumqi Lingtong Express Advertising Production Co., said that in order to be invincible in the neon market, the best way is to guarantee after-sales service, and the speculation of a few people can only benefit in the short term.
It is understood that in order to regulate the neon market and promote the healthy and sustainable development of the industry, Dalian, Tianjin and other cities stipulate that neon project contracts must be signed by neon-related industry associations when signing, so that those companies without qualifications can be avoided. qualified products.
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Into Zhang Xinhua's neon franchise store, a variety of plastic, neon, and LED displays hung on the wall, and they glowed at night. Zhang Xinhua pointed out that the LED display signboard of less than two square meters outside the store told reporters: "The two square meters of things only sold for more than 10,000 yuan, which would have been more expensive before."
On July 24th, the reporter learned at the Guanghui Mercure Logistics Park and Hualing Market in Urumqi. Before and after 2004, Urumqi launched the urban lighting project. The blister, neon and LED display in Urumqi lamps are very popular. The neon lights are regarded as high-end lamps. Many self-employed households and units have neon lights installed along the buildings. At the same time, there is a phenomenon of neon lights selling in Urumqi.
Later, the Ukrainian policy introduced a specific requirement for the installation of neon lights: the neon lights installed should not have the phenomenon of “lack of arms and legsâ€. Due to the characteristics of strong material selection, high temperature resistance and damage, blister lamps are increasingly favored by consumers. The neon lights have been left out since then. Although the profits of neon lights are considerable, there are not many people who buy them.
"This is only the subjective reason for the market law to influence the development of the neon market." Zhang Xinhua believes.
When talking about another factor affecting the development of the neon market, Zhang Xinhua said that regular manufacturers have a complete set of production, processing and sales systems; there are fixed storefronts, addresses and staff, and there are warranty periods after installation to ensure the legitimate rights and interests of consumers. But since 2006, this is not their advantage.
Could it be said that there is another trick in the neon market in Urumqi? The reporter took a question to understand the advertisement in the Hualing market. The reporter found that there were some unscrupulous businessmen around the market, and they robbed the business halfway. For example, unscrupulous merchants do not have production equipment, but they buy the raw materials produced by the manufacturers on the spot, and then they provide their own tools to wait for or directly sell the products, or provide the warranty period and other promotional products for the customers in the name of a certain manufacturer. After these people got the money, they went to the building. Guaranteeing after-sales service for customers has become an empty talk.
According to incomplete statistics, the annual income of these unscrupulous businessmen accounts for about two-fifths of the normal income of regular stores. This cast a shadow over the Ukrainian neon market, which was already in a downturn.
Wang Yuzhen, general manager of Urumqi Lingtong Express Advertising Production Co., said that in order to be invincible in the neon market, the best way is to guarantee after-sales service, and the speculation of a few people can only benefit in the short term.
It is understood that in order to regulate the neon market and promote the healthy and sustainable development of the industry, Dalian, Tianjin and other cities stipulate that neon project contracts must be signed by neon-related industry associations when signing, so that those companies without qualifications can be avoided. qualified products.
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