Up to 10 Billion 2019 UK Online will hit new heights

In Mintel's opinion, online video has a great influence, just as DVD and Blu-ray discs replace VHS video. With the changes in user viewing habits, more and more people in the UK have begun to use smart TVs and tablets to watch online video. The data released by the company five years ago showed that the total value of the online video market in the UK was only 2.8 million pounds. In 2014, the market value reached 437 million pounds. It is estimated that by 2019, the entire online video market in the UK can reach 1 billion. The pound sterling, equivalent to RMB is about RMB 9.274 billion.
According to the survey report, one-third of the British public have subscribed to paid video on-demand programmes, of which Netflix is ​​the most used online video platform, accounting for one-fifth. In addition, Amazon Instant Video also has a certain market share. However, it is worth noting that many users still like to watch free online video programs such as YouTube and BBC iPlayer. The free service is also favored by the British public.