CES 2016 TV Technology Forecast: 4K Popularity of HDR Will Become Trend
Not just more pixels but higher quality pixels
With the popularity of 4K TVs, ultra-high definition resolution is not an absolute magic weapon for competition. Consumers want to see more vivid colors and profound images. Obviously, OLED TVs can do it, but their prices are still high, and there are some technical problems that are difficult to solve for the time being. The new LCD panel technologies such as quantum dots are not all-powerful.
TV HDR is not HDR in our cell phones, although they are all high dynamic range effects. TV HDR is an all-encompassing general term that may exist in many standards and formats (such as Dolby Vision by Dolby). It also requires TV hardware (if equipped with a high-brightness panel) to support it, plus video content for its improved video content. Combine to achieve better image quality expression. Of course, essentially, regardless of the HDR technology, basically a wider color gamut and better contrast are achieved by increasing the brightness and expanding the three primary colors.
In addition to TV manufacturers already starting to deploy HDR TV product lines, video resources for HDR are already on the way, and some streaming media services have started to provide HDR content. Cnet believes that CES 2016 is undoubtedly the best platform for TV manufacturers to display new image technologies. It is expected that more TVs supporting HDR will emerge, and streaming media manufacturers will not miss this promotional opportunity and will assist TV manufacturers to show more based on HDR. Exclusive resources.
4K Popularize More 4K Content
Obviously, almost all TVs that land on the show will be 4K resolution, and 4K TVs will continue to appear in the market, which means that 4K TV has already taken the road to popularity. However, 4K content is still a short board and it will take some time. The good news is that 4K Blu-ray will be officially unveiled at CES 2016, and it is also expected to bring more resources to content delivery.
Competition between Korean manufacturers
Each year, Samsung and LG will compete in the CES exhibition, naturally involving television products. LG TV has been advocating OLED and HDR technologies in recent years. It is committed to reducing costs and solving technical problems, and it has a place in the current high-end television. The old rival, Samsung, has been promoting the SUHD TV with quantum dots, and claims that it has higher brightness and colors, and has a broader outlook. It is believed that at CES 2016, the two giants will continue to have fierce competition and hope that they can bring more outstanding products to consumers.
Smart TV platform
Last year, companies including Sony and Sharp joined the Google camp and launched Android TV. Samsung and LG respectively focused on their own Tizen and Web OS. It can be seen that smart TVs are also developing in the direction of platform, which is more conducive to improving the user experience of smart TVs.
Design competition
Ultra-thin, curved design has become a popular trend in the television field in recent years. Although we don't want to see too many weird designs, the thinner and better texture is undoubtedly consumers' favorite. Perhaps there will be manufacturers at this CES. Give people some design surprises.
More Chinese TV
Although giants such as Samsung and Sony often get more attention during CES, they should not ignore the power of Chinese brands. This year, Hisense spent $23.7 million to acquire Sharp Americas and take over its Americas business; TCL will also fully enter the international market, and we are expected to see more exciting performances of Chinese TV at CES 2016.
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