iPhone China market lost to Huawei/Millet in the second quarter
Recently, research company Kantar Worldpanel ComTech released a report that Apple's iOS China market share fell to 17.9% in the second quarter, behind Huawei and Xiaomi. Data show that in the second quarter of this year, Apple's China market share was 17.9%, down 1.8 percentage points year-on-year. Huawei's market share is 25.7%, while Xiaomi is 18.5%. 　　
The report shows that the decline in iOS market share in the second quarter was mainly due to the fact that iPhone SE shipments were less than expected. In the second quarter, iPhone SE’s sales share in China was only 2.5%.
Industry insiders told Global Network Technology that China has a range of local smartphone manufacturers, and the products launched by these manufacturers are also very competitive. Apple will no longer be a big one, domestic mobile phone manufacturers struggle to catch up, the domestic smart phone market competition has become hot, and the Matthew effect has intensified. Products are becoming less and less powerful and lack innovation. With the optimization and upgrade of Android hardware and systems, the gap between users and Apple is getting smaller and smaller.
But some analysts have given the opposite view. Android has been making progress without denying it. Even if you configure it top, the software fragmentation is too serious. The experience is still a lot worse than IOS, there is no such exquisite feeling of IOS software.
In September, Apple will launch a new iPhone 7, iPhone. However, whether this phone can reverse the fate of the Chinese market is still unknown. According to outside observations, the innovative content of this mobile phone is still insufficient. The difference between the design and the iPhone 6s last year is not big. The functions that have long been available to competitors such as wireless charging, dual cameras, and flash memory capacity may not be able to evoke consumers. Upgrade desire.
Greater China continues to lead the decline in Apple's new earnings report
At the end of July, Apple released a new financial report. It is hard to say from the revenue. The figure of 42.658 billion US dollars is significantly lower than the US$49.605 billion in the same period of last year. In the Chinese market, it is a strong challenge from domestic mobile phone manufacturers. Greater China Revenue from the district of $8.848 billion was down 33% from last year.
In the third quarter, Greater China's revenue was 8.848 billion US dollars (about 57 billion yuan), down 33% from the 13.32 billion US dollars (about 88.23 billion yuan) in the same period last year. It is the most obvious area in all regions of Apple. .
However, Cook is still underestimating the concerns of the Chinese market. “We have to be crazy and innovative now, to provide the best smartphones for the users there,†he said in a conference call. “As long as we excel in this area – this is inevitable – I believe we can be in China. Get excellent results."
iPhone sales decline affects Foxconn performance
Apple's main business, Foxconn's latest results released last week showed that due to the decline in iPhone sales, the Group's second-quarter net profit fell 31% year-on-year to NT$17.7 billion (US$566 million), and consolidated revenue fell 5.2%. NT$922 billion, the results were less than market expectations.
As a major supplier to Apple, more than half of Foxconn's revenue comes from Apple's electronics-related businesses. At the annual general meeting held in June, Foxconn Chairman Guo Taiming said that the company is facing a tough business environment, and is currently focusing on investing in next-generation technology and promoting Sharp's return to profitability.
Earlier this year, Foxconn announced the acquisition of Sharp for $3.8 billion. Last week, Foxconn further announced that the above transaction has been approved by the Chinese Ministry of Commerce, marking the transaction has crossed the last regulatory obstacle. Due to the weak sales of display panels, Sharp's business continued to be in trouble in recent years, with a net loss of 27.5 billion yen (about 266 million US dollars) in the first quarter of this year.
Foxconn said that the acquisition of Sharp's transactions was not taken into account in the second-quarter results as of the end of June.
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