Apple's application of new mobile technology may extend these new technologies to the entire industry, and this time is no exception.
At 1 am on September 10th, Beijing time, Apple launched a variety of new products in the autumn conference in San Francisco. The 3D Touch function of iPhone6 ​​and iPhone6Plus also received attention from the industry. When Apple introduced AppleWatch last year, it tried to use the pressure-sensitive touch technology ForceTouch in the screen human-computer interaction. Now, Apple has extended the technology to mobile phones and named it 3D Touch.
In fact, this is not the first application of pressure-sensitive touch technology in mobile phones. On September 2, when Chinese manufacturer Huawei held the Huawei MateS conference in Berlin, Germany, it has already promoted the touch-sensitive touch technology as a highlight of MateS. It is. But the same technology, compared to the application in the IOS system, there is still a gap in the use of this technology in the Android system.
3D Touch application, that is, by pressing the screen, you can call different function software. For example, press the mail icon to view the latest mails, press the camera icon to pop up the camera function without clicking the icon.
Just like the early touch technology and the application of the hot fingerprint identification technology last year, the source of human-computer interaction technology innovation lies in the supplier of the mobile phone industry chain. Apple does not produce screens. However, Apple can combine and optimize pressure sensing technology and iOS systems, and give the technology a new application area, such as the pressure-sensing API interface open to developers.
The introduction of 3DTouch in the mobile phone screen actually made up for Apple's pressure on the application of innovative screen technology from competitors. Samsung, the Galaxy S6edge and the Galaxy S6edge+, which have led the big screen trend, have applied innovative hyperbolic screen designs.
And some Chinese mobile phone manufacturers have begun to boldly adopt innovative technologies in their products, not just adopting follow-up strategies. Apple's mobile phone uses fingerprint recognition technology, and combines fingerprint recognition and payment. Many Chinese manufacturers follow up fingerprint unlocking and fingerprint payment.
However, in the application of pressure sensing technology, Chinese manufacturers Huawei and Apple have maintained synchronization and even seized the opportunity in the release. On many occasions, Huawei consumer BGCEO and Huawei terminal company chairman Yu Chengdong threatened to catch up with Apple as the target of Huawei mobile phones.
In terms of strategic decision-making in the application of new technologies, Chinese manufacturers are adopting a more proactive “leading†attitude. However, in order to catch up with Apple, in the eyes of the industry, there is still a need to make up for the shortcomings of the software. "Mobile phone manufacturers are becoming more competitive. Now it is more important to improve the combination of soft and hard." Wang Yanhui, secretary general of the China Mobile Alliance, said in an interview.
"We have opened up Huawei's API, and third-party applications and developers will do more." Yu Chengdong said at the MateS Berlin conference. Among the global Android mobile phone camps, Huawei is one of the first manufacturers to apply pressure-sensitive touch technology to mobile phones. However, the Android system does not currently have more soft and hard adaptations for the pressure sensitive touch technology. Huawei's action is ahead, but the Android system is lagging behind. The result may lead to the developer's attention being first attracted by Apple iOS. The APP aspect of technology takes the lead.
"Every time the sensing method changes, it will add a lot of new functions to the mobile phone. The application of pressure sensitive touch technology should be Google, Huawei should not wait for Google, but Huawei’s mobile phone shipments are not so big after all. In the follow-up of APP manufacturers, there may be some restrictions." Wang Yanhui told reporters.
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