Xiao Ming Chen Yuying: To be a practitioner of the Internet of Things bike
Introduction: Sharing bicycles as a new phenomenon in the sharing economy began to spring up in the major cities of the country since the second half of last year. Sharing bicycles has not only helped people to solve the “last mile†travel problem, but has also changed the travel mode of many people directly with convenience, environmental protection and economic value, and has been welcomed by government departments and the public. The shared bicycle industry is the hottest outlet in the world and the battlefield where capital has spared no expense. However, with the prosperity of the bicycle market and the increasing number of companies entering the game, hidden problems began to appear. At the same time, the competition in the bicycle market has become more intense, and the survival of bicycle companies has become cloudless.
Xiao Ming, CEO Chen Yuying, Chen Xiaoying, who is the CEO of Xiaoming, deeply appreciates the fieryness of the cycling market. However, years of experience in the BAT industry tells her that there is always a process of precipitation for all emerging things. Who can persist until the end? Can provide better services, who can master the core technology, who will be able to occupy a favorable terrain, so as to achieve the final victory. The money-burning model is not necessarily a nirger. In fact, as a representative of low-carbon and environmentally-friendly travel, bicycles naturally come into the government very early, but the government only uses it as part of public transport, and at the same time, The operating costs are also higher and there are piles, so the operation is not flexible.
Until the company enters the market and cancels the piled form, the shared bicycle will be like a breeze blowing to everyone's side, bringing people better travel use and experience. Chen Yuying said that in fact, bicycles are a popular mode of transportation in the city, but because of many reasons, it has not been able to really promote the promotion, until the emergence of the form of shared bicycles, it really opened the bicycle travel outlet. Chen Yuying also expresses his views on the fiery chase of the shared bicycle market and capital. She believes that if we carefully observe and analyze this industry, we will find that most of the capital and people in the Internet industry are watching flowers. The mode of burning money is not a nirvana in this industry market. Sharing bicycles is in the end It is a completely different model. Sharing car entrance online, burning money is mainly used to supplement passengers. However, a shared bicycle is an offline entrance. As long as there is a bicycle parked there, you can get a passenger. Even if you put more users on the line, it is useless for the user to go out to see the car. From the current point of view, the market is still very large, but for bicycle companies, it is also full of challenges. She also stressed that for the pursuit of shared bicycles, capital capabilities are always limited, and one day it will enter a steady state of development. In the end, the bicycle supply chain can provide a steady supply of bicycles, and at the same time, it can provide more services for users. Perfect, then who is the final winner. "I believe that based on the current market, there are certainly more than one winners, but in the end it is unlikely to exceed five. Sharing bicycles is an industry that does not need to rely on BAT to survive, with heavy assets and a good return on capital, and ultimately Consider the ability to grasp the supply chain." Ecological Return to the Shared Economy
As the former COO of Tujia.com, Chen Yuying should be considered a senior person and practitioner of the sharing economy. She also has her own understanding of the sharing economy. She believes that the logic of sharing is to use her own idleness for secondary use, resulting in commercial value. At this level of openness, shared cycling is done. But in a sense, cyclists are a heavy asset. They need companies to buy bicycles and then put them on the market. Therefore, the current shared bicycle model does not achieve a true sense of sharing, but it is also because of sharing. Under the garland of economy, bicycles have returned to life again, giving people the convenience of long-term riding, but also to a certain extent eased the city's traffic pressure, and more importantly, the improvement of the environment. Chen Yuying also admitted that for bicycle companies and the industry, how to have better open and truly shared capabilities is the next step that the shared bicycle industry should consider. The rapid development of the shared bicycle industry has also led to the emergence of some social problems, and some people have questioned the shared bicycle model. Chen Yuying believes that this is a problem that must be faced by the beginning of new developments. The market for shared bicycles has only recently been hot, and it is excusable to face a series of problems or problems. She believes that the prospect of sharing bicycles remains optimistic. However, production and technology barriers may be a big bottleneck. First of all, bicycles have a cost, and a lot of money is needed because they need to be produced. Second, bicycles have a technical content. For example, the threshold of bicycle production lies in the frame. There are not many manufacturers that have this kind of production capacity. Sharing bicycles has suddenly caused the market to shrink in the past few years. However, whether or not a car can be produced requires the industry to observe it. Furthermore, the innovative nature of shared bicycles lies in the absence of piles, and the convenience of no piles is brought by smart car locks. Therefore, the production capacity of locks and technological research and development capabilities are barriers to entry for the industry to consider. At the same time, the overall quality of citizens needs to be continuously improved. Only in this way, the future picture of shared bicycles will be more beautiful and happy. In a word, sharing bicycles is the demand of this society, and it is also the ecological return under the concept of sustainable development. Taking a long-term perspective to lead development As a senior practitioner of the Internet, Chen Yuying, who has been deeply immersed in it, also has his own opinions. Just like the sentence "Martial arts in the world, but it is not broken. The weapon of the Internet competition is fast," she believes that currently shared bicycle companies are trying their best to seize the city, acquire users and occupy the market in the fastest way. As for the profit model, it seems that it has not yet entered a substantive stage of discussion. Chen Yuying said that the question of profitability that people have questioned is not as good as they thought. It is only a matter of time for the profitability of shared bicycles.
She feels that in the current form of shared bicycles, profit can be divided into three phases: First, the rent from shared bicycles. For cyclists, the stage of launching the market in the first year may not be profitable, but from the second year onwards, it should basically achieve profitability, but the profit model of this type of rent is extremely limited; Second, the advertising from it. value. It is true that, from the current form, the advertising value has broad prospects. Whether it is online advertising or offline advertising, it has great potential;
The third is based on the commercialization of users. The bicycle company can draw the portrait of the user more clearly based on the user's riding route, place of arrival, etc., so as to be able to judge the user's preferences, lifestyle habits, and even occupational income. It can also be precisely positioned to provide more valuable services. It is a flexible way to drive the development of the industry by industry. In summary, for bicycle companies, profitability is not the most challenging place. At the current stage, taking market initiative is the most important thing. When talking about how to achieve differentiation and market competition, Chen Yuying said that Xiaoming cycling should be the government's favorite shared bicycle brand. There have been many governments and finding Xiaoxiao to discuss cooperation matters. The mystery is that the Xiaoming bicycles will be upgraded with hardware and set up virtual vehicle piles in the locks. In the future, high density CBDs, subways, and other places can be parked only at specified locations to solve the problems caused by random parking. unnecessary trouble. Finally, Chen Yuying believes that the basic business logic of the Internet lies in openness and virtual interaction. The value of the platform lies in breaking the boundaries of traditional industries. The platform logic of the bicycle industry should be based on map positioning to find the vehicle and the sharing capabilities of vehicle-mounted smart devices. At the same time, it must have long-term vision and strategy for Internet companies or shared bicycle companies. As a sudden rise in the shared bicycle market, Xiaoming cycling is continuously increasing the development of the city. At the same time, it is also innovating in technology research and development. As the only bicycle on the market with Internet of Things (IoT) application technology, it can not only complete the interaction between the lock and the user, between the bicycle and the virtual parking machine, but also can be applied to the interaction between the peripheral merchant and the riding user. Chen Yuying said that this is not only an entrance to open the business model, but also symbolizes cycling into the era of the Internet of Things from the age of the Internet. At present, cycling is the best traffic entrance. According to Deng Yonghao, chairman of the Xiaoming bike, the greater significance of bicycles lies in the lifestyles linked to them - cycling, low-carbon environmental protection, fashion and leisure. Perhaps this is the greatest significance of the development of shared bicycles.
Xiao Ming, CEO Chen Yuying, Chen Xiaoying, who is the CEO of Xiaoming, deeply appreciates the fieryness of the cycling market. However, years of experience in the BAT industry tells her that there is always a process of precipitation for all emerging things. Who can persist until the end? Can provide better services, who can master the core technology, who will be able to occupy a favorable terrain, so as to achieve the final victory. The money-burning model is not necessarily a nirger. In fact, as a representative of low-carbon and environmentally-friendly travel, bicycles naturally come into the government very early, but the government only uses it as part of public transport, and at the same time, The operating costs are also higher and there are piles, so the operation is not flexible. Until the company enters the market and cancels the piled form, the shared bicycle will be like a breeze blowing to everyone's side, bringing people better travel use and experience. Chen Yuying said that in fact, bicycles are a popular mode of transportation in the city, but because of many reasons, it has not been able to really promote the promotion, until the emergence of the form of shared bicycles, it really opened the bicycle travel outlet. Chen Yuying also expresses his views on the fiery chase of the shared bicycle market and capital. She believes that if we carefully observe and analyze this industry, we will find that most of the capital and people in the Internet industry are watching flowers. The mode of burning money is not a nirvana in this industry market. Sharing bicycles is in the end It is a completely different model. Sharing car entrance online, burning money is mainly used to supplement passengers. However, a shared bicycle is an offline entrance. As long as there is a bicycle parked there, you can get a passenger. Even if you put more users on the line, it is useless for the user to go out to see the car. From the current point of view, the market is still very large, but for bicycle companies, it is also full of challenges. She also stressed that for the pursuit of shared bicycles, capital capabilities are always limited, and one day it will enter a steady state of development. In the end, the bicycle supply chain can provide a steady supply of bicycles, and at the same time, it can provide more services for users. Perfect, then who is the final winner. "I believe that based on the current market, there are certainly more than one winners, but in the end it is unlikely to exceed five. Sharing bicycles is an industry that does not need to rely on BAT to survive, with heavy assets and a good return on capital, and ultimately Consider the ability to grasp the supply chain." Ecological Return to the Shared Economy As the former COO of Tujia.com, Chen Yuying should be considered a senior person and practitioner of the sharing economy. She also has her own understanding of the sharing economy. She believes that the logic of sharing is to use her own idleness for secondary use, resulting in commercial value. At this level of openness, shared cycling is done. But in a sense, cyclists are a heavy asset. They need companies to buy bicycles and then put them on the market. Therefore, the current shared bicycle model does not achieve a true sense of sharing, but it is also because of sharing. Under the garland of economy, bicycles have returned to life again, giving people the convenience of long-term riding, but also to a certain extent eased the city's traffic pressure, and more importantly, the improvement of the environment. Chen Yuying also admitted that for bicycle companies and the industry, how to have better open and truly shared capabilities is the next step that the shared bicycle industry should consider. The rapid development of the shared bicycle industry has also led to the emergence of some social problems, and some people have questioned the shared bicycle model. Chen Yuying believes that this is a problem that must be faced by the beginning of new developments. The market for shared bicycles has only recently been hot, and it is excusable to face a series of problems or problems. She believes that the prospect of sharing bicycles remains optimistic. However, production and technology barriers may be a big bottleneck. First of all, bicycles have a cost, and a lot of money is needed because they need to be produced. Second, bicycles have a technical content. For example, the threshold of bicycle production lies in the frame. There are not many manufacturers that have this kind of production capacity. Sharing bicycles has suddenly caused the market to shrink in the past few years. However, whether or not a car can be produced requires the industry to observe it. Furthermore, the innovative nature of shared bicycles lies in the absence of piles, and the convenience of no piles is brought by smart car locks. Therefore, the production capacity of locks and technological research and development capabilities are barriers to entry for the industry to consider. At the same time, the overall quality of citizens needs to be continuously improved. Only in this way, the future picture of shared bicycles will be more beautiful and happy. In a word, sharing bicycles is the demand of this society, and it is also the ecological return under the concept of sustainable development. Taking a long-term perspective to lead development As a senior practitioner of the Internet, Chen Yuying, who has been deeply immersed in it, also has his own opinions. Just like the sentence "Martial arts in the world, but it is not broken. The weapon of the Internet competition is fast," she believes that currently shared bicycle companies are trying their best to seize the city, acquire users and occupy the market in the fastest way. As for the profit model, it seems that it has not yet entered a substantive stage of discussion. Chen Yuying said that the question of profitability that people have questioned is not as good as they thought. It is only a matter of time for the profitability of shared bicycles. She feels that in the current form of shared bicycles, profit can be divided into three phases: First, the rent from shared bicycles. For cyclists, the stage of launching the market in the first year may not be profitable, but from the second year onwards, it should basically achieve profitability, but the profit model of this type of rent is extremely limited; Second, the advertising from it. value. It is true that, from the current form, the advertising value has broad prospects. Whether it is online advertising or offline advertising, it has great potential; The third is based on the commercialization of users. The bicycle company can draw the portrait of the user more clearly based on the user's riding route, place of arrival, etc., so as to be able to judge the user's preferences, lifestyle habits, and even occupational income. It can also be precisely positioned to provide more valuable services. It is a flexible way to drive the development of the industry by industry. In summary, for bicycle companies, profitability is not the most challenging place. At the current stage, taking market initiative is the most important thing. When talking about how to achieve differentiation and market competition, Chen Yuying said that Xiaoming cycling should be the government's favorite shared bicycle brand. There have been many governments and finding Xiaoxiao to discuss cooperation matters. The mystery is that the Xiaoming bicycles will be upgraded with hardware and set up virtual vehicle piles in the locks. In the future, high density CBDs, subways, and other places can be parked only at specified locations to solve the problems caused by random parking. unnecessary trouble. Finally, Chen Yuying believes that the basic business logic of the Internet lies in openness and virtual interaction. The value of the platform lies in breaking the boundaries of traditional industries. The platform logic of the bicycle industry should be based on map positioning to find the vehicle and the sharing capabilities of vehicle-mounted smart devices. At the same time, it must have long-term vision and strategy for Internet companies or shared bicycle companies. As a sudden rise in the shared bicycle market, Xiaoming cycling is continuously increasing the development of the city. At the same time, it is also innovating in technology research and development. As the only bicycle on the market with Internet of Things (IoT) application technology, it can not only complete the interaction between the lock and the user, between the bicycle and the virtual parking machine, but also can be applied to the interaction between the peripheral merchant and the riding user. Chen Yuying said that this is not only an entrance to open the business model, but also symbolizes cycling into the era of the Internet of Things from the age of the Internet. At present, cycling is the best traffic entrance. According to Deng Yonghao, chairman of the Xiaoming bike, the greater significance of bicycles lies in the lifestyles linked to them - cycling, low-carbon environmental protection, fashion and leisure. Perhaps this is the greatest significance of the development of shared bicycles.
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