Mulin Forest Jiliang: 2014 Lighting Market "Big Assault"
On April 11, after Guangzhou, Xiamen and Hangzhou, the Zhongshan Station, the fourth station of the 2014 China LED Lighting Supply Chain Good Product Tour Symposium hosted by Gaogong LED, was successfully concluded.
The rapid start-up of the global LED lighting market comes from the rapid application of disruptive technology and the optimal control of enterprise supply chain costs. The global competition in the Chinese market has brought several advances. The first is the globalization of supply chains, and the second is the rapid improvement of localized OEM/ODM capabilities.
For LED lighting companies, the era of simply price is not the foundation for the survival of excellent enterprises. The cost of channel development is getting higher and higher, and the homogenization of products is getting more and more serious. What should enterprises do? Where is the way out? Many companies are secretly improving the supply chain, segmenting the market and optimizing the product structure. What are the next three years? Is the supply chain.
This Zhongshan Station seminar once again invited Dr. Zhang Xiaofei, Chairman of Gaogong LED, Li Zhaohua, Deputy General Manager of Mingwei Electronics, Zhang Zhennan, R&D Manager of Jingtai Optoelectronics, Dong Pei, General Manager of Feitai Technology, and Lin Jiliang, General Manager of Mulinsen Lighting, etc. The theme of LED lighting industry, packaging new materials, new processes, selection of LED driver power, nano-graphene thermal materials and LED lighting application trends, market structure and other topics delivered a keynote speech.
No lighting brand accounts for 5% of the overall share of the Chinese lighting market. From the perspective of the whole industry and channel status, all LED companies have reached a crossroads, homogenized products and similar marketing models, which have led to the opening of LED enterprise channels in advance, which also puts forward the supply chain integration and optimization capabilities of enterprises. higher requirement.
"We are in the most beautiful era of LED lighting development." Lin Jiyao, general manager of Mulinsen Lighting, said that new technologies, new processes and new applications are likely to become factors and forces that affect the changes in the market structure. In recent years, Mulinsen has gradually added Big investment and layout in these areas.
“Mu Linsen’s current main packaging equipment is tailored by ASM. The chips used in the product are basically developed in cooperation with the upstream chip factory. The lead frame is also 100% self-manufactured, from one optical design to the compactness of the bracket. We have done a lot of research and development. The same area of ​​the lead frame, others can only do 1000 lights, we can do 2000." Lin Jiliang introduced in the speech, according to the current development progress, 2014 Mulinsen's output value plan It will reach 6 billion yuan, and will exceed 10 billion yuan by 2015 or 2016.
Lin Jiliang revealed that the current monthly production capacity of Mulinsen has reached 16,000 KK. The capacity expansion plan for 2014 is raised from 20,000 KK/month to 25,000 KK/month. Since February, Mulinsen has added 5,000 employees.
The rapid start-up of the global LED lighting market comes from the rapid application of disruptive technology and the optimal control of enterprise supply chain costs. The global competition in the Chinese market has brought several advances. The first is the globalization of supply chains, and the second is the rapid improvement of localized OEM/ODM capabilities.
For LED lighting companies, the era of simply price is not the foundation for the survival of excellent enterprises. The cost of channel development is getting higher and higher, and the homogenization of products is getting more and more serious. What should enterprises do? Where is the way out? Many companies are secretly improving the supply chain, segmenting the market and optimizing the product structure. What are the next three years? Is the supply chain.
This Zhongshan Station seminar once again invited Dr. Zhang Xiaofei, Chairman of Gaogong LED, Li Zhaohua, Deputy General Manager of Mingwei Electronics, Zhang Zhennan, R&D Manager of Jingtai Optoelectronics, Dong Pei, General Manager of Feitai Technology, and Lin Jiliang, General Manager of Mulinsen Lighting, etc. The theme of LED lighting industry, packaging new materials, new processes, selection of LED driver power, nano-graphene thermal materials and LED lighting application trends, market structure and other topics delivered a keynote speech.
(Min Linsen, General Manager of Mulinsen Lighting)
No lighting brand accounts for 5% of the overall share of the Chinese lighting market. From the perspective of the whole industry and channel status, all LED companies have reached a crossroads, homogenized products and similar marketing models, which have led to the opening of LED enterprise channels in advance, which also puts forward the supply chain integration and optimization capabilities of enterprises. higher requirement.
"We are in the most beautiful era of LED lighting development." Lin Jiyao, general manager of Mulinsen Lighting, said that new technologies, new processes and new applications are likely to become factors and forces that affect the changes in the market structure. In recent years, Mulinsen has gradually added Big investment and layout in these areas.
“Mu Linsen’s current main packaging equipment is tailored by ASM. The chips used in the product are basically developed in cooperation with the upstream chip factory. The lead frame is also 100% self-manufactured, from one optical design to the compactness of the bracket. We have done a lot of research and development. The same area of ​​the lead frame, others can only do 1000 lights, we can do 2000." Lin Jiliang introduced in the speech, according to the current development progress, 2014 Mulinsen's output value plan It will reach 6 billion yuan, and will exceed 10 billion yuan by 2015 or 2016.
Lin Jiliang revealed that the current monthly production capacity of Mulinsen has reached 16,000 KK. The capacity expansion plan for 2014 is raised from 20,000 KK/month to 25,000 KK/month. Since February, Mulinsen has added 5,000 employees.
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