ABI: Global VR Market Welcomes Significant Growth
With the popularity of VR, more and more retailers are beginning to explore how to integrate vr technology into their daily consumer experience. Some of these brands have already begun experimenting with VR technology to reshape the customer's experience. North Face, an outdoor apparel company, puts customers in Yosemite National Park through VR technology, allowing users to connect their products and products. In South Korea, General Motors is using MR technology to highlight the characteristics of the Chevrolet models.
The ABI survey said that the next generation of VR headsets will provide consumers with a more immersive experience.
With the continuous increase of VR content, consumer and corporate entertainment deployment in the retail and entertainment sectors, the global VR market has ushered in significant growth.
The popularity of VR is increasing, and people’s expectations and requirements for VR are also increasing. The ABI study predicts that by 2022, the market share of the VR head-up + mobile VR head-up + VR integrated machine with six degrees of free tracking will reach 40%.
In order to meet the user's expectations, VR headsets still have a long way to go in terms of display quality, free tracking, and cable. Most VR heads on the market only support 1080/2K resolution. In order to solve the screen effect caused by low resolution, the resolution of the display needs to be improved. At present, some brands, such as Aukey Cortex and Pima, use a 4K resolution display, and some 4K resolution phones can provide excellent visual enjoyment.
The accuracy of tracking actions is another important indicator of VR experience. At present, most VR devices only support 3-degree free tracking, and only the high-end VR market supports 6-degree free tracking.
KBI Sandi Lynn, an ABI research industry analyst, said: “Six-degree free tracking is the ideal goal. Both mobile VR and VR-based machines are working toward six-degree free tracking. Both Mindmaze and uSens have launched mobile VR. Six Degrees of Freedom Tracking Solution. Google’s Worldsense All-in-One also provides a six-degree free tracking experience.â€
In terms of transmission, the current mobile VR has adopted 802.11 n/ac Wi-Fi. Although some high-end VR headsets still need to be connected to PCs, new wireless technologies may replace cables. In order to support high-resolution VR content, 60 GHz (WiGig) will play an important role in high-bandwidth support in the coming years.
ABI Research expects WiGig technology to be applied to intensive content delivery and VR headers that require delay. ABI Research expects that by 2022, 40% of VR headsets worldwide will use WiGig wireless transmission.
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