Dazhe is the best in the world - the 100-year dream of the NVC brand
"Poor is the only one, and the best is the world." This sentence represents the famous saying of Confucianism. It means that one cannot give up personal cultivation when he is embarrassed. After he develops, he must take the world as his own duty and do his best to help. Many people benefit the world. From a spiritual point of view, it represents an ideal and high-level realm; and from an economic point of view, it is not a golden code to create wealth in the middle of the world.
After more than ten years of development, NVC Lighting has become a flag of the Chinese lighting industry. Various reports on the reasons for the success of NVC have also been seen in major media reports. Not long ago, NVC became the exclusive sponsor of the film "Confucius", "Confucius" to NVC lighting means that there have been various interpretations. The author believes that in the company of NVC, there is always a characteristic of the development of the concept of corporate development, subverting the impression that people in the past will inevitably hurt the interests of others. At the ceremony of signing the contract between Confucius and NVC, the producers evaluated the cooperation between the two parties because of the fit between Confucius and NVC Lighting. Perhaps it is these.
Cooperation and win-win lead the healthy development of the industry
The zero-sum competition that you live and die is a low-level competition. In today's business world, the world can be understood as a win-win situation. The reason why NVC is growing and growing as an industry giant today, it is a key factor to attach importance to the interests of partners and grow together. Wu Changjiang, president of NVC Lighting, said many times that they have always adhered to a win-win principle with customers and distributors for many years. He believes that in the process of development, you can't always think about yourself. If you just think about yourself and ignore the interests of the other party, you can't succeed. The so-called win-win situation is to let "the other party win first and then win."
A look at NVC's development process will show that NVC's channel model is actually a way of bundling, sharing interests, and starting a business together. Long-term mutual support and benefit sharing have enabled NVC and its partners to form a deep cooperation of mutual trust. When NVC encountered several difficulties, it was able to take advantage of this strong relationship. After the outbreak of the financial crisis, NVC provided his channel dealers with a market credit line of up to 200 million yuan, which was also made under the concept of win-win cooperation with partners. In the case of the big economic environment at that time, the situation was so The decision is a big deal. NVC helps partners to overcome economic difficulties, help them become bigger and stronger, and make them winners. NVC can become a bigger winner.
Wu Changjiang sent a commemorative plaque to Rongchang County Governor Xie Jinfeng
Committed to public welfare and practice corporate citizenship
To achieve great development, we must take a win-win situation as the cornerstone in the industry. When faced with society, a company with a strong sense of social responsibility can not just pursue independence. It is the goal pursued by a company with a high degree of social responsibility to participate in social affairs through its own strength and promote the common progress of the whole society including the industry.
In June 2009, NVC Lighting started from Zunyi, Guizhou Province and launched the “Guangmingxing†large-scale public welfare project. This charity event has traveled to primary and secondary schools in the impoverished mountainous areas of the southwestern part of the country. Through volunteers and children's interaction, friendship, and teaching, the children's longing for a better life has been aroused, bringing hundreds of thousands of children in the mountains. Go to physical light and spiritual care. The same kind of charity has not been lacking in the development of NVC lighting for more than ten years. In the 512 earthquake in 2008, NVC sent nearly 10 million yuan of materials for the first time in the Wenchuan earthquake-stricken area. It also sponsored the implementation of the first "inspiration" love performance in the 2009 New Year of the disaster area, which was well received by all circles.
In the field of sports, NVC lighting has been operating frequently in the past year or two. Following last year's participation in the Beijing Olympic Center, the Olympic Village, the Olympic National Convention Center and many other Olympic lighting projects, the Beijing Olympic Games won the most successful bidding project, the largest amount of products, and the widest range of products used by Chinese lighting companies. The organizing committee signed the contract and officially became the supplier of lighting and lighting products for the Guangzhou 2010 Asian Games. Recently, there have been reports that NVC Lighting has donated RMB 2 million to Nanjing's 2014 Summer Youth Olympics Bid Committee, becoming the first sponsor of Nanjing's bid to host the 2014 Youth Olympic Games.
In terms of cultural communication, NVC Lighting sponsored the film Confucius as its exclusive sponsor in the world, reflecting the vision and responsibility of a company to spread Chinese culture to the world. According to the NVC people's own words, they have always been committed to doing things for the Chinese to compete for, and they have the ability and responsibility to spread more light to the society.
Green business pursues sustainable development
The just-concluded climate summit in Copenhagen has brought people around the world to focus on environmental, energy and climate issues, and has triggered many deep-seated issues such as economic sustainable development, environmental climate crisis and human future. For a lighting company, he is closely related to the environment and energy. How to treat the earth we live together is an unavoidable problem.
Lighting is one of the important energy consumption. The Chinese government has been adopting energy conservation and emission reduction in recent years, and green lighting is the focus of energy conservation and emission reduction. Creating a green light environment is a long-term goal pursued by NVC. For more than ten years, NVC has always insisted on creating a harmonious light environment and manufacturing energy-saving, high-efficiency and environmentally-friendly lighting products. It will develop high-efficiency energy-saving lighting as a corporate strategy. The core of the company is to make unremitting efforts to realize the green lighting of our cities.
In fact, when it comes to energy conservation and environmental protection, the idea of ​​harmony between man and nature and the harmonious coexistence of man and nature has long existed. The essence of the thought left by the philosophers is not so much. What we see today is what a good company holds in order to truly develop healthy and sustainable, to the industry, to society, to the earth we live together. The kind of chest and behavior of "reaching the world".
On the occasion of the coming of the new year, with the film "Confucius" will be grandly released, when people realize the ideal realm pursued by Confucius throughout their lives, they will be shocked by a kind of arrogance and blazing, from the concept of "reaching the world and benefiting the world" When we gain strength, we look forward to a better future.
Editor: China Lighting Network Feng Yaoyuan
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