"I have already participated in the testing of live star terminal encryption products, and now I am improving the relevant bidding documents." On the 17th, a senior executive of Shanghai Radio and Television (Group) Co., Ltd. (hereinafter referred to as SVA) told reporters that there are currently 24 set-top box enterprises involved. The tender for the second round of live star terminal equipment.
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After three months of delay due to many factors, the second round of live star terminal equipment tenders will be restarted in October, with 8.7 million items on the tray, an increase of 5.04 million units compared to the first period. At the same time, the 48 channels on the live stream continued to be retained. Previously, the local radio and television department requested that the proposal to be halved in the program be rejected, but the program encryption scheme was confirmed.
Shi Guoqiang, executive deputy director of the Expert Committee of China Radio and Television Equipment Industry Association, said that the determination of the tendering time and the expansion of the scale, "for the national "Cultural Industry Revitalization Plan" (hereinafter referred to as "planning" important supporting actions", the future spread of the user market to the city And the release of the live star terminal equipment market will be the direction of the development of the live star industry.
The digital TV plug-in CA card viewing mode is the same.
In the first tendering program at the end of last year, the current 48 sets of programs were rented by Zhongxing No.9 and four transponders for live broadcast service without encryption. The second round of bidding was changed to: retain 48 sets of free programs broadcast by 4 transponders on the current Zhongxing No. 9; newly rent 4 transponders to encrypt the same 48 sets of programs.
The 3.66 million live star terminals purchased in the first phase cost 1.4 billion yuan and were not encrypted by CA. The problem arises from this. "Since the original 48 programs are free, why should I rent another 4 transponders to encrypt the same 48 programs?" An insider expressed doubts.
According to the above-mentioned executive analysis, the original equipment can still see 48 sets of programs that are not encrypted. The original 48 sets of programs were selected for encryption. "The main consideration should be that these programs have been starred, which is convenient for encryption testing. Selecting an unstarred program will add unnecessary extra work." The life of the satellite is only about 15 years. Encryption is also an attempt to commercialize in the future; encryption also regulates the open market and curbs the development of cottage machines to ensure the balanced development of various broadcasting transmission systems such as cable, terrestrial national standard and mobile TV.
If encrypted, dozens of live star terminal cottage companies that have developed nearly 30 million users in the past six months may face new choices.
A business person who produces a live star terminal cottage told reporters that the tender for 8.7 million terminals was divided into 24 enterprises, with an average of 326,500 units per company. "There will always be cases where the company wins no bid or does not win the bid." Therefore, it is difficult to prevent other companies from continuing to switch to the non-encrypted market in order to survive.
The existence of 48 unencrypted programs is doomed to the huge potential of the cottage market.
"To fight against the cottage market, you should be determined to change the box of the first tender, and then directly turn off the original transponder. As it is now, more and more companies are doing non-encrypted programs, and it is more and more difficult. "The above industry insiders said.
"If the market does not let go, the live broadcast star will not be commercialized, so whether it is to compile the cottage manufacturers or program encryption, it does not make sense." Shi Guoqiang's point of view is that the live star company currently loses 1 million yuan a day, and then rents four The transponder does not operate commercially, and the amount of loss is greater; in the cottage market, the second round of bidding must have a small number of plates that are out of the enterprise or cut, thus prompting these enterprises to return to the cottage market. The two-phase trade-off is not as good as directly releasing the two receiving markets of rural and urban areas, rather than the national tender.
Rural to urban path
At present, China's live broadcast star users are limited to the remote rural mountain market, and the city has not been rolled out. And US satellite TV users have accounted for one-third of its total number of users, and French satellite TV users account for 73% of its 24.9 million TV homes.
"The live star will enter the urban family sooner or later. This is the way the United States, Europe and other countries have traveled." Shi Guoqiang affirmed that the 8.7 million set-top boxes in the second tender were distributed to the poorest rural areas in China, and the boxes were basically subsidized by the state. Giving, hope that this group as the main body of the commercial operation of the live broadcast star in the future, because "obviously not realistic, encryption will lose its meaning", so the main body of the future live broadcast star business operations will still be in the city.
Shi Guoqiang said that after the commercialization of the live broadcast star, only the terminal set-top box will be available. By 2012, there will be about 4 billion US dollars of output value space, and the live broadcast star will be related to the color industry, computer industry, advertising industry, film and television industry and other related tertiary industries. The indirect benefits brought about by the development of the project are not less than 200 billion yuan. "It is possible to open up an emerging industry that is no less than color TVs and refrigerators."
In fact, with the additional procurement by the local government, the live broadcast star only achieved a scale of 3.698 million units in the first half of the year, and the cottage market developed to a scale of about 30 million units, and the rural area began to advance to the urban market. As a comparison, China began to promote cable digital TV in 2003, and it took more than 50 million units to develop in six years.
Previously, in view of the impact of live stars on cable TV users, the local radio and television department had requested to cut 48 TV programs by half.
Wang Lian, deputy director of the Science and Technology Department of the State Administration of Radio, Film and Television, believes that cable should work harder on the richness of the program and the interactive functions of users. He said that most of the current cable digital TV users are one-way services covering users, two-way. Or the conditions of richer business are not very good. In the future, it is necessary to switch from one-way network to two-way network, and let users change from watching TV to using TV.
The reporter was informed that the wireless transmission department of some local radio and television stations has been published, and it is hoped that the purchased set-top boxes will support both the terrestrial national standard and the direct broadcast satellite.
Shi Guoqiang expressed his hope that the live broadcast star will be dominated by CCTV and provincial TV programs, while the ground national standard will be dominated by local programs. The combination of the two will solve the problem of interest distribution at the local and national levels, and promote the two standards. And the growth of the user base.
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