Sony PSVR lands in China, HTC rejects its technology behind | Immersive Weekly

The major event of the week was ChinaJoy, and Sony PS VR officially landed in China.

Sony PlayStation VR officially lands in China, starting from 2999 yuan

Sony held the 2016 PlayStation China Conference in Shanghai on July 27, officially announcing that PlayStation VR (PSVR) will land on the Chinese market starting at RMB 2,999. PSVR will open a national bank version of the appointment on July 28, including Sony's official mall, Tmall flagship store, JD.com and other online channels. The official time to market is October 13, which is in sync with the rest of the world.

In addition to only the head-mounted version of 2,999 yuan, Sony also provided a basic set of 3299 yuan, including heads-up and PS Camera; there are 3699 yuan fine package, based on PS Camera plus PS Move handle.

There seems to be a disagreement between domestic and foreign developers on how to realize the contents of VR.

On the eve of the ChinaJoy event, in the Shanghai Century Park, helmet hardware manufacturers and friends held the China-Europe VR game developer contest.

In addition to watching live demonstrations of their work, before the game, Lei Feng network (search "Lei Feng network" public number attention) simply interviewed these developers, as a VR content provider, they released on Google Daydream, VR content realization and other issues the opinion of.

Google announced the Daydream plan at this year's I/O conference, which will undoubtedly have a certain impact on the current VR content developers. During the interview, some domestic developers stated that Daydream has set the standard for Android phones to be solidified. This is more like the parameters of mobile phones. Only after reaching certain parameters can the mobile phone be said to be a VR mobile phone. And users do not use VR this function, it will become the indicator of their choice of mobile phones, like the camera's camera pixel, is not important how many megapixels, it is important to have this feature. There are also developers who believe that with Daydream installed on mobile phones, more control methods will be added. The original carton glasses can only be clicked, lacking the core control.

In addition, how the VR content development team realizes how to “live” before VR is widely used is one of the challenges faced by the entire VR industry. However, each team has its own coping strategy.

Developers from Shanghai Mengguo.com stated that they mainly took a shorter development cycle and tried new game methods. “Because of the short development cycle, we can ensure that the completion of the product is faster and we will not be able to invest in larger projects because of capital and cost, resulting in large losses and adapting to the living environment.” At present, they are actively working with some lines. Under the experience shop cooperation, will also do some projects for the B-side.

In fact, Intel’s participation in VR is far more than CPU

About VR hardware participants, the well-known manufacturers are the head-display factory (HTC Vive, Oculus, Gear VR), GPU (NVIDIA, AMD), and mobile chip manufacturers such as Qualcomm and ARM; when it comes to Intel Everybody thinks of CPU. For VR experience, many people will say: CPU is not important.

This "not important" is relative to the GPU. For a VR Ready host, it is important that the graphics card's performance is not enough, and the CPU performance does not have a great impact on the VR experience. Some media tests have found that using the same graphics card with different CPUs is not very different from the current VR game fluency. They also raised this issue at the Intel event site.

Intel's response to this is that, on the one hand, the CPU is not so unimportant, in fact it can become more important; on the other hand, Intel's involvement in VR is not just the CPU.

The company claims to have experienced a product that is closer to Vive for 3 months. The threshold of VR hardware is decreasing.

The Chinese name of Hypereal, the company's Chinese name, is named after the founder's name. Huang Chai Ming’s speech is very straightforward, without concealing the self-confidence of himself and the team’s talent. During the conversation, he dismissed the current three major VR headlines. In fact, no wonder, he said that their team spent a total of 10 people in 3 months, and they made the Hypereal Pano (HyPano) product with its own space positioning system and handle. The base station is called HyBeacon. The handle is called HyFeel.

This product was officially unveiled at ChinaJoy 2016. At first glance, the entire product was like the HTC Vive helmet with the Lighthouse base station and the Oculus Touch controller.

Wang Congqing Tucao PSVR cheap but behind

Sony officially announced at the press conference on July 27th that the PSVR will land in China and be sold simultaneously with the same ball. The single-head price is only 2999 yuan (plus camera and handle 3699 yuan), compared with HTC. Vive, including Lighthouse and handles, sells for 6,888 yuan.

PSVR even if you add a PlayStation 4 complete set is only 6098 yuan, lower than the Vive is not a computer. However, Wang Congqing believes that the low price is actually a reflection of the product's backwardness.

Everyone knows that the price/performance ratio is a concept of how much you spend and what you buy. First, I would like to remind you that the 2999 price they issued is a misleading price for the customer. Because the product with a price of 2999 yuan has no tracking and no handle, such a product cannot give customers a good experience. Basically, it's a Gear VR with three thousand dollars.

He said.

After playing the "Bullet Train" with Oculus Touch, he wanted to play it again ten times.

Although earlier, Epic Games organized a relatively large open day event in Shanghai. At the time, Bullet Train was displayed to some VIP users and media. However, Xiao Bian did not have the opportunity to experience it. At today's CJ Conference, Epic's booth was once again exhibited in W. After the experience was over, Xiao Bian felt dragging his legs and waiting for more than an hour of "special value"!

In fact, the work "Bullet Train" was made by Epic to demonstrate its powerful Unreal engine. Of course, what makes Xiao Bian even more excited is that the Oculus used a complete set of equipment—the Rift helmet and Touch handle. Let's talk about the game itself. As the name suggests, this is a shoot-out experience. The player becomes an agent and goes to the destination to perform the task. After entering the game, the player is on a train similar to the subway. There will be a prompt on the screen to tell the player where to move to, or pick up the pistol on the seat, play the target, and practice the hand or something. The first few minutes are similar to the process of familiarizing the player with a maneuver. The prompt tone then tells you that the destination is to get off and destroy the enemy. Then, after the door opens, the player starts shooting at the enemy.

No VR wireless Solution for backpacks, are you ready?

The live experience is this helmet and handle

In earlier media reports, Frank, the founder of Archiact, stated that he would set up a distribution in China and be responsible for business operations. It can be seen at that time that there was an idea under the development line. For the real reason, co-founder Derek told Xiao Bian, “The entire VR market has relatively large online moves, but the focus of profitability is offline.” They hope that by building more sophisticated solutions, including hardware and software, the development line The potential of the business, and "the offline market begins to subdivide."

However, to maintain the offline experience store business, the need for continuous traffic, this may be some of the current experience of the experience shop, Derek thinks that the flow of people is not high, because "Last year, offline experience shopkeeper push hardware, content has not followed On the whole, the overall experience is not very good. And this year we are focusing on the fine content to promote the offline." At the same time, Huang Zhihua, head of the China region, believes that the offline experience stores are in demand. "VR is only part of the offline experience market, but it can bring strong feelings and it will definitely become mainstream."

As a result, they launched the Matrix battle to create a VR offline experience brand. It is understood that the HTC Vive double plan has been introduced, and the multi-person large space experience plan will be launched in the second half of the year.

Daydream's big wave strikes, how does the domestic VR one machine manufacturer survive?

At the developer conference in May this year, Google showed its public tactics in the field of VR—optimizing the Android operating system with the world’s largest mobile platform and launching a unified VR platform, Daydream. As long as the Android phone that meets the Daydream platform standard matches the Daydream hardware, it can become similar to the Gear VR-like head. And Google clearly stated that the Daydream platform will be officially launched this fall. For mobile phone manufacturers, this is undoubtedly a great opportunity for them to step into the mobile VR platform.

However, for the existing VR all-in-one machines in China, the Daydream platform has pushed them to the cusp of the storm: If you strove to find a suitable path for development, then you could become the next unicorn enterprise if you skyrocket and storm the waves. If you choose the wrong direction, you will be devoured by the big waves and become crushed. So in this wave of waves, how do these all-in-one manufacturers think about this problem?

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