Xiaomi actively builds the Indian mobile phone parts market to achieve localized production

Electronic enthusiasts eight o'clock: India market has become the most successful market for Xiaomi overseas. After its establishment of mobile phone assembly factory with Foxconn, its global vice president and head of Indian company Manu Kumar Jain ) said that they are in contact with mobile phone component suppliers and hope that they will set up factories in India to achieve localized production.

Xiaomi has become the second mobile phone brand in the Indian smartphone market. Of course, this result is not easy. As early as July 2014, Xiaomi began to enter the Indian market and won the fifth place in the Indian smartphone market in the fourth quarter of the same year, but at the end of the year Ericsson sued Xiaomi in India for patent infringement. The development of the Indian market has stagnated, and in the third quarter of 2015, smartphone shipments in the Indian market fell below one million.

In 2015, Xiaomi cooperated with Foxconn to set up a mobile phone assembly plant in India to support Indian manufacturing. In the third quarter, the first mobile phone, the red rice mobile phone 2, was produced. Today, more than 70% of the mobile phones sold in the Indian market are said to be assembled locally. .

Xiaomi’s mobile phone in India has been able to obtain local tax incentives and local support. Its founder and chairman, Lei Jun, was once interviewed by the current Prime Minister Modi who made India. Under the efforts of Xiaomi, its mobile phone business in the Indian market increased again in the second quarter of last year. In the third quarter of last year, shipments reached 2 million, doubled year-on-year.

Driven by the success of Xiaomi's mobile phone models, Chinese mobile phone brands OPPO, vivo, and Jin Li have planned to establish their own manufacturing plants in India to achieve localized manufacturing, in order to gain development opportunities in this fast-growing market. India is currently the world's number one. The two major mobile phone markets are expected to become the world's second largest smartphone market after China in two years. Samsung, which has already set up a manufacturing plant in India, is also India's largest mobile phone brand and recently announced that it will invest 623 million US dollars to double its manufacturing plant in India.

Supporting Indian manufacturing is conducive to reducing costs. India's current labor costs are about one-third of China's. After localization of mobile phones, localization of mobile phone parts will be inevitable, which will help to further reduce the cost of mobile phones. The road to rapid development in the Chinese market is the same, but now that Chinese brand companies are beginning to grow, they are beginning to move into the international market and adopt a similar strategy in the Indian market.

However, Xiaomi has obviously taken the lead in comparison with other domestic mobile phone brands. It hopes to build its own mobile phone industry chain in the Indian market and enhance the local cost advantage of its mobile phone. This also emphasizes the price/performance advantage of its mobile phone. The strategy is consistent.

In addition to localization in manufacturing, Xiaomi has plans to launch its own offline store program in the Indian market, and has already opened the first place in the market. Home-based direct store - Xiaomi home, and plans to increase the number of millet homes to 100 in the next two years to consolidate their position in the Indian smartphone market share second.

Of course, Samsung, which has achieved its first market share in the Indian smartphone market, is also preparing. In addition to plans to double its Indian factory, it is also launching more cost-effective smartphones to compete with Chinese mobile phone brands. In the fourth quarter, the Indian brand micromax once approached Samsung in the market share. However, under the counterattack of Samsung, the brand has now fallen out of the top five position, and Samsung is still ranked first in the Indian smartphone market.

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