In-depth analysis: the application of spotlights in commercial space

The lighting light line is soft and graceful, which can not only play a leading role in overall lighting, but also partially purchase light and set off the atmosphere to make people feel like they are in a dreamlike, picturesque, dance-like atmosphere. Students fully enjoy the satisfaction and superiority of social civilization and scientific and technological progress. The artistic conception of the spotlights of the spotlights can make people feel like they are floating in the clouds and steaming Xiawei. When used together with the ceiling lamps, they will be star-studded; when the spotlights are used, it will be like the Eight Immortals crossing the sea; It is a unique show. With the infinite charm and illusion of spotlights, we will delve into the application of spotlights in commercial space.

Spotlights highlight the advantages in commercial photos

Spotlights are very strong and unique in terms of space, color, and reality. It is a new trend and has a comparative advantage compared to other lamps. No matter whether it is heavy or understated, it is elegant and graceful, with gorgeous space and mood, and it can always become new and always full of fun, beautiful and beautiful. Its characteristics are mainly reflected in: (1) Power saving: the reflector of the spotlight has a strong refraction function, and the power of about 10 watts can generate strong light. (2) Concentration: The concentration of light can highlight or emphasize an object or space, and the decorative effect is obvious. (3) Comfort: The color of the spotlight is close to the natural light, and the light is reflected on the wall without glare. (4) Many changes: small bulbs can be used to make different projection effects.

Compared with downlights, spotlights have many advantages. A downlight is a luminaire that is more concentrating than a conventionally mounted luminaire, and is generally used for general or auxiliary lighting. A spotlight is a highly concentrated luminaire that emits light with a specific target. Mainly used for special lighting, such as highlighting a very flavorful or very innovative place. Shanghai interior designer Luo Xiang said that the spotlight is a kind of light installed in a small space, such as wall and showcase. Its advantages are energy saving, because it relies on reflection to increase the brightness, so it can generate very strong light with very little power. The second is that the light is very concentrated, can be used to highlight the decoration of a certain place in the room, and can also increase the three-dimensional sense. The third is that the light is softer and closer to daylight, so it does not cause irritation to the human eye. The last one is to use the spotlights to create different lighting patterns, adding a sense of decoration to the interior.

The spotlights can basically be divided into two categories. The first type is the lower illumination lamp, which is only used for illumination, so the general light is not too bright, and is generally installed in a relatively concealed space, such as: under the ceiling, in the hall, corridor, etc. Wait. The lower illumination lamps can be divided into two types: full-buried and semi-hidden. It is characterized by concentrated light, soft, varied shapes and versatility. It can also be used to set off other decorations. For example, installing a spotlight on top of the showcase can not only highlight the shape of the product, but also attract people's attention. The second category is rail spotlights, which are characterized by a variety of colors and shapes. Most of the track spotlights are made of metal or ceramics, so the color changes can be rich, pure white, gold, silver, black and so on. It is a typical modern genre lighting without a main lamp and without a predetermined mode, which can change the indoor lighting atmosphere. A rail system is mounted on the top or wall of the store so that the mini spotlight can be illuminated autonomously at various angles. If a series of small spotlights are set up, the light can change into a wonderful pattern. Since the small spotlights can freely change the angle, the effect of the combined lighting is also ever-changing.

Spotlights are the best choice for commercial lighting

For the commercial lighting market, the uniqueness of its products needs to be reflected by excellent lighting, so it pays attention to the application of local lighting, and the spotlights are the best choice for local lighting. Therefore, in commercial lighting, shooting The lights will take the lead. According to the magazine's several market research statistics on chain fast food restaurants, clothing specialty stores, jewelry watch stores, cosmetics stores, cake shops, optical shops, supermarkets, etc., the application of spotlights in specialty stores accounts for an average of about the total. 33% of the amount of light is enough to indicate the importance of spotlights in commercial lighting.

According to the survey, the total number of lamps used in clothing stores in Guangzhou Tianhe City reached 100,000. During the investigation of the use of different types of lamps, it was found that the use of spotlights was the highest, accounting for more than 50% of the total lamp types. The use of lamps in Guangzhou Zhengjia Square shoe store is very close to the survey results of Tianhe City clothing store. The usage rate of spotlights is still the highest, accounting for more than 50% of the total lamp types. The lighting fixtures of the clothing store are mainly the top track spotlights, the spotlights and fluorescent lamps specially for the garments. In the clothing store of Juntai Department Store, although the number of spotlights is slightly less than the number of spotlights in Guangzhou Tianhe City, it still accounts for the largest proportion of the total number of lamps, about 1/3 or so. The number of spotlights even reached 80%. In the clothing store of Shenzhen Tianhong Shopping Mall, the spotlights are still the main characters, accounting for 2/3 of the total number of lamps used, and the spotlights installed by individual merchants have also reached more than 80%. From here, we can see the importance of spotlights for clothing stores and the considerable importance that clothing stores place on spotlights.

The spotlight in the jewelry watch store leads the show. Among them, in Guangzhou Zhengjia Square jewelry watch shop, spotlights are the main characters in the lamps, accounting for about 1/4 of the total proportion, and the spotlights of individual shops account for 80% of the total number of lamps used in the pavement. In the supermarket lighting, the spotlight has also become the protagonist, and the application is very extensive. No matter which supermarket is the top four supermarkets, as long as it involves partial highlighting, the spotlights will be the first choice. The spotlights become the darling of the supermarket's partial highlighting. China Resources Van has 50 large spotlights, 85 more good and 100 best. 55 were used, and the least used Wal-Mart used 22 spotlights. In Guangzhou cosmetics store, track-type spotlights are the most popular. Compared with the in-line downlight, the orbital spotlight is close to natural light, and has the characteristics of energy saving and diverse personality. Its usage in the cosmetics store is equivalent to that of the downlight, occupying 31% of the total amount of lamps. . In the eyewear store, spotlights are often used as the main luminaire for such lighting because of their flexibility. The light column of the spotlight illuminates the product at different angles, which produces different effects. The light from one side is better than the light from the front or the back to better reflect the structure, texture and color of the glasses. This is a luminaire designed to highlight the characteristics of the product and attract customers' attention. In addition, the spotlighting of the optical shop is also used in showcases to enhance the brand's unique effects. For example, in the position of the exhibition booth of Optical88 optical shop, the directional beam illumination is used to show that the glasses are bright and magnificent.






Selection and application of spotlights in commercial photos

There are many kinds of spotlights, which are mostly used for manufacturing effects and embellish the atmosphere. The colors are pure white, beige, light gray, gold, silver, black and other colors; the shape has a long shape, a round shape, and the size and size are different, because the shape is exquisite and small, very decorative. Therefore, in general, it is often placed in a highly decorative place in various combinations. In the selection of the shape and the resulting light and shadow effect, because it is a typical decorative lighting, the brightness can not be considered too much. The spotlights are divided into low-voltage and high-voltage. Commercial shops are best to choose low-voltage spotlights, which have a longer life and higher light efficiency. The light effect of the spotlight is reflected by the power factor. The greater the power factor, the better the light effect. The power factor of the ordinary spotlight is about 0.5, and the power factor of the high-quality spotlight can reach 0.99.

Spotlights are directional projection lights in the lighting category. It is a kind of local lighting fixture with very high brightness and excellent color rendering. It is very easy to control the light distribution. The expression of light, luster, shadow and material is very strong, so it is mostly used on the stage and in the exhibition hall to display lights to highlight the lighting atmosphere. Nowadays, with the improvement of the artistic and individual requirements for the decoration of the commercial environment, the lighting of spotlights has been ingeniously introduced into the design of commercial space. The role of spotlights in lighting arrangements cannot be underestimated. As a decorative light and subsidized light, it adds a lot to commercial shops. Generally, the lamp can be placed on the wall on both sides of the store, the lamp holder is vertical, and the lamp cover can be slightly inclined. Some store showcases are separated into small areas with distinct layers. Then the spotlights are directly installed in a small area, which can be used for local lighting and to set off the clear atmosphere of the space, which plays a role in finishing the finishing touch.

Lighting plays an important role in the environment. Using the different characteristics of various lightings and the modeling factors of the environmental space, our living space can be more artistic and personalized, and the perfect combination of technology and art. Shenzhen interior designer Zhou Junquan said that the application of spotlights in commercial space lighting can be expressed in five aspects: (1) use it in the finishing touch of the ceiling. The spotlight range is small, the intensity of the point light and the general illumination of the large area of ​​the floodlight to form a point-to-surface contrast relationship, can produce a starlight flashing dynamic effect. (2) For wall surface. The spotlights direct the light to the wall, and the light reflects through the wall to create a layered sense, creating a dreamy, ideal environment with a clear, relaxed light trail. (3) In order to make reasonable use of the corner, a spotlight can be set in the corner combined with the top shape, and a showcase is placed underneath, which makes the corner space very elegant and can effectively solve the problem of corner processing. (4) In some jewelry stores, if the space is dark, the location of some jewelry or jewelry may not have the ideal light, so it is necessary to install special lighting spotlights for fine jewelry or art. of. The warm color of the spotlight will make the theme of the product clear, the texture is strong, and the light and shadow effect is outstanding. (5) If you want to highlight the characteristics of a certain product, the spotlights can be mounted in the up, down, left, and right directions. Reflecting the shape of a product, the spotlight can be directed upwards from obliquely below to the merchandise. To express its mystery, you can illuminate the spotlight from its left or right side. For larger products, spotlights can be placed on the upper side or side of the showcase, and several spotlights can be placed on the high-low layered counters to create a kind of brilliance in the clustering.

Magical spotlights emphasize accent lighting

For popular and main products, the application of accent lighting is very important. The key lighting can not only make the product form a three-dimensional feeling, but also the strong contrast of light and shadow is also conducive to highlight the characteristics of the product. Of course, accent lighting can also be applied to window displays, logos, brand spokespersons, and in-store models to enhance the brand's unique effects. As for the equipment, the commonly used equipment is mainly spotlights. The overall lighting of the store can make people feel bright and spacious, while the local lighting can give the customer a sense of stability and sense of the field.

Imagine that when all the places in the store are exposed to the same brightness in front of the customers, everything will become dull. Only the subtle changes in the brightness of the space are the most touching. Not only that, local lighting can also create a fun center in the store, and hide the mediocre corners in the dark. Spotlights are like flashlights for commercial lighting. Clever use can highlight key points and create a layered space. Wang Tao, an interior designer in Wuhan, said that if you look carefully, there are many places in the sofa store that are highlighted by spotlights. The eyeball effect of the sofa needs to be largely illuminated, so the designer does not simply pursue the neat arrangement and unique shape of the lamp in the design of the local lighting, and emphasizes that sufficient direct light can be given at the position of the sofa. The spotlights that change the direction and angle of illumination are the main ones. Therefore, for different ways of placing the sofa, it is necessary to adjust the direction and angle of the lights in time. Where there is no display, the indirect light source or the energy-saving light source is used, so that the density and variation of the light are utilized, the level of the store is more diversified, the sense of space is stronger, and the shopping atmosphere is more intense.

At the same time, the image of the spray painting and decoration is also the choice of lighting, such as the lighting in the cabinet, reflecting some small furnishings, grotesque, illusion, for the beauty of the store, you can put some potted flowers around the lights, gap In the middle of the store, the light and shadow of the branches and leaves will add a touch of nature to the store. It is worth noting that too strong, too close light may cause damage to the object being irradiated.

Led spotlights stand out in the commercial photo

The 21st century is a century of innovation, and innovation has become a word that people often say. In the business world, enterprises are rising and falling. Uncompetitive commercial shops can only be promoted. If you want to have sustainable competitiveness, you will only continue to innovate. At the same time, light effects play an increasingly important role in shop lighting. The artistic combination of light images can be described as endless in the design of shops, providing a dazzling image display effect for commercial lighting, allowing customers to have direct purchase desires. To promote the sale of products. Therefore, more and more people advocate the promotion of the theme lighting, that is, creating an environment while expressing the atmosphere and expressing a certain atmosphere and artistic and personalized style.

Energy-saving, high-efficiency and environmental protection are the main lines of lighting technology development for decades. New light sources, new lamps and new technologies are constantly emerging, and they basically meet the higher requirements for lighting. The LED spotlight with semiconductor light-emitting diode as the light source has undoubtedly become the most active field in the commercial lighting industry, and has attracted more and more people's attention and favor. Because it not only achieves good practical effects, but also plays an important role in improving the grade of the store and creating a specific atmosphere, it also satisfies the customer's need for individualization and artistic pursuit.

Conventional spotlights mostly use halogen lamps, which have low luminous efficiency, relatively high power consumption, increased temperature of the exposed environment, and short service life. Led is far superior to traditional lighting products in terms of lighting principle, energy saving and environmental protection. Moreover, the unidirectionality of the LED illumination forms a perfect support for the light distribution of the spotlight. In addition, led spotlights also have distinctive optical properties, which provide monochromatic light with a large half-width. Since the energy gap of a semiconductor decreases with increasing temperature, the peak wavelength emitted by it varies with temperature. It rises and grows, that is, the spectrum is red-shifted, and the temperature coefficient is +2~3A/. The luminance L is approximately proportional to the forward current: the current increases and the luminance increases approximately. At the same time, led spotlights have an extremely long service life. Due to the solid-state light source, the life depends mainly on the solid LED light source and the driving heat-dissipating part. At present, the life of the LED light source has reached more than 100,000 hours, with the continuous development of LED technology. The popularity of application technology has basically reached a relatively ideal state in terms of driving and heat dissipation. The life of high-quality LED spotlights has reached 10,000-50,000 hours, almost 10-50 times that of ordinary halogen spotlights. Led lighting products save more than 80% of electricity, almost maintenance-free, there is no problem of frequent replacement parts, the cost savings of about half a year can be exchanged for cost. The green and environmentally-friendly semiconductor electric light source has soft light and pure spectrum, which is beneficial to workers' vision protection and physical health.

In the face of this new commercial lighting fixtures, Shanghai interior designer Liu Jun also said: in addition to finely crafted, modern commercial lighting is also developing in a distinctly personalized direction. However, the artistic style and artistic expression of the theme lighting are often overlooked by people, thinking that the lighting of the store is getting brighter and better, and the result is not only waste, but also a certain degree of light pollution. When making commercial space decoration, fully consider the coordination between the light environment and other environments. Explore its natural potential and create a light environment that reflects green, healthy, convenient and comfortable minds. LED spotlights with light-emitting diodes as light sources will have more, better and more scientific choices on commercial lighting fixtures, which will be a development trend for commercial lighting in the future.

Edited

If the spotlights are placed in the clothing store, they will be the finishing touch; if they are placed in the optical shop, they will be empty and happy; if they are placed in a jewelry store, they will be elegant and elegant; if placed in a cake shop, they will be warm and pleasant; if they are placed in a chain restaurant, Then there is a taste. Under the increasingly fierce commercial competition, the spotlights occupy the market of commercial lighting with its practical energy saving and unique charm, which is deeply favored by people. In the future, the update and creativity of spotlights will drive the continued development of the commercial lighting industry.

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